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The posting benchmark

Business Post on Facebook, beside its peers

How Business Post's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: news publishers in the UK and Ireland with 10k to 100k followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Ireland

Business Post: 7.5 a day

Median in Ireland: 9.5 a day

That is 2 fewer a day than the median in Ireland.

Place the dots by

Posts a day7th/12Photos and video7th/12Evening posts2nd/12Weekend day3rd/12
Engagement per post11th/12Engagement a day10th/12Per 1,000 followers11th/12Comments per post5th/12Comments a day7th/12

Business Post, Ireland

7thof 12

Rank among its peers, highest first, posts a day

Business Post posted 7.5 times a day to Facebook. The median of its 11 peers: 7.7.

Its first gap: posts a day

0.2 more posts a day would reach its peers' median. What it would take

Peers: 11 news publishers in the UK and Ireland with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Business Post's 11 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Business Post beside 11 peers

Business Post and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day7.57th of 127.7
Photos and video20%7th of 1224%
Evening posts36%2nd of 1220%
Weekend day97%3rd of 1269%
Engagement per post111th of 127
Engagement a day9510th of 12256
Engagement per 1,000 followers0.04711th of 120.18
Comments per post5.65th of 124.6
Comments a day427th of 1243

What it would take

What would reaching the median of its peers take?

0.2more posts a day

2 a week, to reach the median of its peers: 7.7 a day, against 7.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    20% of its posts; the median of its peers 24%

    2 more of its 52 posts a week as photos or video: 11 now, 13 at the median
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Business Post's posts drew 42 comments a day. The median of its peers: 43.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Business Post's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Business Post posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Business Post
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Business Post, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBusiness PostMedian of its peers
Monday 29 June79
Tuesday 30 June88
Wednesday 1 July810
Thursday 2 July88
Friday 3 July89
Saturday 4 July85
Sunday 5 July85
Monday 6 July77
Tuesday 7 July88
Wednesday 8 July89
Thursday 9 July88
Friday 10 July87
Saturday 11 July75
Sunday 12 July96
Monday 13 July67
Tuesday 14 July89
Wednesday 15 July87
Thursday 16 July89
Friday 17 July87
Saturday 18 July94
Sunday 19 July74
Monday 20 July89
Tuesday 21 July89
Wednesday 22 July89
Thursday 23 July87
Friday 24 July88
Saturday 25 July75
Sunday 26 July76
Monday 27 July87
Tuesday 28 July810
Wednesday 29 July89
Thursday 30 July78
Friday 31 July79
Saturday 1 August75
Sunday 2 August76
Monday 3 August86
Tuesday 4 August58
Wednesday 5 August87
Thursday 6 August87
Friday 7 August97
Saturday 8 August74
Sunday 9 August87
Monday 10 August89
Tuesday 11 August811
Wednesday 12 August89
Thursday 13 August88
Friday 14 August79
Saturday 15 August55
Sunday 16 August75
Monday 17 August89
Tuesday 18 August89
Wednesday 19 August78
Thursday 20 August87
Friday 21 August87
Saturday 22 August74
Sunday 23 August86
Monday 24 August89
Tuesday 25 August88
Wednesday 26 August810
Thursday 27 August89
Friday 28 August87
Saturday 29 August74
Sunday 30 August85
Monday 31 August88
Tuesday 1 September710
Wednesday 2 September48
Thursday 3 September78
Friday 4 September68
Saturday 5 September64
Sunday 6 September85
Monday 7 September78
Tuesday 8 September67
Wednesday 9 September78
Thursday 10 September67
Friday 11 September87
Saturday 12 September75
Sunday 13 September75
Monday 14 September88
Tuesday 15 September810
Wednesday 16 September88
Thursday 17 September58
Friday 18 September88
Saturday 19 September65
Sunday 20 September95

Share of posts by local hour

Show the figures as a table
Share of posts by Business Post in each local hour, beside the median of its peers.
Local hourBusiness PostMedian of its peers
00:000%0%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000%0.3%
07:000%1.8%
08:0011.5%8%
09:000.6%3.6%
10:0012.7%10.1%
11:000.3%5.4%
12:0011.8%10.5%
13:000%4.8%
14:0012.9%5.9%
15:000.2%9.6%
16:0013.8%6.8%
17:000%8.9%
18:0012.9%5.9%
19:000%10.5%
20:0010.8%4.4%
21:002.2%3.1%
22:0010.3%0.4%
23:000%0%

Posts a day by weekday

Show the figures as a table
Posts a day by Business Post on each local weekday, beside the median of its peers.
WeekdayBusiness PostMedian of its peers
Monday7.588.83
Tuesday7.59.17
Wednesday7.58.33
Thursday7.427.92
Friday7.758.25
Saturday6.924.42
Sunday7.756.67

What it posted

Show the figures as a table
Share of each format among posts by Business Post, and the median across its peers.
FormatBusiness PostIts peers, median
Photo15%18%
Video or reel3%0%
Album3%0%
Link80%80%
Text only0%1%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Business Post, 18:00 to midnight: 36%
  • Median of its peers, 18:00 to midnight: 20%
  • On a weekend day, Business Post posted 97% of a weekday's posts. The median of its peers: 69%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Business Post's peers are 11 news publishers in the UK and Ireland with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us