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The posting benchmark

BBC News Somali on Facebook, beside its peers

How BBC News Somali's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 65 peers: broadcasters worldwide with 1m to 10m followers.

Country
Kenya
Region
Africa
Kind
Broadcaster
Followers
1m to 10m

Within Kenya

BBC News Somali: 35.1 a day

Median in Kenya: 35.1 a day

Place the dots by

Posts a day49th/66Photos and video12th/66Evening posts46th/54Weekend day39th/54
Engagement per post21st/66Engagement a day46th/66Per 1,000 followers25th/66Comments per post53rd/66Comments a day61st/66

BBC News Somali, Kenya

49thof 66

Rank among its peers, highest first, posts a day

BBC News Somali posted 35.1 times a day to Facebook, 56% less than the median of 65 broadcasters worldwide with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: posts a day

44.4 more posts a day would reach its peers' median. What it would take

See all nine measures

BBC News Somali's 65 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BBC News Somali beside 65 peers

BBC News Somali and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day35.149th of 6679.5
Photos and video98%12th of 6681%
Evening posts24%46th of 5430%
Weekend day65%39th of 5476%
Engagement per post14921st of 6686
Engagement a day25,04746th of 6647,326
Engagement per 1,000 followers0.04425th of 660.027
Comments per post2153rd of 6674
Comments a day74861st of 665,245

What it would take

What would reaching the median of its peers take?

44.4more posts a day

311 a week, to reach the median of its peers: 79.5 a day, against 35.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 30%

    15 more of its 246 posts a week between 18:00 and midnight: 59 now, 74 at the median

  • Weekend day

    A weekend day: 65% of a weekday's posts; the median of its peers 76%

    10 more posts a weekend: 5 on Saturday and 5 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BBC News Somali's posts drew 748 comments a day. The median of its peers: 5,245.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BBC News Somali's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How BBC News Somali posted, beside its peers

Its own posts beside its 65 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BBC News Somali
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BBC News Somali, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBBC News SomaliMedian of its peers
Monday 29 June3979
Tuesday 30 June3988
Wednesday 1 July4292
Thursday 2 July3889
Friday 3 July3285
Saturday 4 July2563
Sunday 5 July2350
Monday 6 July3483
Tuesday 7 July5189
Wednesday 8 July4389
Thursday 9 July4287
Friday 10 July3982
Saturday 11 July3154
Sunday 12 July3448
Monday 13 July4574
Tuesday 14 July4695
Wednesday 15 July4991
Thursday 16 July4085
Friday 17 July3781
Saturday 18 July2057
Sunday 19 July2549
Monday 20 July3073
Tuesday 21 July3681
Wednesday 22 July3888
Thursday 23 July3880
Friday 24 July3781
Saturday 25 July2357
Sunday 26 July1954
Monday 27 July3878
Tuesday 28 July3790
Wednesday 29 July3094
Thursday 30 July3482
Friday 31 July4180
Saturday 1 August1556
Sunday 2 August2048
Monday 3 August3182
Tuesday 4 August3387
Wednesday 5 August3581
Thursday 6 August2982
Friday 7 August4582
Saturday 8 August2158
Sunday 9 August2952
Monday 10 August3591
Tuesday 11 August4284
Wednesday 12 August4686
Thursday 13 August4384
Friday 14 August4377
Saturday 15 August1459
Sunday 16 August4143
Monday 17 August4463
Tuesday 18 August4179
Wednesday 19 August3078
Thursday 20 August4285
Friday 21 August3677
Saturday 22 August1950
Sunday 23 August2742
Monday 24 August3883
Tuesday 25 August4786
Wednesday 26 August3684
Thursday 27 August2573
Friday 28 August3780
Saturday 29 August3663
Sunday 30 August3854
Monday 31 August3179
Tuesday 1 September4187
Wednesday 2 September3889
Thursday 3 September3386
Friday 4 September2890
Saturday 5 September1359
Sunday 6 September2048
Monday 7 September3881
Tuesday 8 September4480
Wednesday 9 September4188
Thursday 10 September4685
Friday 11 September4279
Saturday 12 September2858
Sunday 13 September2757
Monday 14 September4677
Tuesday 15 September4483
Wednesday 16 September4983
Thursday 17 September4381
Friday 18 September4183
Saturday 19 September3055
Sunday 20 September3151

Share of posts by local hour

Show the figures as a table
Share of posts by BBC News Somali in each local hour, beside the median of its peers.
Local hourBBC News SomaliMedian of its peers
00:002.7%0.7%
01:001.8%0.2%
02:001.6%0.1%
03:000.6%0.1%
04:000.6%0%
05:001.8%0.2%
06:006.5%1.6%
07:003.9%4.4%
08:007.1%4.8%
09:005.8%5.2%
10:006.9%6%
11:006.3%6.5%
12:005.3%6.7%
13:003.9%6.7%
14:005.5%6.1%
15:005.8%6.4%
16:005.4%6.7%
17:004.6%6.8%
18:004.9%6.5%
19:005.5%6.1%
20:004.4%5.4%
21:002.5%5.3%
22:003.3%4.4%
23:003.3%3.1%

Posts a day by weekday

Show the figures as a table
Posts a day by BBC News Somali on each local weekday, beside the median of its peers.
WeekdayBBC News SomaliMedian of its peers
Monday37.395.4
Tuesday41.596
Wednesday40105
Thursday37.9104
Friday38.495.8
Saturday25.175.8
Sunday25.367.5

What it posted

Show the figures as a table
Share of each format among posts by BBC News Somali, and the median across its peers.
FormatBBC News SomaliIts peers, median
Photo88%36.5%
Video or reel10%47%
Album0%1%
Link2%15%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BBC News Somali, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, BBC News Somali posted 65% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BBC News Somali's peers are 65 broadcasters worldwide with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 65 peers, A to Z.

The peers

Its 65 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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