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The posting benchmark

BBC News Swahili on Facebook, beside its peers

How BBC News Swahili's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 57 peers: broadcasters worldwide with 2m to 20m followers.

Country
Kenya
Region
Africa
Kind
Broadcaster
Followers
1m to 10m

Within Kenya

BBC News Swahili: 38.4 a day

Median in Kenya: 35.1 a day

That is 3.3 more a day than the median in Kenya.

Place the dots by

Posts a day49th/58Photos and video13th/58Evening posts44th/50Weekend day39th/49
Engagement per post2nd/58Engagement a day34th/58Per 1,000 followers5th/58Comments per post17th/58Comments a day37th/58

BBC News Swahili, Kenya

49thof 58

Rank among its peers, highest first, posts a day

BBC News Swahili posted 38.4 times a day to Facebook, 70% less than the median of 57 broadcasters worldwide with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: posts a day

91.6 more posts a day would reach its peers' median. What it would take

See all nine measures

BBC News Swahili's 57 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BBC News Swahili beside 57 peers

BBC News Swahili and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day38.449th of 58130
Photos and video95%13th of 5881%
Evening posts24%44th of 5030%
Weekend day63%39th of 4978%
Engagement per post7062nd of 5895
Engagement a day63,81634th of 5868,953
Engagement per 1,000 followers0.135th of 580.020
Comments per post13917th of 5874
Comments a day5,34137th of 588,009

What it would take

What would reaching the median of its peers take?

91.6more posts a day

642 a week, to reach the median of its peers: 130 a day, against 38.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 30%

    16 more of its 269 posts a week between 18:00 and midnight: 65 now, 81 at the median

  • Weekend day

    A weekend day: 63% of a weekday's posts; the median of its peers 78%

    14 more posts a weekend: 6 on Saturday and 8 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BBC News Swahili's posts drew 5,341 comments a day. The median of its peers: 8,009.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BBC News Swahili's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How BBC News Swahili posted, beside its peers

Its own posts beside its 57 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BBC News Swahili
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BBC News Swahili, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBBC News SwahiliMedian of its peers
Monday 29 June40102
Tuesday 30 June43122
Wednesday 1 July42129
Thursday 2 July41120
Friday 3 July39122
Saturday 4 July2386
Sunday 5 July3285
Monday 6 July39122
Tuesday 7 July51132
Wednesday 8 July53132
Thursday 9 July43126
Friday 10 July38126
Saturday 11 July2679
Sunday 12 July3680
Monday 13 July40109
Tuesday 14 July53117
Wednesday 15 July47125
Thursday 16 July44120
Friday 17 July46121
Saturday 18 July3884
Sunday 19 July2572
Monday 20 July45113
Tuesday 21 July39127
Wednesday 22 July48125
Thursday 23 July40133
Friday 24 July40129
Saturday 25 July3779
Sunday 26 July2086
Monday 27 July44132
Tuesday 28 July43139
Wednesday 29 July41131
Thursday 30 July32140
Friday 31 July31128
Saturday 1 August1994
Sunday 2 August2889
Monday 3 August40134
Tuesday 4 August38135
Wednesday 5 August42129
Thursday 6 August43125
Friday 7 August43136
Saturday 8 August2790
Sunday 9 August3281
Monday 10 August47122
Tuesday 11 August51142
Wednesday 12 August44137
Thursday 13 August51133
Friday 14 August37135
Saturday 15 August3687
Sunday 16 August3079
Monday 17 August45137
Tuesday 18 August43130
Wednesday 19 August49143
Thursday 20 August46136
Friday 21 August46134
Saturday 22 August2387
Sunday 23 August2377
Monday 24 August48132
Tuesday 25 August41133
Wednesday 26 August54131
Thursday 27 August45138
Friday 28 August48121
Saturday 29 August2293
Sunday 30 August2277
Monday 31 August45129
Tuesday 1 September45139
Wednesday 2 September43137
Thursday 3 September43144
Friday 4 September34130
Saturday 5 September2986
Sunday 6 September2682
Monday 7 September44109
Tuesday 8 September37120
Wednesday 9 September44127
Thursday 10 September42128
Friday 11 September45127
Saturday 12 September3286
Sunday 13 September2190
Monday 14 September41128
Tuesday 15 September40137
Wednesday 16 September44134
Thursday 17 September35134
Friday 18 September33126
Saturday 19 September2075
Sunday 20 September2184

Share of posts by local hour

Show the figures as a table
Share of posts by BBC News Swahili in each local hour, beside the median of its peers.
Local hourBBC News SwahiliMedian of its peers
00:000.1%0.8%
01:000%0.3%
02:000%0.2%
03:000%0.1%
04:000%0.1%
05:003.2%0.2%
06:005.2%1.6%
07:005.2%4.4%
08:005.3%4.8%
09:005.2%5.2%
10:006.1%5.9%
11:006.5%6.3%
12:006.5%6.6%
13:006%6.7%
14:007.6%6.1%
15:007.1%6.3%
16:005.7%6.7%
17:005.9%6.9%
18:006.9%6.3%
19:005.3%6%
20:005.1%5.3%
21:003.8%5.2%
22:002.5%4.4%
23:000.8%3.6%

Posts a day by weekday

Show the figures as a table
Posts a day by BBC News Swahili on each local weekday, beside the median of its peers.
WeekdayBBC News SwahiliMedian of its peers
Monday43.1134
Tuesday43.8154
Wednesday45.7145
Thursday42.3150
Friday40.1142
Saturday27.7106
Sunday26.397.3

What it posted

Show the figures as a table
Share of each format among posts by BBC News Swahili, and the median across its peers.
FormatBBC News SwahiliIts peers, median
Photo80%31%
Video or reel13%53%
Album2%1%
Link5%14%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BBC News Swahili, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, BBC News Swahili posted 63% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BBC News Swahili's peers are 57 broadcasters worldwide with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 57 peers, A to Z.

The peers

Its 57 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us