The posting benchmark
News brands in Benelux and France on Facebook
Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 43 news brands in Benelux and France, from four countries. Here are its countries and news brands side by side, each beside the median in Benelux and France.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
- Median posts a day
- 23.3
- Median engagement a day
- 2,695
- Median engagement per post
- 41
- Total engagement, 12 weeks to 20 September 2026
- 29.8 million
Engagement is reactions, comments and shares. Each median is across the news brands in Benelux and France; the total adds up all of their posts.
The map
How often news brands post in Benelux and France, country by country
Median posts a day across the news brands we compared in each country, 29 June 2026 to 20 September 2026. A country shows a median only where we compared at least five Facebook Pages from at least three owners, none owning more than half. The shades run across Benelux and France's own range, from its lowest country median to its highest.
Median posts a day
- Under 21
- 21 to 22
- 22 to 23
- 23 to 24
- 24 or more
- Compared, no median printed
- Not in the comparison
Point at a country, or tab to it, to read its median; choose it to open its page.
Show the figures as a table
| Country | Median posts a day | News brands |
|---|---|---|
| Belgium | 25.8 | 14 |
| France | Compared, no median printed | 2 |
| Luxembourg | Compared, no median printed | 4 |
| Netherlands | 19.7 | 23 |
Each country, week by week
Median posts a week across each country's news brands, A to Z, all on one scale.
- Belgium
Last week: 186
- France
No median printed
- Luxembourg
No median printed
- Netherlands
Last week: 121
Places
Countries in Benelux and France
| Country | News brands | Median posts a day |
|---|---|---|
| Belgium | 14 | 23.3 |
| France | 2 | No median |
| Luxembourg | 4 | No median |
| Netherlands | 23 | 15.7 |
Median posts a day across the news brands of each place in Benelux and France, A to Z, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Brand by brand
Every news brand in Benelux and France, side by side
Each dot is one news brand in Benelux and France, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.
Our count
Posts a day on each news brand's Facebook Page.
- Median in Benelux and France: 23.3 a day
- Middle half in Benelux and France: 11.4 to 29.1
Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.
The news brands
Every news brand in Benelux and France
Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.
Columns
News brands in Benelux and France, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
| 7sur7 | Belgium | 100k to 1m | 11 | 6,412 | 101 | 1,532 | 70% | 19% | 46% |
|---|---|---|---|---|---|---|---|---|---|
| AD (Algemeen Dagblad) | Netherlands | 100k to 1m | 27.6 | 32,202 | 524 | 9,706 | 99% | 30% | 110% |
| AFP (French service) | France | 1m to 10m | 19.8 | 12,073 | 125 | 2,381 | 99% | 23% | 71.7% |
| AFP News Agency (English service) | France | 100k to 1m | 11.2 | 12,877 | 44 | 1,123 | 98% | 19% | 52% |
| Brabants Dagblad | Netherlands | 100k to 1m | 30.6 | 5,217 | 41 | 1,631 | 79% | 30% | 89% |
| Contacto | Luxembourg | Under 100k | 19.5 | 2,591 | 35 | 329 | 28% | 35% | 78% |
| Dagblad van het Noorden | Netherlands | 100k to 1m | 8.2 | 1,770 | 81 | 414 | over 99% | 33% | 93% |
| De Gelderlander | Netherlands | 100k to 1m | 28.3 | 6,377 | 50 | 1,770 | 38% | 31% | 86% |
| De Gooi- en Eemlander | Netherlands | Under 100k | 15.7 | 585 | 10 | 191 | 16% | 36% | 83% |
| De Limburger | Netherlands | 100k to 1m | 24.3 | 4,301 | 27 | 870 | 34% | 32% | 73% |
| De Morgen | Belgium | 100k to 1m | 29.4 | 7,113 | 54 | 2,685 | 35% | 33% | 78% |
| De Standaard | Belgium | 100k to 1m | 23.2 | 2,046 | 33 | 737 | 2% | 28% | 85% |
| De Stentor | Netherlands | 100k to 1m | 32.2 | 13,553 | 123 | 3,845 | 100% | 32% | 82% |
| De Telegraaf | Netherlands | 100k to 1m | 76.8 | 20,364 | 83 | 8,714 | 16% | 34% | 82% |
| De Tijd | Belgium | 100k to 1m | 23.8 | 908 | 11 | 331 | 7% | 20% | 76% |
| de Volkskrant | Netherlands | 100k to 1m | 4.2 | 1,432 | 80 | 575 | over 99% | 31% | 88% |
| DH Les Sports+ (La DH) | Belgium | 100k to 1m | 27.7 | 9,232 | 45 | 1,668 | 15% | 27% | 101% |
| Eindhovens Dagblad | Netherlands | 100k to 1m | 28.8 | 2,695 | 26 | 776 | 77% | 29% | 89% |
| Euractiv | Belgium | Under 100k | 0.4 | 25 | 5 | 4.1 | 100% | 5% | 0% |
| Friesch Dagblad | Netherlands | Under 100k | 4.6 | 17 | 2 | 6.7 | 0% | 36% | 99% |
| Gazet van Antwerpen | Belgium | 100k to 1m | 45.3 | 8,776 | 71 | 1,832 | 31% | 33% | 88% |
| Haarlems Dagblad | Netherlands | Under 100k | 15.7 | 601 | 8 | 209 | 17% | 36% | 71% |
| Het Belang van Limburg | Belgium | 100k to 1m | 55.1 | 7,657 | 40 | 1,641 | 19% | 33% | 80% |
| Het Nieuwsblad | Belgium | 100k to 1m | 62.3 | 54,081 | 343 | 12,767 | 63% | 36% | 77% |
| Het Parool | Netherlands | 100k to 1m | 19.7 | 1,090 | 10 | 366 | 4% | 34% | 68% |
| HLN (Het Laatste Nieuws) | Belgium | 1m to 10m | 41.5 | 61,665 | 699 | 12,608 | 49% | 36% | 84% |
| IJmuider Courant | Netherlands | Under 100k | 9 | 333 | 8 | 97 | 16% | 38% | 76% |
| Krant van West-Vlaanderen | Belgium | 100k to 1m | 12.7 | 2,040 | 59 | 256 | 11% | 20% | 54% |
| L'Avenir | Belgium | 100k to 1m | 24.9 | 12,468 | 93 | 2,625 | 32% | 38% | 97% |
| L'Echo | Belgium | 100k to 1m | 23.3 | 5,957 | 29 | 1,498 | 83% | 26% | 41% |
| La Libre Belgique | Belgium | 100k to 1m | 26.7 | 5,236 | 21 | 1,091 | 10% | 27% | 99% |
| Leeuwarder Courant | Netherlands | Under 100k | 6.9 | 1,520 | 124 | 335 | 99% | 37.3% | 95% |
| Leidsch Dagblad | Netherlands | Under 100k | 15.7 | 457 | 5 | 120 | 15% | 35% | 76% |
| Luxembourg Times | Luxembourg | 100k to 1m | 11.6 | 1,519 | 33 | 162 | 94% | 31% | 77% |
| Luxemburger Wort | Luxembourg | Under 100k | 24.7 | 2,223 | 29 | 423 | 83% | 33% | 52% |
| Noordhollands Dagblad | Netherlands | Under 100k | 25.3 | 1,820 | 12 | 484 | 18% | 35% | 87% |
| NRC | Netherlands | 100k to 1m | 2.6 | 170 | 28 | 2.6 | 100% | 1% | 0% |
| NU.nl | Netherlands | 100k to 1m | 42.5 | 21,470 | 181 | 7,468 | 95% | 30% | 68% |
| Reformatorisch Dagblad | Netherlands | Under 100k | 8.3 | 930 | 22 | 478 | 81% | 20% | 36% |
| RTL Nieuws | Netherlands | 100k to 1m | 40.6 | 10,365 | 145 | 4,091 | 1% | 32% | 76% |
| Trouw | Netherlands | Under 100k | 2.6 | 170 | 19 | 99 | 22% | 15% | 44% |
| Tubantia | Netherlands | 100k to 1m | 40.8 | 9,952 | 64 | 3,062 | over 99% | 33% | 97% |
| Virgule | Luxembourg | Under 100k | 12.5 | 2,142 | 54 | 386 | 66% | 25% | 98% |
The median news brand
The median news brand in Benelux and France
Medians across the 43 news brands we compared in Benelux and France, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.
Posts each day
- Median in Benelux and France
- Middle half in Benelux and France
Show the figures as a table
| Day | Median in Benelux and France | Middle half in Benelux and France |
|---|---|---|
| Monday 29 June | 22 | 11 to 37 |
| Tuesday 30 June | 24 | 13.5 to 37.5 |
| Wednesday 1 July | 23 | 12.5 to 36.5 |
| Thursday 2 July | 26 | 14 to 38 |
| Friday 3 July | 22 | 12.5 to 33.5 |
| Saturday 4 July | 18 | 7.5 to 32.5 |
| Sunday 5 July | 19 | 8 to 29 |
| Monday 6 July | 26 | 11 to 34 |
| Tuesday 7 July | 29 | 14 to 37.5 |
| Wednesday 8 July | 26 | 13 to 34 |
| Thursday 9 July | 24 | 13.5 to 36.5 |
| Friday 10 July | 27 | 13.5 to 35 |
| Saturday 11 July | 15 | 8 to 28.5 |
| Sunday 12 July | 15 | 6.5 to 31 |
| Monday 13 July | 24 | 11.5 to 33 |
| Tuesday 14 July | 26 | 12 to 35.5 |
| Wednesday 15 July | 25 | 12.5 to 33.5 |
| Thursday 16 July | 24 | 13.5 to 32.5 |
| Friday 17 July | 24 | 13 to 32 |
| Saturday 18 July | 18 | 8.5 to 28.5 |
| Sunday 19 July | 16 | 8.5 to 28 |
| Monday 20 July | 22 | 10.5 to 34.5 |
| Tuesday 21 July | 20 | 10.5 to 30.5 |
| Wednesday 22 July | 24 | 11.5 to 30.5 |
| Thursday 23 July | 24 | 11.5 to 33 |
| Friday 24 July | 24 | 11.5 to 30.5 |
| Saturday 25 July | 19 | 10 to 30.5 |
| Sunday 26 July | 13 | 7 to 27 |
| Monday 27 July | 22 | 10.5 to 31 |
| Tuesday 28 July | 24 | 13 to 34 |
| Wednesday 29 July | 24 | 12.5 to 30 |
| Thursday 30 July | 23 | 14 to 32 |
| Friday 31 July | 23 | 11 to 30.5 |
| Saturday 1 August | 22 | 8 to 26 |
| Sunday 2 August | 19 | 7.5 to 29 |
| Monday 3 August | 22 | 11 to 30.5 |
| Tuesday 4 August | 21 | 13 to 32 |
| Wednesday 5 August | 23 | 14 to 28.5 |
| Thursday 6 August | 24 | 13.5 to 31.5 |
| Friday 7 August | 23 | 12.5 to 29 |
| Saturday 8 August | 16 | 9 to 29.5 |
| Sunday 9 August | 14 | 8 to 25.5 |
| Monday 10 August | 24 | 10.5 to 30 |
| Tuesday 11 August | 26 | 13 to 33.5 |
| Wednesday 12 August | 23 | 14.5 to 32.5 |
| Thursday 13 August | 24 | 15 to 28.5 |
| Friday 14 August | 26 | 13.5 to 32.5 |
| Saturday 15 August | 16 | 9 to 26.5 |
| Sunday 16 August | 18 | 8 to 27.5 |
| Monday 17 August | 24 | 11 to 29 |
| Tuesday 18 August | 21 | 12 to 29.5 |
| Wednesday 19 August | 25 | 13.5 to 31 |
| Thursday 20 August | 26 | 12.5 to 31.5 |
| Friday 21 August | 23 | 13 to 31 |
| Saturday 22 August | 16 | 7 to 31 |
| Sunday 23 August | 17 | 7 to 29 |
| Monday 24 August | 25 | 9.5 to 32.5 |
| Tuesday 25 August | 24 | 13 to 31.5 |
| Wednesday 26 August | 21 | 12 to 31.5 |
| Thursday 27 August | 24 | 12.5 to 33 |
| Friday 28 August | 23 | 14.5 to 32 |
| Saturday 29 August | 18 | 9.5 to 31 |
| Sunday 30 August | 15 | 7.5 to 28 |
| Monday 31 August | 25 | 11 to 31 |
| Tuesday 1 September | 23 | 12.5 to 29 |
| Wednesday 2 September | 24 | 12.5 to 30 |
| Thursday 3 September | 23 | 14 to 31.5 |
| Friday 4 September | 25 | 13.5 to 30.5 |
| Saturday 5 September | 17 | 8 to 27 |
| Sunday 6 September | 16 | 8.5 to 25.5 |
| Monday 7 September | 24 | 13 to 31 |
| Tuesday 8 September | 24 | 13.5 to 32.5 |
| Wednesday 9 September | 23 | 13 to 32.5 |
| Thursday 10 September | 24 | 15 to 32 |
| Friday 11 September | 21 | 14 to 32.5 |
| Saturday 12 September | 18 | 8 to 28 |
| Sunday 13 September | 17 | 9 to 25 |
| Monday 14 September | 23 | 10.5 to 32 |
| Tuesday 15 September | 24 | 14 to 32 |
| Wednesday 16 September | 24 | 12.5 to 31 |
| Thursday 17 September | 23 | 12.5 to 33 |
| Friday 18 September | 24 | 10 to 30.5 |
| Saturday 19 September | 18 | 8 to 27 |
| Sunday 20 September | 16 | 8.5 to 27.5 |
Share of posts by local hour
Show the figures as a table
| Local hour | Median share |
|---|---|
| 00:00 | 0.1% |
| 01:00 | 0% |
| 02:00 | 0% |
| 03:00 | 0% |
| 04:00 | 0% |
| 05:00 | 0.1% |
| 06:00 | 1.3% |
| 07:00 | 5.4% |
| 08:00 | 6% |
| 09:00 | 5.8% |
| 10:00 | 6.2% |
| 11:00 | 6.2% |
| 12:00 | 6.4% |
| 13:00 | 6.3% |
| 14:00 | 6.5% |
| 15:00 | 6.5% |
| 16:00 | 6.4% |
| 17:00 | 6.5% |
| 18:00 | 6.4% |
| 19:00 | 6.5% |
| 20:00 | 6.3% |
| 21:00 | 6.2% |
| 22:00 | 3.8% |
| 23:00 | 1.1% |
Posts a day by weekday
Show the figures as a table
| Weekday | Median posts a day |
|---|---|
| Monday | 24.6 |
| Tuesday | 24.7 |
| Wednesday | 25 |
| Thursday | 25.3 |
| Friday | 25 |
| Saturday | 17 |
| Sunday | 15.5 |
What they posted
Show the figures as a table
| Format | Median in Benelux and France |
|---|---|
| Photo | 31% |
| Video or reel | 4% |
| Album | 1% |
| Link | 65% |
| Text only | 0% |
| Other | 0% |
Places
Countries and regions
Other sub-regions in Europe
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