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The posting benchmark

The Times and The Sunday Times on Facebook, beside its peers

How The Times and The Sunday Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 67 peers: news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United Kingdom

The Times and The Sunday Times: 37.6 a day

Median in United Kingdom: 40.7 a day

That is 3.1 fewer a day than the median in United Kingdom.

Place the dots by

Posts a day51st/68Photos and video4th/68Evening posts20th/68Weekend day16th/68
Engagement per post28th/68Engagement a day15th/68Per 1,000 followers29th/68Comments per post5th/68Comments a day14th/68

The Times and The Sunday Times, United Kingdom

51stof 68

Rank among its peers, highest first, posts a day

The Times and The Sunday Times posted 37.6 times a day to Facebook, 34% less than the median of 67 news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers, 29 June to 20 September 2026.

The comments its posts draw

11,503 comments a day, 1.8 times the median of its peers. What it would take

See all nine measures

The Times and The Sunday Times's 67 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Times and The Sunday Times beside 67 peers

The Times and The Sunday Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day37.651st of 6856.9
Photos and videoover 99%4th of 6871%
Evening posts32%20th of 6829%
Weekend day97%16th of 6885%
Engagement per post12328th of 6889
Engagement a day50,62715th of 6824,934
Engagement per 1,000 followers0.09729th of 680.084
Comments per post3065th of 68106
Comments a day11,50314th of 686,498

The comments

The comments its posts draw

11,503comments a day

on its Facebook posts, 1.8 times the median of its peers (6,498)

Spread evenly over 24 hours, that is 479 an hour, about 8 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Times and The Sunday Times beside its 67 peers

  • The Times and The Sunday Times: 11,503 a day
  • Median of its peers: 6,498
  • 90th percentile of its peers: 16,600
  • Middle half of its peers: 2,765 to 9,801
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    37.6 now; the median of its peers 56.9

    19.3 more a day, 136 a week
  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Times and The Sunday Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Times and The Sunday Times posted, beside its peers

Its own posts beside its 67 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Times and The Sunday Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Times and The Sunday Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Times and The Sunday TimesMedian of its peers
Monday 29 June2762
Tuesday 30 June2965
Wednesday 1 July3460
Thursday 2 July4160
Friday 3 July3959
Saturday 4 July3954
Sunday 5 July3852
Monday 6 July3758
Tuesday 7 July3467
Wednesday 8 July3161
Thursday 9 July3861
Friday 10 July3761
Saturday 11 July4150
Sunday 12 July3750
Monday 13 July3761
Tuesday 14 July4463
Wednesday 15 July4057
Thursday 16 July3866
Friday 17 July3863
Saturday 18 July3951
Sunday 19 July3855
Monday 20 July3659
Tuesday 21 July3858
Wednesday 22 July3859
Thursday 23 July3660
Friday 24 July3656
Saturday 25 July3254
Sunday 26 July3548
Monday 27 July3455
Tuesday 28 July3859
Wednesday 29 July3656
Thursday 30 July4262
Friday 31 July3960
Saturday 1 August4252
Sunday 2 August3547
Monday 3 August3358
Tuesday 4 August3759
Wednesday 5 August3357
Thursday 6 August3856
Friday 7 August4056
Saturday 8 August4247
Sunday 9 August3746
Monday 10 August3759
Tuesday 11 August4055
Wednesday 12 August4359
Thursday 13 August4453
Friday 14 August4053
Saturday 15 August4050
Sunday 16 August3751
Monday 17 August3451
Tuesday 18 August4054
Wednesday 19 August4051
Thursday 20 August4152
Friday 21 August3757
Saturday 22 August3646
Sunday 23 August3646
Monday 24 August3652
Tuesday 25 August4256
Wednesday 26 August4559
Thursday 27 August3654
Friday 28 August4256
Saturday 29 August3251
Sunday 30 August3446
Monday 31 August3557
Tuesday 1 September3555
Wednesday 2 September3560
Thursday 3 September4059
Friday 4 September3658
Saturday 5 September3649
Sunday 6 September3548
Monday 7 September3657
Tuesday 8 September4357
Wednesday 9 September4163
Thursday 10 September4557
Friday 11 September4060
Saturday 12 September3348
Sunday 13 September2149
Monday 14 September3758
Tuesday 15 September4456
Wednesday 16 September4460
Thursday 17 September4059
Friday 18 September4054
Saturday 19 September4651
Sunday 20 September3450

Share of posts by local hour

Show the figures as a table
Share of posts by The Times and The Sunday Times in each local hour, beside the median of its peers.
Local hourThe Times and The Sunday TimesMedian of its peers
00:004.5%1.1%
01:003.6%0.9%
02:002.4%0.3%
03:000.8%0.2%
04:000.1%0.1%
05:000.3%1.4%
06:001.1%2.8%
07:003.7%4.3%
08:004.8%5.2%
09:005.2%5.5%
10:005.1%6%
11:005.3%6.1%
12:005.4%6.2%
13:005.2%6.1%
14:005.3%5.8%
15:005.3%6%
16:005.1%5.7%
17:005.2%6%
18:005.2%5.7%
19:005.4%6%
20:005.2%5.5%
21:005.3%5.5%
22:005.3%4.5%
23:005.2%3.1%

Posts a day by weekday

Show the figures as a table
Posts a day by The Times and The Sunday Times on each local weekday, beside the median of its peers.
WeekdayThe Times and The Sunday TimesMedian of its peers
Monday34.358.6
Tuesday38.860.9
Wednesday38.159.5
Thursday40.261.1
Friday38.559
Saturday38.850
Sunday34.849.4

What it posted

Show the figures as a table
Share of each format among posts by The Times and The Sunday Times, and the median across its peers.
FormatThe Times and The Sunday TimesIts peers, median
Photo92%74%
Video or reel8%8%
Album0%0%
Link0%18%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Times and The Sunday Times, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, The Times and The Sunday Times posted 97% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Times and The Sunday Times's peers are 67 news publishers, digital-native newsrooms and news agencies in Europe with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 67 peers, A to Z.

The peers

Its 67 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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