Skip to content

The posting benchmark

News brands in Belgium on Facebook

Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 14 news brands in Belgium. Here they are side by side, each beside the median in Belgium, then the median news brand's day, hours and formats.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Find your newsroom

Type its name, then choose it to open its page.

Every news brand, A to Z

At a glance

Median posts a day
25.8
Median engagement a day
6,763
Median engagement per post
49
Total engagement, 12 weeks to 20 September 2026
15.4 million

Engagement is reactions, comments and shares. Each median is across the news brands in Belgium; the total adds up all of their posts.

Brand by brand

Every news brand in Belgium, side by side

Each dot is one news brand in Belgium, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.

Our count

Place the dots by

Posts a day on each news brand's Facebook Page.

  • Median in Belgium: 25.8 a day
  • Middle half in Belgium: 23.2 to 38.5

Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.

14 news brands in Belgium, placed by posts a day, with the median and middle half across them. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Posts each day, news brand by news brand

Each faint line is one news brand. Point at a dot above, or pick one here, to pick out its line.

  • Median in Belgium
  • Middle half in Belgium
  • Each news brand

Days above 80 posts are cut off at the edge of the chart.

Show the figures as a table
Median posts each day across news brands in Belgium, with the middle half of them shaded, 29 June 2026 to 20 September 2026.
DayMedian in BelgiumMiddle half in Belgium
Monday 29 June2625 to 39
Tuesday 30 June27.523.5 to 40
Wednesday 1 July31.519.8 to 43.5
Thursday 2 July2622 to 39.5
Friday 3 July26.522.8 to 39.8
Saturday 4 July25.511.8 to 32.8
Sunday 5 July24.511.5 to 37.3
Monday 6 July3025.5 to 39.3
Tuesday 7 July32.526.8 to 41
Wednesday 8 July3024.3 to 41.3
Thursday 9 July2621 to 42.3
Friday 10 July31.526.8 to 45
Saturday 11 July26.517.3 to 37.5
Sunday 12 July22.510.8 to 37.3
Monday 13 July27.523.3 to 40.8
Tuesday 14 July2825 to 40
Wednesday 15 July26.524.3 to 43
Thursday 16 July2924.5 to 40.5
Friday 17 July2622.5 to 38.5
Saturday 18 July2713.5 to 35
Sunday 19 July219.5 to 34
Monday 20 July24.521.3 to 41.3
Tuesday 21 July22.516 to 32
Wednesday 22 July24.521.8 to 42.3
Thursday 23 July26.521 to 40.8
Friday 24 July2523 to 38.3
Saturday 25 July2613.3 to 30.5
Sunday 26 July22.58 to 34.5
Monday 27 July24.520.3 to 41.8
Tuesday 28 July25.523.3 to 38.5
Wednesday 29 July25.524 to 41.8
Thursday 30 July26.523.3 to 42.3
Friday 31 July26.521.8 to 39
Saturday 1 August2210.3 to 31.8
Sunday 2 August228 to 35.3
Monday 3 August27.516.5 to 40
Tuesday 4 August2417 to 39.3
Wednesday 5 August2422.3 to 40
Thursday 6 August27.519 to 38.5
Friday 7 August2619.5 to 35.5
Saturday 8 August2412.3 to 38.8
Sunday 9 August2411 to 29.8
Monday 10 August24.520.8 to 40.8
Tuesday 11 August27.524.5 to 39.5
Wednesday 12 August2823 to 40.3
Thursday 13 August2723.8 to 38.8
Friday 14 August2925.3 to 41.3
Saturday 15 August23.512 to 33.3
Sunday 16 August23.510.8 to 35.5
Monday 17 August2723.3 to 37.8
Tuesday 18 August2619.5 to 39
Wednesday 19 August28.525.5 to 39
Thursday 20 August2925.3 to 40.3
Friday 21 August2722.3 to 37.5
Saturday 22 August2614.5 to 31
Sunday 23 August26.58.5 to 38.5
Monday 24 August30.526.5 to 41
Tuesday 25 August2918.8 to 40.8
Wednesday 26 August27.519.5 to 38.8
Thursday 27 August3126 to 36.8
Friday 28 August26.521.5 to 39.5
Saturday 29 August27.517.3 to 35.8
Sunday 30 August2511.3 to 36
Monday 31 August2822.8 to 37
Tuesday 1 September26.518.5 to 39.5
Wednesday 2 September25.523.3 to 40
Thursday 3 September28.522.5 to 39
Friday 4 September2824.3 to 42.3
Saturday 5 September2517 to 36.5
Sunday 6 September19.513 to 37.3
Monday 7 September2821 to 43.5
Tuesday 8 September27.521 to 37.5
Wednesday 9 September2923.3 to 40.3
Thursday 10 September3022.8 to 39.8
Friday 11 September26.519.5 to 38.5
Saturday 12 September2716.3 to 33.8
Sunday 13 September22.513 to 34
Monday 14 September26.523.3 to 39.5
Tuesday 15 September2821.8 to 38.5
Wednesday 16 September2825 to 41.5
Thursday 17 September3123.5 to 41
Friday 18 September2624.3 to 39.5
Saturday 19 September23.514.3 to 32.8
Sunday 20 September24.514.3 to 34.8

The median news brand

The median news brand in Belgium

Medians across the 14 news brands we compared in Belgium, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.

Share of posts by local hour

Show the figures as a table
Median share of posts in each local hour across news brands in Belgium.
Local hourMedian share
00:000.4%
01:000.2%
02:000.1%
03:000.1%
04:000.1%
05:000.1%
06:001.3%
07:004.7%
08:005.5%
09:006.1%
10:006.2%
11:006.3%
12:006.6%
13:006.5%
14:006.5%
15:005.9%
16:006.3%
17:006.5%
18:006.1%
19:006.4%
20:006.4%
21:005.7%
22:004.4%
23:001.6%

Posts a day by weekday

Show the figures as a table
Median posts a day on each local weekday across news brands in Belgium.
WeekdayMedian posts a day
Monday26.5
Tuesday27.1
Wednesday26.3
Thursday28.1
Friday26.9
Saturday25.8
Sunday23.9

What they posted

Show the figures as a table
Median share of each format among posts by news brands in Belgium.
FormatMedian in Belgium
Photo28%
Video or reel3%
Album0%
Link69%
Text only0%
Other0%

The news brands

Every news brand in Belgium

Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.

Columns
Show these columns

News brands in Belgium, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

7sur7100k to 1m116,4121011,53270%19%46%
De Morgen100k to 1m29.47,113542,68535%33%78%
De Standaard100k to 1m23.22,046337372%28%85%
De Tijd100k to 1m23.8908113317%20%76%
DH Les Sports+ (La DH)100k to 1m27.79,232451,66815%27%101%
EuractivUnder 100k0.42554.1100%5%0%
Gazet van Antwerpen100k to 1m45.38,776711,83231%33%88%
Het Belang van Limburg100k to 1m55.17,657401,64119%33%80%
Het Nieuwsblad100k to 1m62.354,08134312,76763%36%77%
HLN (Het Laatste Nieuws)1m to 10m41.561,66569912,60849%36%84%
Krant van West-Vlaanderen100k to 1m12.72,0405925611%20%54%
L'Avenir100k to 1m24.912,468932,62532%38%97%
L'Echo100k to 1m23.35,957291,49883%26%41%
La Libre Belgique100k to 1m26.75,236211,09110%27%99%

Places

Countries and regions

Region
Europe
Sub-region
Benelux and France

Other countries in Benelux and France

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us