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The posting benchmark

Irish Examiner on Facebook, beside its peers

How Irish Examiner's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in the UK and Ireland with 100k to 1m followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Ireland

Irish Examiner: 42.3 a day

Median in Ireland: 9.5 a day

That is 32.8 more a day than the median in Ireland.

Place the dots by

Posts a day6th/16Photos and video15th/16Evening posts8th/16Weekend day5th/16
Engagement per post13th/16Engagement a day11th/16Per 1,000 followers15th/16Comments per post11th/16Comments a day11th/16

Irish Examiner, Ireland

6thof 16

Rank among its peers, highest first, posts a day

Irish Examiner posted 42.3 times a day to Facebook. The median of its 15 peers: 39.7.

Its first gap: photos and video

196 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 15 news publishers in the UK and Ireland with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Irish Examiner's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Irish Examiner beside 15 peers

Irish Examiner and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day42.36th of 1639.7
Photos and video16%15th of 1682%
Evening posts29%8th of 1628%
Weekend day94%5th of 1685%
Engagement per post1013th of 1650
Engagement a day3,57711th of 1612,010
Engagement per 1,000 followers0.02615th of 160.082
Comments per post1911th of 1653
Comments a day79411th of 162,502

What it would take

What would reaching the median of its peers take?

Irish Examiner's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

196more posts a week

as photos or video, of its 296 a week: 47 now, 243 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 296 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Irish Examiner's posts drew 794 comments a day. The median of its peers: 2,502.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Irish Examiner's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Irish Examiner posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Irish Examiner
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Irish Examiner, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIrish ExaminerMedian of its peers
Monday 29 June4143
Tuesday 30 June4238
Wednesday 1 July4042
Thursday 2 July4044
Friday 3 July4740
Saturday 4 July4835
Sunday 5 July4631
Monday 6 July4641
Tuesday 7 July3742
Wednesday 8 July3941
Thursday 9 July4641
Friday 10 July4243
Saturday 11 July4131
Sunday 12 July4433
Monday 13 July4542
Tuesday 14 July4138
Wednesday 15 July4740
Thursday 16 July4541
Friday 17 July3937
Saturday 18 July2832
Sunday 19 July3330
Monday 20 July4740
Tuesday 21 July3938
Wednesday 22 July4838
Thursday 23 July4441
Friday 24 July3943
Saturday 25 July4234
Sunday 26 July4534
Monday 27 July4137
Tuesday 28 July4443
Wednesday 29 July4438
Thursday 30 July4445
Friday 31 July4545
Saturday 1 August3938
Sunday 2 August3930
Monday 3 August4738
Tuesday 4 August4542
Wednesday 5 August4438
Thursday 6 August4738
Friday 7 August4340
Saturday 8 August3832
Sunday 9 August4229
Monday 10 August4935
Tuesday 11 August4440
Wednesday 12 August4145
Thursday 13 August4643
Friday 14 August3941
Saturday 15 August4235
Sunday 16 August4032
Monday 17 August3641
Tuesday 18 August3744
Wednesday 19 August4143
Thursday 20 August4244
Friday 21 August4742
Saturday 22 August3334
Sunday 23 August3629
Monday 24 August3939
Tuesday 25 August4243
Wednesday 26 August4742
Thursday 27 August4344
Friday 28 August4739
Saturday 29 August3935
Sunday 30 August4031
Monday 31 August4340
Tuesday 1 September4543
Wednesday 2 September3545
Thursday 3 September4646
Friday 4 September3441
Saturday 5 September4435
Sunday 6 September3633
Monday 7 September3840
Tuesday 8 September4745
Wednesday 9 September4439
Thursday 10 September4442
Friday 11 September4645
Saturday 12 September4138
Sunday 13 September4632
Monday 14 September4938
Tuesday 15 September4442
Wednesday 16 September4542
Thursday 17 September5037
Friday 18 September3840
Saturday 19 September4134
Sunday 20 September4129

Share of posts by local hour

Show the figures as a table
Share of posts by Irish Examiner in each local hour, beside the median of its peers.
Local hourIrish ExaminerMedian of its peers
00:002.1%0.4%
01:002.3%0.2%
02:002.3%0.1%
03:002.3%0.2%
04:002.2%0.1%
05:003.3%0.1%
06:002.8%2.2%
07:004.3%5.3%
08:004.6%5.8%
09:004.9%5.6%
10:005.2%6.4%
11:004.9%6.7%
12:004.8%6.7%
13:005.2%6.8%
14:005%5.8%
15:005.3%6.3%
16:004.7%6.3%
17:005.2%6.6%
18:005%6.2%
19:005.2%6.3%
20:005.2%5.3%
21:004.5%4.5%
22:004.3%3.9%
23:004.4%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Irish Examiner on each local weekday, beside the median of its peers.
WeekdayIrish ExaminerMedian of its peers
Monday4340.5
Tuesday42.340.9
Wednesday43.142.1
Thursday44.842.5
Friday41.941.2
Saturday4035.4
Sunday40.832.5

What it posted

Show the figures as a table
Share of each format among posts by Irish Examiner, and the median across its peers.
FormatIrish ExaminerIts peers, median
Photo7%83%
Video or reel5%7%
Album4%2%
Link84%5%
Text only1%5%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Irish Examiner, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Irish Examiner posted 94% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Irish Examiner's peers are 15 news publishers in the UK and Ireland with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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