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The posting benchmark

Birmingham Live (Birmingham Mail) on Facebook, beside its peers

How Birmingham Live (Birmingham Mail)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 85 peers: news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United Kingdom

Birmingham Live (Birmingham Mail): 82.5 a day

Median in United Kingdom: 40.7 a day

That is 41.9 more a day than the median in United Kingdom.

Place the dots by

Posts a day14th/86Photos and video35th/86Evening posts10th/86Weekend day5th/86
Engagement per post52nd/86Engagement a day25th/86Per 1,000 followers67th/86Comments per post37th/86Comments a day23rd/86

Birmingham Live (Birmingham Mail), United Kingdom

14thof 86

Rank among its peers, highest first, posts a day

Birmingham Live (Birmingham Mail) posted 82.5 times a day to Facebook, 87% more than the median of 85 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers, 29 June to 20 September 2026.

The comments its posts draw

6,968 comments a day, 2.4 times the median of its peers. What it would take

See all nine measures

Birmingham Live (Birmingham Mail)'s 85 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Birmingham Live (Birmingham Mail) beside 85 peers

Birmingham Live (Birmingham Mail) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day82.514th of 8644.2
Photos and video82%35th of 8651%
Evening posts33%10th of 8628%
Weekend day102%5th of 8683%
Engagement per post4852nd of 8661
Engagement a day26,00025th of 8613,177
Engagement per 1,000 followers0.04867th of 860.091
Comments per post8537th of 8671
Comments a day6,96823rd of 862,913

The comments

The comments its posts draw

6,968comments a day

on its Facebook posts, 2.4 times the median of its peers (2,913)

Spread evenly over 24 hours, that is 290 an hour, about 5 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Birmingham Live (Birmingham Mail) beside its 85 peers

  • Birmingham Live (Birmingham Mail): 6,968 a day
  • Median of its peers: 2,913
  • 90th percentile of its peers: 11,051
  • Middle half of its peers: 1,532 to 7,074
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Birmingham Live (Birmingham Mail)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Birmingham Live (Birmingham Mail) posted, beside its peers

Its own posts beside its 85 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Birmingham Live (Birmingham Mail)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Birmingham Live (Birmingham Mail), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBirmingham Live (Birmingham Mail)Median of its peers
Monday 29 June8946
Tuesday 30 June9248
Wednesday 1 July9048
Thursday 2 July7646
Friday 3 July7250
Saturday 4 July7738
Sunday 5 July8339
Monday 6 July8347
Tuesday 7 July8449
Wednesday 8 July8444
Thursday 9 July8347
Friday 10 July7848
Saturday 11 July9941
Sunday 12 July7740
Monday 13 July7348
Tuesday 14 July7745
Wednesday 15 July8649
Thursday 16 July8047
Friday 17 July9048
Saturday 18 July6639
Sunday 19 July6340
Monday 20 July7946
Tuesday 21 July8744
Wednesday 22 July6747
Thursday 23 July8046
Friday 24 July7846
Saturday 25 July6938
Sunday 26 July6236
Monday 27 July7741
Tuesday 28 July7343
Wednesday 29 July6644
Thursday 30 July6546
Friday 31 July6646
Saturday 1 August7339
Sunday 2 August6638
Monday 3 August7242
Tuesday 4 August7643
Wednesday 5 August6545
Thursday 6 August5743
Friday 7 August6643
Saturday 8 August7638
Sunday 9 August6334
Monday 10 August6345
Tuesday 11 August7842
Wednesday 12 August11646
Thursday 13 August8146
Friday 14 August9446
Saturday 15 August9839
Sunday 16 August8638
Monday 17 August7941
Tuesday 18 August9142
Wednesday 19 August9243
Thursday 20 August9243
Friday 21 August8443
Saturday 22 August9437
Sunday 23 August9537
Monday 24 August8742
Tuesday 25 August9044
Wednesday 26 August8646
Thursday 27 August8646
Friday 28 August8646
Saturday 29 August7940
Sunday 30 August8237
Monday 31 August6943
Tuesday 1 September7743
Wednesday 2 September7844
Thursday 3 September9546
Friday 4 September10145
Saturday 5 September9941
Sunday 6 September10339
Monday 7 September8545
Tuesday 8 September8145
Wednesday 9 September9149
Thursday 10 September8745
Friday 11 September9247
Saturday 12 September10241
Sunday 13 September9538
Monday 14 September10246
Tuesday 15 September8945
Wednesday 16 September8548
Thursday 17 September8246
Friday 18 September9646
Saturday 19 September9038
Sunday 20 September10635

Share of posts by local hour

Show the figures as a table
Share of posts by Birmingham Live (Birmingham Mail) in each local hour, beside the median of its peers.
Local hourBirmingham Live (Birmingham Mail)Median of its peers
00:001.6%1.1%
01:000.6%1%
02:000.5%0.3%
03:000.4%0.6%
04:000.4%0.1%
05:002.7%1%
06:001.4%2.6%
07:003.1%4.2%
08:004.8%5.2%
09:005.3%5.7%
10:006.1%6.1%
11:005.7%6.1%
12:006.3%6.2%
13:005.5%6.2%
14:005.5%6.1%
15:005.9%6%
16:005.5%5.9%
17:005.5%5.9%
18:005.4%5.8%
19:005.9%5.9%
20:005.3%5.5%
21:005.7%5.4%
22:005.4%4.3%
23:005.5%2.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Birmingham Live (Birmingham Mail) on each local weekday, beside the median of its peers.
WeekdayBirmingham Live (Birmingham Mail)Median of its peers
Monday80.345
Tuesday8345.8
Wednesday83.845.2
Thursday80.645.3
Friday82.846.3
Saturday84.438.8
Sunday82.638.2

What it posted

Show the figures as a table
Share of each format among posts by Birmingham Live (Birmingham Mail), and the median across its peers.
FormatBirmingham Live (Birmingham Mail)Its peers, median
Photo71.7%44%
Video or reel8%7%
Album3%0%
Link0%49%
Text only18%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Birmingham Live (Birmingham Mail), 18:00 to midnight: 33%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Birmingham Live (Birmingham Mail) posted 102% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Birmingham Live (Birmingham Mail)'s peers are 85 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 85 peers, A to Z.

The peers

Its 85 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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