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The posting benchmark

BBC News Amharic on Facebook, beside its peers

How BBC News Amharic's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 65 peers: broadcasters worldwide with 500k to 5m followers.

Country
Kenya
Region
Africa
Kind
Broadcaster
Followers
1m to 10m

Within Kenya

BBC News Amharic: 26.9 a day

Median in Kenya: 35.1 a day

That is 8.2 fewer a day than the median in Kenya.

Place the dots by

Posts a day52nd/66Photos and video54th/66Evening posts45th/56Weekend day12th/56
Engagement per post9th/66Engagement a day48th/66Per 1,000 followers7th/66Comments per post47th/66Comments a day58th/66

BBC News Amharic, Kenya

52ndof 66

Rank among its peers, highest first, posts a day

BBC News Amharic posted 26.9 times a day to Facebook, 45% less than the median of 65 broadcasters worldwide with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: posts a day

21.5 more posts a day would reach its peers' median. What it would take

See all nine measures

BBC News Amharic's 65 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BBC News Amharic beside 65 peers

BBC News Amharic and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day26.952nd of 6648.4
Photos and video53%54th of 6683%
Evening posts25%45th of 5629%
Weekend day90%12th of 5676%
Engagement per post2549th of 6673
Engagement a day12,99348th of 6627,737
Engagement per 1,000 followers0.177th of 660.042
Comments per post2447th of 6661
Comments a day64058th of 663,034

What it would take

What would reaching the median of its peers take?

21.5more posts a day

151 a week, to reach the median of its peers: 48.4 a day, against 26.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    53% of its posts; the median of its peers 83%

    56 more of its 188 posts a week as photos or video: 100 now, 156 at the median

  • Evening posts

    18:00 to midnight: 25% of its posts; the median of its peers 29%

    7 more of its 188 posts a week between 18:00 and midnight: 48 now, 55 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BBC News Amharic's posts drew 640 comments a day. The median of its peers: 3,034.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BBC News Amharic's.

Type its name, then choose it.

Or one of its peers

Day by day

How BBC News Amharic posted, beside its peers

Its own posts beside its 65 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BBC News Amharic
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BBC News Amharic, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBBC News AmharicMedian of its peers
Monday 29 June2651
Tuesday 30 June3152
Wednesday 1 July2457
Thursday 2 July2656
Friday 3 July2850
Saturday 4 July2740
Sunday 5 July2637
Monday 6 July3352
Tuesday 7 July2759
Wednesday 8 July2952
Thursday 9 July2767
Friday 10 July2948
Saturday 11 July2640
Sunday 12 July2337
Monday 13 July3146
Tuesday 14 July2959
Wednesday 15 July3361
Thursday 16 July3059
Friday 17 July2844
Saturday 18 July2645
Sunday 19 July2434
Monday 20 July2850
Tuesday 21 July3153
Wednesday 22 July2750
Thursday 23 July2853
Friday 24 July3046
Saturday 25 July2442
Sunday 26 July2636
Monday 27 July2650
Tuesday 28 July2959
Wednesday 29 July3155
Thursday 30 July2956
Friday 31 July3146
Saturday 1 August2441
Sunday 2 August2437
Monday 3 August2556
Tuesday 4 August2861
Wednesday 5 August2855
Thursday 6 August2754
Friday 7 August2546
Saturday 8 August2439
Sunday 9 August2337
Monday 10 August2647
Tuesday 11 August2853
Wednesday 12 August2460
Thursday 13 August2954
Friday 14 August2648
Saturday 15 August2540
Sunday 16 August2335
Monday 17 August3046
Tuesday 18 August3155
Wednesday 19 August2556
Thursday 20 August3050
Friday 21 August2947
Saturday 22 August2437
Sunday 23 August2734
Monday 24 August2650
Tuesday 25 August2758
Wednesday 26 August2754
Thursday 27 August2761
Friday 28 August2852
Saturday 29 August2742
Sunday 30 August2434
Monday 31 August2857
Tuesday 1 September2761
Wednesday 2 September2556
Thursday 3 September2455
Friday 4 September2647
Saturday 5 September2439
Sunday 6 September2438
Monday 7 September2251
Tuesday 8 September2654
Wednesday 9 September2555
Thursday 10 September2964
Friday 11 September2758
Saturday 12 September2038
Sunday 13 September2535
Monday 14 September2548
Tuesday 15 September2956
Wednesday 16 September3252
Thursday 17 September2751
Friday 18 September2856
Saturday 19 September2536
Sunday 20 September2535

Share of posts by local hour

Show the figures as a table
Share of posts by BBC News Amharic in each local hour, beside the median of its peers.
Local hourBBC News AmharicMedian of its peers
00:004.4%0.3%
01:004.4%0.1%
02:004.3%0%
03:004.3%0%
04:003.9%0%
05:003.9%0.1%
06:003.6%1.7%
07:003%4.5%
08:003.8%5.2%
09:004.4%5.3%
10:004%6.2%
11:004%6.3%
12:004.6%6.8%
13:004.1%6.7%
14:004.2%6.2%
15:004.6%6.5%
16:005.5%6.6%
17:003.8%6.9%
18:004.6%6.8%
19:004.1%6.3%
20:003.8%5.7%
21:004.3%5.6%
22:004.1%4.3%
23:004.3%1.9%

Posts a day by weekday

Show the figures as a table
Posts a day by BBC News Amharic on each local weekday, beside the median of its peers.
WeekdayBBC News AmharicMedian of its peers
Monday26.465.5
Tuesday28.372.8
Wednesday28.277.6
Thursday27.676.8
Friday27.863.2
Saturday25.245.1
Sunday24.743.7

What it posted

Show the figures as a table
Share of each format among posts by BBC News Amharic, and the median across its peers.
FormatBBC News AmharicIts peers, median
Photo48%43%
Video or reel5%41%
Album1%1%
Link47%16%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BBC News Amharic, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, BBC News Amharic posted 90% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BBC News Amharic's peers are 65 broadcasters worldwide with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 65 peers, A to Z.

The peers

Its 65 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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