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The posting benchmark

ZNBC on Facebook, beside its peers

How ZNBC's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 70 peers: broadcasters worldwide with 500k to 5m followers.

Country
Zambia
Region
Africa
Kind
Broadcaster
Followers
1m to 10m

Place the dots by

Posts a day37th/71Photos and video27th/71Evening posts6th/61Weekend day5th/61
Engagement per post5th/71Engagement a day15th/71Per 1,000 followers6th/71Comments per post11th/71Comments a day17th/71

ZNBC, Zambia

37thof 71

Rank among its peers, highest first, posts a day

ZNBC posted 40.1 times a day to Facebook. The median of its 70 peers: 40.6.

The comments its posts draw

7,339 comments a day, 2.8 times the median of its peers. What it would take

Peers: 70 broadcasters worldwide with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

ZNBC's 70 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

ZNBC beside 70 peers

ZNBC and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day40.137th of 7140.6
Photos and video90%27th of 7181%
Evening posts38%6th of 6129%
Weekend day97%5th of 6176%
Engagement per post4985th of 7187
Engagement a day67,27715th of 7124,159
Engagement per 1,000 followers0.236th of 710.044
Comments per post18311th of 7158
Comments a day7,33917th of 712,644

The comments

The comments its posts draw

7,339comments a day

on its Facebook posts, 2.8 times the median of its peers (2,644)

Spread evenly over 24 hours, that is 306 an hour, about 5 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: ZNBC beside its 70 peers

  • ZNBC: 7,339 a day
  • Median of its peers: 2,644
  • 90th percentile of its peers: 10,794
  • Middle half of its peers: 928 to 7,108
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    40.1 now; the median of its peers 40.6

    0.5 more a day, 4 a week
  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside ZNBC's.

Type its name, then choose it.

Or one of its peers

Day by day

How ZNBC posted, beside its peers

Its own posts beside its 70 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • ZNBC
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by ZNBC, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayZNBCMedian of its peers
Monday 29 June4445
Tuesday 30 June4847
Wednesday 1 July2749
Thursday 2 July1948.5
Friday 3 July5043.5
Saturday 4 July6335
Sunday 5 July4634
Monday 6 July3944
Tuesday 7 July5949.5
Wednesday 8 July3750.5
Thursday 9 July4354
Friday 10 July3645
Saturday 11 July3936
Sunday 12 July3535.5
Monday 13 July2242.5
Tuesday 14 July3149
Wednesday 15 July4751.5
Thursday 16 July4549
Friday 17 July4141
Saturday 18 July3739.5
Sunday 19 July3333.5
Monday 20 July2540
Tuesday 21 July5249
Wednesday 22 July3447.5
Thursday 23 July2948.5
Friday 24 July2945
Saturday 25 July4237.5
Sunday 26 July4732.5
Monday 27 July3545.5
Tuesday 28 July5251
Wednesday 29 July4550
Thursday 30 July4449
Friday 31 July4843.5
Saturday 1 August4637.5
Sunday 2 August3633.5
Monday 3 August5142
Tuesday 4 August3447
Wednesday 5 August4348
Thursday 6 August3646.5
Friday 7 August3646
Saturday 8 August2834
Sunday 9 August2935.5
Monday 10 August3245
Tuesday 11 August3349.5
Wednesday 12 August3951
Thursday 13 August5250.5
Friday 14 August4143
Saturday 15 August3436.5
Sunday 16 August3634
Monday 17 August3142.5
Tuesday 18 August3849
Wednesday 19 August3646
Thursday 20 August3846.5
Friday 21 August4043.5
Saturday 22 August3432.5
Sunday 23 August3831.5
Monday 24 August2047
Tuesday 25 August2953
Wednesday 26 August4753
Thursday 27 August5156.5
Friday 28 August5044
Saturday 29 August2636.5
Sunday 30 August3833
Monday 31 August3547.5
Tuesday 1 September5649
Wednesday 2 September4645.5
Thursday 3 September3950.5
Friday 4 September4045
Saturday 5 September4535
Sunday 6 September4733
Monday 7 September3447
Tuesday 8 September3749
Wednesday 9 September5048.5
Thursday 10 September5853
Friday 11 September5249.5
Saturday 12 September3436
Sunday 13 September3134
Monday 14 September3945
Tuesday 15 September4948.5
Wednesday 16 September4546.5
Thursday 17 September4246
Friday 18 September4252
Saturday 19 September5434.5
Sunday 20 September4631.5

Share of posts by local hour

Show the figures as a table
Share of posts by ZNBC in each local hour, beside the median of its peers.
Local hourZNBCMedian of its peers
00:000.7%0.4%
01:000.3%0.1%
02:000.1%0%
03:000.2%0%
04:000.2%0%
05:000.2%0.1%
06:000.5%1.7%
07:001.4%4.5%
08:003.1%5.3%
09:003.7%5.4%
10:005.9%6.2%
11:005.7%6.4%
12:007.8%6.7%
13:007.1%6.5%
14:005.2%6.3%
15:005.4%6.5%
16:006.5%6.5%
17:008%6.9%
18:009.1%6.7%
19:008.6%6.3%
20:0010.9%5.5%
21:005.4%5.4%
22:002.4%4.4%
23:001.6%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by ZNBC on each local weekday, beside the median of its peers.
WeekdayZNBCMedian of its peers
Monday34.360.1
Tuesday43.363.1
Wednesday41.360.5
Thursday41.559
Friday41.750.6
Saturday39.839.1
Sunday38.838.5

What it posted

Show the figures as a table
Share of each format among posts by ZNBC, and the median across its peers.
FormatZNBCIts peers, median
Photo33%50%
Video or reel41%31%
Album16%1%
Link0%18%
Text only10%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • ZNBC, 18:00 to midnight: 38%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, ZNBC posted 97% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

ZNBC's peers are 70 broadcasters worldwide with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 70 peers, A to Z.

The peers

Its 70 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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