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The posting benchmark

Tartu Postimees on Facebook, beside its peers

How Tartu Postimees's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers in southern and eastern Europe with 10k to 100k followers.

Country
Estonia
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Estonia

Tartu Postimees: 5.8 a day

Median in Estonia: at least 6.1 a day

That is 0.3 fewer a day than the median in Estonia.

Place the dots by

Posts a day12th/14Photos and video11th/14Evening posts10th/14Weekend day10th/13
Engagement per post1st/14Engagement a day10th/14Per 1,000 followers1st/14Comments per post6th/14Comments a day10th/14

Tartu Postimees, Estonia

12thof 14

Rank among its peers, highest first, posts a day

Tartu Postimees posted 5.8 times a day to Facebook, at least 56% less than the median of 13 news publishers in southern and eastern Europe with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

7.5 more posts a day would reach its peers' median. What it would take

See all nine measures

Tartu Postimees's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Tartu Postimees beside 13 peers

Tartu Postimees and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day5.812th of 1413.3
Photos and video2%11th of 1410%
Evening posts19%10th of 1424%
Weekend day44%10th of 1372.1%
Engagement per post121st of 144
Engagement a day14510th of 14206
Engagement per 1,000 followers0.661st of 140.11
Comments per post4.36th of 143.4
Comments a day2510th of 1443

What it would take

What would reaching the median of its peers take?

7.5more posts a day

53 a week, to reach the median of its peers: 13.3 a day, against 5.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    1.8% of its posts; the median of its peers 10.3%

    4 more of its 41 posts a week as photos or video: 1 now, 5 at the median

  • Evening posts

    18:00 to midnight: 19% of its posts; the median of its peers 24%

    2 more of its 41 posts a week between 18:00 and midnight: 8 now, 10 at the median

  • Weekend day

    A weekend day: 44.0% of a weekday's posts; the median of its peers 72.1%

    5 more posts a weekend: 2 on Saturday and 3 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Tartu Postimees's posts drew 25 comments a day. The median of its peers: 43.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Tartu Postimees's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Tartu Postimees posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Tartu Postimees
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Tartu Postimees, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTartu PostimeesMedian of its peers
Monday 29 June414
Tuesday 30 June616
Wednesday 1 July1513
Thursday 2 July716
Friday 3 July614
Saturday 4 July210
Sunday 5 July010
Monday 6 July615
Tuesday 7 July916
Wednesday 8 July719
Thursday 9 July714
Friday 10 July718
Saturday 11 July29
Sunday 12 July49
Monday 13 July614
Tuesday 14 July716
Wednesday 15 July819
Thursday 16 July913
Friday 17 July817
Saturday 18 July28
Sunday 19 July37
Monday 20 July515
Tuesday 21 July715
Wednesday 22 July515
Thursday 23 July815
Friday 24 July816
Saturday 25 July413
Sunday 26 July410
Monday 27 July313
Tuesday 28 July616
Wednesday 29 July915
Thursday 30 July617
Friday 31 July818
Saturday 1 August510
Sunday 2 August610
Monday 3 August512
Tuesday 4 August716
Wednesday 5 August815
Thursday 6 August814
Friday 7 August418
Saturday 8 August110
Sunday 9 August48
Monday 10 August515
Tuesday 11 August818
Wednesday 12 August816
Thursday 13 August716
Friday 14 August714
Saturday 15 August713
Sunday 16 August310
Monday 17 August1014
Tuesday 18 August817
Wednesday 19 August516
Thursday 20 August311
Friday 21 August214
Saturday 22 August111
Sunday 23 August111
Monday 24 August817
Tuesday 25 August615
Wednesday 26 August717
Thursday 27 August718
Friday 28 August715
Saturday 29 August310
Sunday 30 August310
Monday 31 August616
Tuesday 1 September619
Wednesday 2 September918
Thursday 3 September817
Friday 4 September818
Saturday 5 September210
Sunday 6 September011
Monday 7 September413
Tuesday 8 September714
Wednesday 9 September717
Thursday 10 September620
Friday 11 September813
Saturday 12 September310
Sunday 13 September210
Monday 14 September716
Tuesday 15 September917
Wednesday 16 September716
Thursday 17 September715
Friday 18 September814
Saturday 19 September610
Sunday 20 September69

Share of posts by local hour

Show the figures as a table
Share of posts by Tartu Postimees in each local hour, beside the median of its peers.
Local hourTartu PostimeesMedian of its peers
00:000.4%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000.2%0.1%
07:002.3%4.2%
08:004.5%6.9%
09:006.1%6.6%
10:008.2%7.3%
11:006.8%7.1%
12:006.4%8.2%
13:005.5%7.1%
14:007.6%7.5%
15:0010.9%6%
16:0012.5%6.3%
17:009.6%6.8%
18:007.4%7.2%
19:004.5%6.2%
20:002.9%5.2%
21:001.6%4.8%
22:002%2.2%
23:000.6%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Tartu Postimees on each local weekday, beside the median of its peers.
WeekdayTartu PostimeesMedian of its peers
Monday5.7515.9
Tuesday7.2516.6
Wednesday7.9216.5
Thursday6.9216.1
Friday6.7516.7
Saturday3.179.58
Sunday2.929.25

What it posted

Show the figures as a table
Share of each format among posts by Tartu Postimees, and the median across its peers.
FormatTartu PostimeesIts peers, median
Photo1%5%
Video or reel1%1%
Album0%0%
Link98%94%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Tartu Postimees, 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, Tartu Postimees posted 44% of a weekday's posts. The median of its peers: 72.1%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Tartu Postimees's peers are 13 news publishers in southern and eastern Europe with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us