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The posting benchmark

The Irish Sun on Facebook, beside its peers

How The Irish Sun's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in the UK and Ireland with 100k to 1m followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Ireland

The Irish Sun: 58.5 a day

Median in Ireland: 9.5 a day

That is 49 more a day than the median in Ireland.

Place the dots by

Posts a day4th/16Photos and video1st/16Evening posts10th/16Weekend day6th/16
Engagement per post10th/16Engagement a day9th/16Per 1,000 followers10th/16Comments per post10th/16Comments a day10th/16

The Irish Sun, Ireland

4thof 16

Rank among its peers, highest first, posts a day

The Irish Sun posted 58.5 times a day to Facebook, 48% more than the median of 15 news publishers in the UK and Ireland with 100k to 1m followers, 29 June to 20 September 2026.

See all nine measures

The Irish Sun's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Irish Sun beside 15 peers

The Irish Sun and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day58.54th of 1639.7
Photos and videoover 99%1st of 1670%
Evening posts27%10th of 1629%
Weekend day91%6th of 1685%
Engagement per post2610th of 1650
Engagement a day11,8399th of 1612,010
Engagement per 1,000 followers0.07210th of 160.082
Comments per post2510th of 1653
Comments a day1,48910th of 162,502

What it would take

At or above the median of its peers on posts a day

The Irish Sun posts at or above the median of its peers: 58.5 a day, against their 39.7.

In posts, measure by measure

  • Evening posts

    18:00 to midnight: 27% of its posts; the median of its peers 29%

    9 more of its 410 posts a week between 18:00 and midnight: 109 now, 118 at the median
  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Irish Sun's posts drew 1,489 comments a day. The median of its peers: 2,502.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Irish Sun's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Irish Sun posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Irish Sun
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Irish Sun, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Irish SunMedian of its peers
Monday 29 June5641
Tuesday 30 June5938
Wednesday 1 July5340
Thursday 2 July5843
Friday 3 July5840
Saturday 4 July5235
Sunday 5 July5031
Monday 6 July6041
Tuesday 7 July6039
Wednesday 8 July6140
Thursday 9 July5641
Friday 10 July5742
Saturday 11 July6131
Sunday 12 July6433
Monday 13 July5842
Tuesday 14 July6038
Wednesday 15 July5640
Thursday 16 July5941
Friday 17 July6437
Saturday 18 July5232
Sunday 19 July5030
Monday 20 July6140
Tuesday 21 July6538
Wednesday 22 July6138
Thursday 23 July5541
Friday 24 July6742
Saturday 25 July5334
Sunday 26 July5734
Monday 27 July6537
Tuesday 28 July6143
Wednesday 29 July6238
Thursday 30 July5844
Friday 31 July5245
Saturday 1 August5638
Sunday 2 August5530
Monday 3 August5238
Tuesday 4 August5542
Wednesday 5 August6538
Thursday 6 August5938
Friday 7 August6140
Saturday 8 August5632
Sunday 9 August5729
Monday 10 August5135
Tuesday 11 August5440
Wednesday 12 August6143
Thursday 13 August6043
Friday 14 August5840
Saturday 15 August4735
Sunday 16 August4332
Monday 17 August5839
Tuesday 18 August5241
Wednesday 19 August5941
Thursday 20 August5443
Friday 21 August6742
Saturday 22 August5733
Sunday 23 August5229
Monday 24 August5839
Tuesday 25 August6443
Wednesday 26 August6242
Thursday 27 August5643
Friday 28 August5639
Saturday 29 August5535
Sunday 30 August5831
Monday 31 August5540
Tuesday 1 September5743
Wednesday 2 September7041
Thursday 3 September6446
Friday 4 September6340
Saturday 5 September5635
Sunday 6 September5233
Monday 7 September6038
Tuesday 8 September6945
Wednesday 9 September6339
Thursday 10 September6342
Friday 11 September6245
Saturday 12 September6438
Sunday 13 September5832
Monday 14 September6438
Tuesday 15 September6942
Wednesday 16 September6742
Thursday 17 September6437
Friday 18 September6438
Saturday 19 September5234
Sunday 20 September6029

Share of posts by local hour

Show the figures as a table
Share of posts by The Irish Sun in each local hour, beside the median of its peers.
Local hourThe Irish SunMedian of its peers
00:000.3%0.5%
01:001.7%0.2%
02:000.1%0.1%
03:001.7%0.2%
04:000%0.1%
05:001.7%0.1%
06:000.2%2.7%
07:003.5%5.3%
08:004.2%5.9%
09:006.9%5.6%
10:006.7%5.9%
11:007%6.5%
12:006.8%6.7%
13:006.8%6.5%
14:006.6%5.9%
15:006.8%6.4%
16:006.4%5.8%
17:006.1%6.6%
18:005.9%6.2%
19:004.8%6.4%
20:004.6%5.5%
21:004.3%4.8%
22:004.2%3.9%
23:002.7%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The Irish Sun on each local weekday, beside the median of its peers.
WeekdayThe Irish SunMedian of its peers
Monday58.640.5
Tuesday60.440.9
Wednesday61.842.1
Thursday58.842.5
Friday60.741.2
Saturday54.935.4
Sunday54.532.5

What it posted

Show the figures as a table
Share of each format among posts by The Irish Sun, and the median across its peers.
FormatThe Irish SunIts peers, median
Photo82%63%
Video or reel18%4%
Album0%2%
Link0%28%
Text only0%3%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Irish Sun, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, The Irish Sun posted 91% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Irish Sun's peers are 15 news publishers in the UK and Ireland with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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