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The posting benchmark

The i Paper on Facebook, beside its peers

How The i Paper's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in the UK and Ireland with 200k to 2m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United Kingdom

The i Paper: 46 a day

Median in United Kingdom: 40.7 a day

That is 5.4 more a day than the median in United Kingdom.

Place the dots by

Posts a day7th/15Photos and video3rd/15Evening posts14th/15Weekend day11th/15
Engagement per post7th/15Engagement a day5th/15Per 1,000 followers5th/15Comments per post2nd/15Comments a day1st/15

The i Paper, United Kingdom

7thof 15

Rank among its peers, highest first, posts a day

The i Paper posted 46 times a day to Facebook. The median of its 14 peers: 41.4.

Its first gap: evening posts

19 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 14 news publishers in the UK and Ireland with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

The i Paper's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The i Paper beside 14 peers

The i Paper and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day467th of 1541.4
Photos and video99%3rd of 1591%
Evening posts25%14th of 1531%
Weekend day85%11th of 1593%
Engagement per post677th of 1561
Engagement a day33,1675th of 1515,107
Engagement per 1,000 followers0.125th of 150.078
Comments per post2712nd of 1575
Comments a day12,4471st of 153,414

What it would take

What would reaching the median of its peers take?

The i Paper's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

19more posts a week

between 18:00 and midnight, of its 322 a week: 81 now, 100 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • The i Paper
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • The i Paper, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 31%
Show as a table
Posts in each local hour, beside the median of its peers
HourThe i PaperMedian of its peers
00:000.5%0.5%
01:000.4%0.3%
02:000.3%0.1%
03:000.2%0.4%
04:000.1%0.1%
05:000.1%0.4%
06:000.4%2.8%
07:001.1%5.0%
08:003.4%5.4%
09:005.3%5.5%
10:006.6%5.4%
11:007.4%6.1%
12:008.4%6.5%
13:008.1%6.2%
14:008.4%5.6%
15:007.6%6.1%
16:008.8%5.8%
17:008.1%6.4%
18:007.9%5.9%
19:006.6%6.3%
20:004.1%5.8%
21:003.2%5.8%
22:002.1%4.7%
23:000.9%2.9%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Weekend day

    A weekend day: 85% of a weekday's posts; the median of its peers 93%

    8 more posts a weekend: 2 on Saturday and 6 on Sunday
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The i Paper's Facebook posts drew 12,447 comments a day, 3.6 times the median of 14 news publishers in the UK and Ireland with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The i Paper's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The i Paper posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The i Paper
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The i Paper, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe i PaperMedian of its peers
Monday 29 June4542.5
Tuesday 30 June5042.5
Wednesday 1 July4943
Thursday 2 July4645
Friday 3 July5443.5
Saturday 4 July4443.5
Sunday 5 July3743.5
Monday 6 July5450.5
Tuesday 7 July4445
Wednesday 8 July4641
Thursday 9 July4146.5
Friday 10 July5542.5
Saturday 11 July3142
Sunday 12 July4340.5
Monday 13 July5445.5
Tuesday 14 July4843.5
Wednesday 15 July5451.5
Thursday 16 July4645
Friday 17 July4940.5
Saturday 18 July4741
Sunday 19 July3941.5
Monday 20 July6646
Tuesday 21 July5240
Wednesday 22 July4344
Thursday 23 July4844
Friday 24 July5444
Saturday 25 July4040.5
Sunday 26 July3943
Monday 27 July3642
Tuesday 28 July5144.5
Wednesday 29 July4043
Thursday 30 July5044.5
Friday 31 July4746.5
Saturday 1 August5141
Sunday 2 August4138.5
Monday 3 August6143.5
Tuesday 4 August4244
Wednesday 5 August3941
Thursday 6 August3745
Friday 7 August4942
Saturday 8 August2549
Sunday 9 August2441
Monday 10 August6147
Tuesday 11 August4043.5
Wednesday 12 August4748
Thursday 13 August5146.5
Friday 14 August5740.5
Saturday 15 August5641
Sunday 16 August3538.5
Monday 17 August4740
Tuesday 18 August4642.5
Wednesday 19 August4542
Thursday 20 August4447
Friday 21 August5947.5
Saturday 22 August2239.5
Sunday 23 August4636
Monday 24 August5239.5
Tuesday 25 August4946
Wednesday 26 August4348
Thursday 27 August4445
Friday 28 August4544.5
Saturday 29 August5741
Sunday 30 August3837
Monday 31 August5742
Tuesday 1 September5145.5
Wednesday 2 September4743
Thursday 3 September4946
Friday 4 September5040.5
Saturday 5 September4442.5
Sunday 6 September6236
Monday 7 September6442.5
Tuesday 8 September5647.5
Wednesday 9 September3545
Thursday 10 September5345.5
Friday 11 September5146.5
Saturday 12 September5442.5
Sunday 13 September3844
Monday 14 September3650.5
Tuesday 15 September3945
Wednesday 16 September4244.5
Thursday 17 September3649
Friday 18 September3751
Saturday 19 September4147
Sunday 20 September2539.5

Share of posts by local hour

Show the figures as a table
Share of posts by The i Paper in each local hour, beside the median of its peers.
Local hourThe i PaperMedian of its peers
00:000.5%0.5%
01:000.4%0.3%
02:000.3%0.1%
03:000.2%0.4%
04:000.1%0.1%
05:000.1%0.4%
06:000.4%2.8%
07:001.1%5%
08:003.4%5.4%
09:005.3%5.5%
10:006.6%5.4%
11:007.4%6.1%
12:008.4%6.5%
13:008.1%6.2%
14:008.4%5.6%
15:007.6%6.1%
16:008.8%5.8%
17:008.1%6.4%
18:007.9%5.9%
19:006.6%6.3%
20:004.1%5.8%
21:003.2%5.8%
22:002.1%4.7%
23:000.9%2.9%

Posts a day by weekday

Show the figures as a table
Posts a day by The i Paper on each local weekday, beside the median of its peers.
WeekdayThe i PaperMedian of its peers
Monday52.542
Tuesday47.343
Wednesday44.342.9
Thursday45.344.1
Friday50.741.8
Saturday42.941.1
Sunday38.838.5

What it posted

Show the figures as a table
Share of each format among posts by The i Paper, and the median across its peers.
FormatThe i PaperIts peers, median
Photo92%81%
Video or reel7%8%
Album0%4%
Link1%0%
Text only0%6%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The i Paper, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, The i Paper posted 85% of a weekday's posts. The median of its peers: 93%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The i Paper's peers are 14 news publishers in the UK and Ireland with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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