Skip to content

The posting benchmark

Virumaa Teataja on Facebook, beside its peers

How Virumaa Teataja's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers in southern and eastern Europe with 10k to 100k followers.

Country
Estonia
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Estonia

Virumaa Teataja: 3.4 a day

Median in Estonia: at least 6.1 a day

That is 2.8 fewer a day than the median in Estonia.

Place the dots by

Posts a day12th/14Photos and video9th/14Evening posts12th/14Weekend day10th/13
Engagement per post1st/14Engagement a day11th/14Per 1,000 followers1st/14Comments per post9th/14Comments a day12th/14

Virumaa Teataja, Estonia

12thof 14

Rank among its peers, highest first, posts a day

Virumaa Teataja posted 3.4 times a day to Facebook, at least 74% less than the median of 13 news publishers in southern and eastern Europe with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

10 more posts a day would reach its peers' median. What it would take

See all nine measures

Virumaa Teataja's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Virumaa Teataja beside 13 peers

Virumaa Teataja and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.412th of 1413.3
Photos and video6%9th of 1410%
Evening posts9%12th of 1424%
Weekend day57%10th of 1372.1%
Engagement per post141st of 144
Engagement a day10611th of 14206
Engagement per 1,000 followers0.971st of 140.11
Comments per post2.99th of 143.4
Comments a day9.912th of 1443

What it would take

What would reaching the median of its peers take?

10more posts a day

70 a week, to reach the median of its peers: 13.3 a day, against 3.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    6.3% of its posts; the median of its peers 10.3%

    1 more of its 24 posts a week as photos or video: 2 now, 3 at the median

  • Evening posts

    18:00 to midnight: 9% of its posts; the median of its peers 24%

    4 more of its 24 posts a week between 18:00 and midnight: 2 now, 6 at the median

  • Weekend day

    A weekend day: 57.1% of a weekday's posts; the median of its peers 72.1%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Virumaa Teataja's Facebook posts drew 9.9 comments a day, at least 77% less than the median of 13 news publishers in southern and eastern Europe with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Virumaa Teataja's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Virumaa Teataja posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Virumaa Teataja
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Virumaa Teataja, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayVirumaa TeatajaMedian of its peers
Monday 29 June214
Tuesday 30 June516
Wednesday 1 July413
Thursday 2 July716
Friday 3 July214
Saturday 4 July110
Sunday 5 July010
Monday 6 July415
Tuesday 7 July416
Wednesday 8 July519
Thursday 9 July314
Friday 10 July418
Saturday 11 July39
Sunday 12 July39
Monday 13 July314
Tuesday 14 July416
Wednesday 15 July519
Thursday 16 July113
Friday 17 July517
Saturday 18 July28
Sunday 19 July27
Monday 20 July215
Tuesday 21 July315
Wednesday 22 July415
Thursday 23 July215
Friday 24 July316
Saturday 25 July413
Sunday 26 July310
Monday 27 July413
Tuesday 28 July216
Wednesday 29 July715
Thursday 30 July617
Friday 31 July418
Saturday 1 August010
Sunday 2 August110
Monday 3 August212
Tuesday 4 August416
Wednesday 5 August515
Thursday 6 August314
Friday 7 August518
Saturday 8 August110
Sunday 9 August28
Monday 10 August415
Tuesday 11 August218
Wednesday 12 August416
Thursday 13 August116
Friday 14 August114
Saturday 15 August213
Sunday 16 August310
Monday 17 August514
Tuesday 18 August417
Wednesday 19 August416
Thursday 20 August211
Friday 21 August214
Saturday 22 August211
Sunday 23 August311
Monday 24 August517
Tuesday 25 August015
Wednesday 26 August317
Thursday 27 August518
Friday 28 August315
Saturday 29 August310
Sunday 30 August210
Monday 31 August316
Tuesday 1 September219
Wednesday 2 September318
Thursday 3 September517
Friday 4 September618
Saturday 5 September510
Sunday 6 September211
Monday 7 September713
Tuesday 8 September614
Wednesday 9 September517
Thursday 10 September420
Friday 11 September313
Saturday 12 September210
Sunday 13 September210
Monday 14 September816
Tuesday 15 September617
Wednesday 16 September516
Thursday 17 September515
Friday 18 September514
Saturday 19 September210
Sunday 20 September39

Share of posts by local hour

Show the figures as a table
Share of posts by Virumaa Teataja in each local hour, beside the median of its peers.
Local hourVirumaa TeatajaMedian of its peers
00:000.3%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000%0.1%
07:000.7%4.2%
08:001%6.9%
09:006.7%6.6%
10:0013.3%7.3%
11:009.5%7.1%
12:0010.9%8.2%
13:0010.2%7.1%
14:0013%7.5%
15:0011.9%6%
16:008.4%6.3%
17:004.6%6.8%
18:001.4%7.2%
19:002.5%6.2%
20:001.7%5.2%
21:002.5%4.8%
22:000.7%2.2%
23:000.7%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Virumaa Teataja on each local weekday, beside the median of its peers.
WeekdayVirumaa TeatajaMedian of its peers
Monday4.0815.9
Tuesday3.516.6
Wednesday4.4216.5
Thursday3.7516.1
Friday3.5816.7
Saturday2.259.58
Sunday2.179.25

What it posted

Show the figures as a table
Share of each format among posts by Virumaa Teataja, and the median across its peers.
FormatVirumaa TeatajaIts peers, median
Photo6%5%
Video or reel1%1%
Album0%0%
Link94%94%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Virumaa Teataja, 18:00 to midnight: 9%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, Virumaa Teataja posted 57% of a weekday's posts. The median of its peers: 72.1%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Virumaa Teataja's peers are 13 news publishers in southern and eastern Europe with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us