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The posting benchmark

BBC News Afaan Oromoo on Facebook, beside its peers

How BBC News Afaan Oromoo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 65 peers: broadcasters worldwide with 1m to 10m followers.

Country
Kenya
Region
Africa
Kind
Broadcaster
Followers
1m to 10m

Within Kenya

BBC News Afaan Oromoo: 32.5 a day

Median in Kenya: 35.1 a day

That is 2.6 fewer a day than the median in Kenya.

Place the dots by

Posts a day53rd/66Photos and video34th/66Evening posts37th/54Weekend day10th/54
Engagement per post1st/66Engagement a day19th/66Per 1,000 followers1st/66Comments per post36th/66Comments a day45th/66

BBC News Afaan Oromoo, Kenya

53rdof 66

Rank among its peers, highest first, posts a day

BBC News Afaan Oromoo posted 32.5 times a day to Facebook, 59% less than the median of 65 broadcasters worldwide with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: posts a day

47 more posts a day would reach its peers' median. What it would take

See all nine measures

BBC News Afaan Oromoo's 65 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BBC News Afaan Oromoo beside 65 peers

BBC News Afaan Oromoo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day32.553rd of 6679.5
Photos and video80%34th of 6681%
Evening posts28%37th of 5430%
Weekend day90%10th of 5476%
Engagement per post1,3871st of 6686
Engagement a day75,07519th of 6647,326
Engagement per 1,000 followers0.541st of 660.027
Comments per post6536th of 6674
Comments a day2,12845th of 665,245

What it would take

What would reaching the median of its peers take?

47more posts a day

329 a week, to reach the median of its peers: 79.5 a day, against 32.5 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • Photos and video

    80% of its posts; the median of its peers 81%

    1 more of its 228 posts a week as photos or video: 183 now, 184 at the median

  • Evening posts

    18:00 to midnight: 28% of its posts; the median of its peers 30%

    5 more of its 228 posts a week between 18:00 and midnight: 63 now, 68 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BBC News Afaan Oromoo's posts drew 2,128 comments a day. The median of its peers: 5,245.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BBC News Afaan Oromoo's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How BBC News Afaan Oromoo posted, beside its peers

Its own posts beside its 65 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BBC News Afaan Oromoo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BBC News Afaan Oromoo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBBC News Afaan OromooMedian of its peers
Monday 29 June2879
Tuesday 30 June3188
Wednesday 1 July3092
Thursday 2 July3389
Friday 3 July3085
Saturday 4 July3163
Sunday 5 July2550
Monday 6 July2683
Tuesday 7 July4289
Wednesday 8 July3789
Thursday 9 July4187
Friday 10 July3482
Saturday 11 July3154
Sunday 12 July3048
Monday 13 July2974
Tuesday 14 July4395
Wednesday 15 July4191
Thursday 16 July3385
Friday 17 July3481
Saturday 18 July3557
Sunday 19 July4449
Monday 20 July3173
Tuesday 21 July3081
Wednesday 22 July3488
Thursday 23 July3380
Friday 24 July3081
Saturday 25 July3057
Sunday 26 July2754
Monday 27 July4278
Tuesday 28 July3590
Wednesday 29 July3394
Thursday 30 July3182
Friday 31 July3680
Saturday 1 August3156
Sunday 2 August3048
Monday 3 August3082
Tuesday 4 August3287
Wednesday 5 August3281
Thursday 6 August3882
Friday 7 August3482
Saturday 8 August2858
Sunday 9 August2952
Monday 10 August3691
Tuesday 11 August3484
Wednesday 12 August3386
Thursday 13 August2784
Friday 14 August3377
Saturday 15 August3159
Sunday 16 August3043
Monday 17 August3663
Tuesday 18 August2979
Wednesday 19 August3778
Thursday 20 August3485
Friday 21 August3677
Saturday 22 August3550
Sunday 23 August2942
Monday 24 August3283
Tuesday 25 August3286
Wednesday 26 August3884
Thursday 27 August3573
Friday 28 August3780
Saturday 29 August2663
Sunday 30 August3354
Monday 31 August3879
Tuesday 1 September3287
Wednesday 2 September3289
Thursday 3 September3186
Friday 4 September3390
Saturday 5 September2959
Sunday 6 September2948
Monday 7 September3781
Tuesday 8 September3280
Wednesday 9 September3288
Thursday 10 September3085
Friday 11 September2879
Saturday 12 September3158
Sunday 13 September2757
Monday 14 September3277
Tuesday 15 September3383
Wednesday 16 September2883
Thursday 17 September2981
Friday 18 September3183
Saturday 19 September3055
Sunday 20 September3151

Share of posts by local hour

Show the figures as a table
Share of posts by BBC News Afaan Oromoo in each local hour, beside the median of its peers.
Local hourBBC News Afaan OromooMedian of its peers
00:004%0.7%
01:003.3%0.2%
02:002.7%0.1%
03:002.5%0.1%
04:003.7%0%
05:003.1%0.2%
06:003.4%1.6%
07:003.8%4.4%
08:003.3%4.8%
09:003.9%5.2%
10:004%6%
11:004.1%6.5%
12:004.6%6.7%
13:004.9%6.7%
14:004.8%6.1%
15:005.5%6.4%
16:005.1%6.7%
17:005.5%6.8%
18:005.1%6.5%
19:005%6.1%
20:005.2%5.4%
21:004.3%5.3%
22:004.6%4.4%
23:003.6%3.1%

Posts a day by weekday

Show the figures as a table
Posts a day by BBC News Afaan Oromoo on each local weekday, beside the median of its peers.
WeekdayBBC News Afaan OromooMedian of its peers
Monday33.395.4
Tuesday34.196
Wednesday34105
Thursday32.6104
Friday33.395.8
Saturday30.375.8
Sunday3067.5

What it posted

Show the figures as a table
Share of each format among posts by BBC News Afaan Oromoo, and the median across its peers.
FormatBBC News Afaan OromooIts peers, median
Photo73%36.5%
Video or reel6%47%
Album1%1%
Link20%15%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BBC News Afaan Oromoo, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, BBC News Afaan Oromoo posted 90% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BBC News Afaan Oromoo's peers are 65 broadcasters worldwide with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 65 peers, A to Z.

The peers

Its 65 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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