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The posting benchmark

The Telegraph (India) on Facebook, beside its peers

How The Telegraph (India)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 17 peers: news publishers in India with 200k to 2m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within India

The Telegraph (India): 31.3 a day

Median in India: 93.1 a day

That is 61.8 fewer a day than the median in India.

Place the dots by

Posts a day13th/18Photos and video12th/18Evening posts15th/18Weekend day10th/18
Engagement per post9th/18Engagement a day1st/18Per 1,000 followers7th/18Comments per post1st/18Comments a day2nd/18

The Telegraph (India), India

13thof 18

Rank among its peers, highest first, posts a day

The Telegraph (India) posted 31.3 times a day to Facebook. The median of its 17 peers: 44.1.

Its first gap: evening posts

13 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 17 news publishers in India with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

The Telegraph (India)'s 17 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Telegraph (India) beside 17 peers

The Telegraph (India) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day31.313th of 1844.1
Photos and video46%12th of 1852%
Evening posts15%15th of 1821.0%
Weekend day67%10th of 1875%
Engagement per post149th of 1814
Engagement a day29,9841st of 185,679
Engagement per 1,000 followers0.0237th of 180.013
Comments per post801st of 184.8
Comments a day2,5132nd of 18199

What it would take

What would reaching the median of its peers take?

The Telegraph (India)'s posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

13more posts a week

between 18:00 and midnight, of its 219 a week: 33 now, 46 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • The Telegraph (India)
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • The Telegraph (India), 18:00 to midnight: 14.9%
  • Median of its peers, 18:00 to midnight: 21.0%
Show as a table
Posts in each local hour, beside the median of its peers
HourThe Telegraph (India)Median of its peers
00:000.6%0.1%
01:000.2%0.0%
02:000.0%0.0%
03:000.1%0.0%
04:000.0%0.0%
05:000.1%0.0%
06:000.2%1.7%
07:000.1%2.6%
08:008.7%3.5%
09:0014.2%5.8%
10:009.1%8.8%
11:0011.0%8.4%
12:008.7%8.4%
13:007.3%7.9%
14:005.7%7.3%
15:006.1%9.3%
16:006.8%8.1%
17:006.2%6.5%
18:006.2%5.6%
19:003.7%5.3%
20:001.7%4.2%
21:001.6%3.5%
22:000.9%2.5%
23:000.8%0.5%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    31.3 now; the median of its peers 44.1

    12.8 more a day, 90 a week

  • Photos and video

    46% of its posts; the median of its peers 52%

    14 more of its 219 posts a week as photos or video: 101 now, 115 at the median

  • Weekend day

    A weekend day: 67% of a weekday's posts; the median of its peers 75%

    9 more posts a weekend, all on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Telegraph (India)'s Facebook posts drew 2,513 comments a day, 13 times the median of 17 news publishers in India with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Telegraph (India)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Telegraph (India) posted, beside its peers

Its own posts beside its 17 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Telegraph (India)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Telegraph (India), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Telegraph (India)Median of its peers
Monday 29 June2243
Tuesday 30 June2841
Wednesday 1 July3049
Thursday 2 July3146
Friday 3 July2741
Saturday 4 July2244
Sunday 5 July1926
Monday 6 July3243
Tuesday 7 July2848
Wednesday 8 July4148
Thursday 9 July2752
Friday 10 July2449
Saturday 11 July2140
Sunday 12 July2422
Monday 13 July3341
Tuesday 14 July3349
Wednesday 15 July4253
Thursday 16 July3150
Friday 17 July3444
Saturday 18 July3343
Sunday 19 July2223
Monday 20 July4343
Tuesday 21 July4555
Wednesday 22 July3951
Thursday 23 July4448
Friday 24 July3450
Saturday 25 July4042
Sunday 26 July1726
Monday 27 July3243
Tuesday 28 July3054
Wednesday 29 July3243
Thursday 30 July3451
Friday 31 July3552
Saturday 1 August2940
Sunday 2 August1726
Monday 3 August3344
Tuesday 4 August3454
Wednesday 5 August3650
Thursday 6 August3647
Friday 7 August3646
Saturday 8 August2936
Sunday 9 August1523
Monday 10 August4444
Tuesday 11 August3948
Wednesday 12 August3950
Thursday 13 August3656
Friday 14 August4349
Saturday 15 August3136
Sunday 16 August1430
Monday 17 August3652
Tuesday 18 August3743
Wednesday 19 August3544
Thursday 20 August3342
Friday 21 August3352
Saturday 22 August2938
Sunday 23 August1426
Monday 24 August4046
Tuesday 25 August3050
Wednesday 26 August3150
Thursday 27 August3438
Friday 28 August3045
Saturday 29 August2537
Sunday 30 August2026
Monday 31 August2443
Tuesday 1 September4246
Wednesday 2 September3050
Thursday 3 September4650
Friday 4 September3746
Saturday 5 September2938
Sunday 6 September1825
Monday 7 September3747
Tuesday 8 September3658
Wednesday 9 September3752
Thursday 10 September3153
Friday 11 September3944
Saturday 12 September3041
Sunday 13 September1227
Monday 14 September3139
Tuesday 15 September3452
Wednesday 16 September3150
Thursday 17 September3751
Friday 18 September3551
Saturday 19 September3239
Sunday 20 September1326

Share of posts by local hour

Show the figures as a table
Share of posts by The Telegraph (India) in each local hour, beside the median of its peers.
Local hourThe Telegraph (India)Median of its peers
00:000.6%0.1%
01:000.2%0%
02:000%0%
03:000.1%0%
04:000%0%
05:000.1%0%
06:000.2%1.7%
07:000.1%2.6%
08:008.7%3.5%
09:0014.2%5.8%
10:009.1%8.8%
11:0011%8.4%
12:008.7%8.4%
13:007.3%7.9%
14:005.7%7.3%
15:006.1%9.3%
16:006.8%8.1%
17:006.2%6.5%
18:006.2%5.6%
19:003.7%5.3%
20:001.7%4.2%
21:001.6%3.5%
22:000.9%2.5%
23:000.8%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by The Telegraph (India) on each local weekday, beside the median of its peers.
WeekdayThe Telegraph (India)Median of its peers
Monday33.943.9
Tuesday34.552.5
Wednesday35.351.2
Thursday34.854.3
Friday34.347.1
Saturday29.340.1
Sunday17.129.1

What it posted

Show the figures as a table
Share of each format among posts by The Telegraph (India), and the median across its peers.
FormatThe Telegraph (India)Its peers, median
Photo20.7%41%
Video or reel24%10%
Album2%1%
Link54%48%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Telegraph (India), 18:00 to midnight: 15%
  • Median of its peers, 18:00 to midnight: 21.0%
  • On a weekend day, The Telegraph (India) posted 67% of a weekday's posts. The median of its peers: 75%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Telegraph (India)'s peers are 17 news publishers in India with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 17 peers, A to Z.

The peers

Its 17 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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