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The posting benchmark

Mint on Facebook, beside its peers

How Mint's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers in India with 500k to 5m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

Mint: 61.2 a day

Median in India: 93.1 a day

That is 31.9 fewer a day than the median in India.

Place the dots by

Posts a day15th/26Photos and video16th/26Evening posts20th/26Weekend day23rd/26
Engagement per post24th/26Engagement a day24th/26Per 1,000 followers25th/26Comments per post22nd/26Comments a day22nd/26

Mint, India

15thof 26

Rank among its peers, highest first, posts a day

Mint posted 61.2 times a day to Facebook. The median of its 25 peers: 79.4.

Its first gap: a weekend day

39 more posts a weekend would reach its peers' median. What it would take

Peers: 25 news publishers in India with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

Mint's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Mint beside 25 peers

Mint and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day61.215th of 2679.4
Photos and video49%16th of 2677%
Evening posts20%20th of 2626%
Weekend day56%23rd of 2684%
Engagement per post224th of 2620
Engagement a day1,24924th of 2620,145
Engagement per 1,000 followers0.001625th of 260.012
Comments per post3.322nd of 2619
Comments a day19922nd of 261,477

What it would take

What would reaching the median of its peers take?

Mint's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

39more posts a weekend

16 on Saturday and 23 on Sunday, to bring each to the median of its peers

On a weekend day, Mint posts 56% of a weekday's posts. The median of its peers: 84%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Mint
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
MintA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday68.30
Tuesday74.90
Wednesday84.80
Thursday65.70
Friday55.80
Saturday42.758.616
Sunday35.958.623

The other measures, in posts

  • Posts a day

    61.2 now; the median of its peers 79.4

    18.2 more a day, 128 a week

  • Photos and video

    49% of its posts; the median of its peers 77%

    121 more of its 428 posts a week as photos or video: 208 now, 329 at the median

  • Evening posts

    18:00 to midnight: 20.2% of its posts; the median of its peers 25.8%

    25 more of its 428 posts a week between 18:00 and midnight: 86 now, 111 at the median

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Mint's Facebook posts drew 199 comments a day, 87% less than the median of 25 news publishers in India with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Mint's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Mint posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Mint
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Mint, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMintMedian of its peers
Monday 29 June5586
Tuesday 30 June3380
Wednesday 1 July5987
Thursday 2 July4571
Friday 3 July2178
Saturday 4 July2183
Sunday 5 July2167
Monday 6 July3377
Tuesday 7 July4875
Wednesday 8 July4689
Thursday 9 July3372
Friday 10 July3684
Saturday 11 July2378
Sunday 12 July2059
Monday 13 July3379
Tuesday 14 July4779
Wednesday 15 July5390
Thursday 16 July5572
Friday 17 July4578
Saturday 18 July3072
Sunday 19 July1753
Monday 20 July4083
Tuesday 21 July5587
Wednesday 22 July5787
Thursday 23 July4791
Friday 24 July3992
Saturday 25 July4070
Sunday 26 July1962
Monday 27 July3481
Tuesday 28 July5480
Wednesday 29 July11889
Thursday 30 July5880
Friday 31 July3986
Saturday 1 August2781
Sunday 2 August2258
Monday 3 August2975
Tuesday 4 August5477
Wednesday 5 August5778
Thursday 6 August5375
Friday 7 August4676
Saturday 8 August1960
Sunday 9 August1470
Monday 10 August7375
Tuesday 11 August4872
Wednesday 12 August5780
Thursday 13 August7076
Friday 14 August7178
Saturday 15 August3367
Sunday 16 August1662
Monday 17 August7167
Tuesday 18 August7867
Wednesday 19 August7781
Thursday 20 August8976
Friday 21 August7970
Saturday 22 August2964
Sunday 23 August763
Monday 24 August6485
Tuesday 25 August9491
Wednesday 26 August5782
Thursday 27 August12275
Friday 28 August11473
Saturday 29 August3762
Sunday 30 August2160
Monday 31 August12567
Tuesday 1 September14487
Wednesday 2 September12772
Thursday 3 September8373
Friday 4 September5773
Saturday 5 September7265
Sunday 6 September9159
Monday 7 September15078
Tuesday 8 September12779
Wednesday 9 September17588
Thursday 10 September6684
Friday 11 September6086
Saturday 12 September11665
Sunday 13 September10969
Monday 14 September11655
Tuesday 15 September11787
Wednesday 16 September134101
Thursday 17 September6794
Friday 18 September6294
Saturday 19 September6361
Sunday 20 September7472

Share of posts by local hour

Show the figures as a table
Share of posts by Mint in each local hour, beside the median of its peers.
Local hourMintMedian of its peers
00:000.2%0.6%
01:000%0.2%
02:000%0.1%
03:000%0.1%
04:000%0.1%
05:000%0.3%
06:004%1.7%
07:004.5%2.5%
08:004.4%4%
09:007.9%5.6%
10:008.5%7.2%
11:007.2%7.3%
12:006.3%8%
13:006.7%7.4%
14:006.1%6.7%
15:007.7%7.6%
16:007.9%7.2%
17:008.4%6.4%
18:004.5%6.2%
19:003.9%5.7%
20:003.4%5.4%
21:002.8%4.7%
22:002.7%3.7%
23:002.9%1.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Mint on each local weekday, beside the median of its peers.
WeekdayMintMedian of its peers
Monday68.375.8
Tuesday74.976.6
Wednesday84.882.7
Thursday65.779.5
Friday55.880.4
Saturday42.774.5
Sunday35.967.5

What it posted

Show the figures as a table
Share of each format among posts by Mint, and the median across its peers.
FormatMintIts peers, median
Photo20%59%
Video or reel17%13%
Album11%1%
Link51%28%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Mint, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Mint posted 56% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Mint's peers are 25 news publishers in India with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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