Skip to content

The posting benchmark

The Irish Times on Facebook, beside its peers

How The Irish Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 16 peers: news publishers in the UK and Ireland with 300k to 3m followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Ireland

The Irish Times: 38.7 a day

Median in Ireland: 9.5 a day

That is 29.2 more a day than the median in Ireland.

Place the dots by

Posts a day13th/17Photos and video14th/17Evening posts11th/17Weekend day14th/17
Engagement per post12th/17Engagement a day11th/17Per 1,000 followers12th/17Comments per post11th/17Comments a day13th/17

The Irish Times, Ireland

13thof 17

Rank among its peers, highest first, posts a day

The Irish Times posted 38.7 times a day to Facebook, 26% less than the median of 16 news publishers in the UK and Ireland with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: photos and video

81 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

The Irish Times's 16 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Irish Times beside 16 peers

The Irish Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day38.713th of 1752.2
Photos and video63%14th of 1793%
Evening posts29%11th of 1731%
Weekend day84%14th of 1793%
Engagement per post5212th of 1771
Engagement a day13,42611th of 1723,671
Engagement per 1,000 followers0.06312th of 170.084
Comments per post6511th of 17104
Comments a day2,50213th of 175,662

What it would take

What would reaching the median of its peers take?

The Irish Times's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

81more posts a week

as photos or video, of its 271 a week: 172 now, 253 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 271 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    38.7 now; the median of its peers 52.2

    13.5 more a day, 95 a week

  • Evening posts

    18:00 to midnight: 29% of its posts; the median of its peers 31%

    7 more of its 271 posts a week between 18:00 and midnight: 79 now, 86 at the median

  • Weekend day

    A weekend day: 84% of a weekday's posts; the median of its peers 93%

    9 more posts a weekend: 3 on Saturday and 6 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Irish Times's Facebook posts drew 2,502 comments a day, 56% less than the median of 16 news publishers in the UK and Ireland with 300k to 3m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Irish Times's.

Type its name, then choose it.

Or one of its peers

Day by day

How The Irish Times posted, beside its peers

Its own posts beside its 16 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Irish Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Irish Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Irish TimesMedian of its peers
Monday 29 June4450.5
Tuesday 30 June3854.5
Wednesday 1 July4051
Thursday 2 July4452
Friday 3 July4056
Saturday 4 July3550
Sunday 5 July3148
Monday 6 July4157.5
Tuesday 7 July3854
Wednesday 8 July4153.5
Thursday 9 July4251.5
Friday 10 July4356
Saturday 11 July3952
Sunday 12 July3654
Monday 13 July4256
Tuesday 14 July4254
Wednesday 15 July4257
Thursday 16 July4552.5
Friday 17 July4256.5
Saturday 18 July3649.5
Sunday 19 July3447.5
Monday 20 July4063.5
Tuesday 21 July3958.5
Wednesday 22 July4054.5
Thursday 23 July4451.5
Friday 24 July4460.5
Saturday 25 July3547.5
Sunday 26 July3451
Monday 27 July3554
Tuesday 28 July4256
Wednesday 29 July3753
Thursday 30 July4054
Friday 31 July4050
Saturday 1 August3853.5
Sunday 2 August3048
Monday 3 August4056.5
Tuesday 4 August3950
Wednesday 5 August3854.5
Thursday 6 August4352
Friday 7 August4054.5
Saturday 8 August3258.5
Sunday 9 August3149.5
Monday 10 August3556
Tuesday 11 August3949
Wednesday 12 August4356
Thursday 13 August4755.5
Friday 14 August4157.5
Saturday 15 August3651.5
Sunday 16 August3641.5
Monday 17 August3952.5
Tuesday 18 August3749
Wednesday 19 August3752
Thursday 20 August4352.5
Friday 21 August4263
Saturday 22 August3749.5
Sunday 23 August3049
Monday 24 August4055
Tuesday 25 August4456.5
Wednesday 26 August4155.5
Thursday 27 August4250.5
Friday 28 August4051.5
Saturday 29 August3256
Sunday 30 August3349
Monday 31 August4056
Tuesday 1 September4354
Wednesday 2 September4058.5
Thursday 3 September4556.5
Friday 4 September4156.5
Saturday 5 September3550
Sunday 6 September3357
Monday 7 September3862
Tuesday 8 September4062.5
Wednesday 9 September3854.5
Thursday 10 September4158
Friday 11 September3956.5
Saturday 12 September3859
Sunday 13 September3252
Monday 14 September3858
Tuesday 15 September4457.5
Wednesday 16 September4156
Thursday 17 September3657
Friday 18 September4061.5
Saturday 19 September3250
Sunday 20 September3050.5

Share of posts by local hour

Show the figures as a table
Share of posts by The Irish Times in each local hour, beside the median of its peers.
Local hourThe Irish TimesMedian of its peers
00:001.2%0.5%
01:002.4%0.2%
02:001.7%0.1%
03:002%0.2%
04:001%0.1%
05:002.7%0.2%
06:002.5%2.9%
07:005.2%4.9%
08:004%5.7%
09:005.5%5.5%
10:005.2%5.6%
11:004.6%6%
12:006.8%6.5%
13:005.9%6.3%
14:005%5.7%
15:005.9%5.8%
16:003.6%5.9%
17:005.7%6.4%
18:005%6.1%
19:006.1%6.4%
20:005%6.2%
21:005.8%5.6%
22:003%4.9%
23:004.2%2.3%

Posts a day by weekday

Show the figures as a table
Posts a day by The Irish Times on each local weekday, beside the median of its peers.
WeekdayThe Irish TimesMedian of its peers
Monday39.155.5
Tuesday40.853.8
Wednesday39.853
Thursday42.552
Friday41.255.7
Saturday35.448.9
Sunday32.547.6

What it posted

Show the figures as a table
Share of each format among posts by The Irish Times, and the median across its peers.
FormatThe Irish TimesIts peers, median
Photo56%81%
Video or reel6%8%
Album2%5%
Link31%0%
Text only6%6%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Irish Times, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, The Irish Times posted 84% of a weekday's posts. The median of its peers: 93%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Irish Times's peers are 16 news publishers in the UK and Ireland with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 16 peers, A to Z.

The peers

Its 16 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us