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The posting benchmark

The Advertiser (Adelaide) on Facebook, beside its peers

How The Advertiser (Adelaide)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 310 peers: news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

The Advertiser (Adelaide): 47.2 a day

Median in Australia: 20.9 a day

That is 26.3 more a day than the median in Australia.

Place the dots by

Posts a day101st/311Photos and video58th/311Evening postsWeekend day
Engagement per post108th/311Engagement a day96th/311Per 1,000 followers106th/311Comments per post97th/311Comments a day81st/311

The Advertiser (Adelaide), Australia

101stof 311

Rank among its peers, highest first, posts a day

The Advertiser (Adelaide) posted 47.2 times a day to Facebook. The median of its 310 peers: 37.9.

The comments its posts draw

3,066 comments a day, 2.0 times the median of its peers. What it would take

Peers: 310 news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

The Advertiser (Adelaide)'s 310 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Advertiser (Adelaide) beside 310 peers

The Advertiser (Adelaide) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day47.2101st of 31137.9
Photos and video97%58th of 31159%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank77%
Engagement per post51108th of 31130
Engagement a day13,22496th of 3117,085
Engagement per 1,000 followers0.092106th of 3110.060
Comments per post6597th of 31142
Comments a day3,06681st of 3111,554

The comments

The comments its posts draw

3,066comments a day

on its Facebook posts, 2.0 times the median of its peers (1,554)

Spread evenly over 24 hours, that is 128 an hour, about 2 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Advertiser (Adelaide) beside its 310 peers

  • The Advertiser (Adelaide): 3,066 a day
  • Median of its peers: 1,554
  • 90th percentile of its peers: 6,979
  • Middle half of its peers: 610 to 3,212
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Advertiser (Adelaide)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Advertiser (Adelaide) posted, beside its peers

Its own posts beside its 310 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Advertiser (Adelaide)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Advertiser (Adelaide), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Advertiser (Adelaide)Median of its peers
Monday 29 June4638.5
Tuesday 30 June4840
Wednesday 1 July5542
Thursday 2 July5040
Friday 3 July4639.5
Saturday 4 July2832
Sunday 5 July3830
Monday 6 July4839
Tuesday 7 July4941
Wednesday 8 July5941
Thursday 9 July5340
Friday 10 July4540
Saturday 11 July3534
Sunday 12 July4030
Monday 13 July4739
Tuesday 14 July5541
Wednesday 15 July5342
Thursday 16 July4741
Friday 17 July4740
Saturday 18 July3933
Sunday 19 July4030.5
Monday 20 July4937
Tuesday 21 July5539
Wednesday 22 July5740
Thursday 23 July6641
Friday 24 July3939
Saturday 25 July3334
Sunday 26 July3430
Monday 27 July4737
Tuesday 28 July5740
Wednesday 29 July5440
Thursday 30 July5139.5
Friday 31 July3939
Saturday 1 August3934
Sunday 2 August3928.5
Monday 3 August4937
Tuesday 4 August5140
Wednesday 5 August5239
Thursday 6 August5240
Friday 7 August3739
Saturday 8 August3432
Sunday 9 August3727
Monday 10 August4936
Tuesday 11 August4840
Wednesday 12 August5641
Thursday 13 August5242
Friday 14 August4241
Saturday 15 August4034
Sunday 16 August3630
Monday 17 August4637
Tuesday 18 August4941
Wednesday 19 August5242
Thursday 20 August5542
Friday 21 August4340.5
Saturday 22 August4133
Sunday 23 August3930
Monday 24 August4937.5
Tuesday 25 August5942
Wednesday 26 August5842
Thursday 27 August5540
Friday 28 August5441
Saturday 29 August3333
Sunday 30 August3629
Monday 31 August5539.5
Tuesday 1 September5342
Wednesday 2 September5542
Thursday 3 September5242
Friday 4 September5041
Saturday 5 September5033
Sunday 6 September3531
Monday 7 September5137
Tuesday 8 September5740.5
Wednesday 9 September5643
Thursday 10 September5543
Friday 11 September4941
Saturday 12 September4834
Sunday 13 September3531
Monday 14 September4839
Tuesday 15 September5042
Wednesday 16 September5643.5
Thursday 17 September5542
Friday 18 September4241.5
Saturday 19 September3933
Sunday 20 September4432

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Advertiser (Adelaide), and the median across its peers.
FormatThe Advertiser (Adelaide)Its peers, median
Photo85%52%
Video or reel12%7%
Album0%1%
Link3%41%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Advertiser (Adelaide)'s peers are 310 news publishers, digital-native newsrooms and news agencies worldwide with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 310 peers, A to Z.

The peers

Its 310 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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