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The posting benchmark

Irish Independent on Facebook, beside its peers

How Irish Independent's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 88 peers: news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Ireland

Irish Independent: 25.6 a day

Median in Ireland: 9.5 a day

That is 16.1 more a day than the median in Ireland.

Place the dots by

Posts a day74th/89Photos and video50th/89Evening posts45th/89Weekend day34th/89
Engagement per post36th/89Engagement a day42nd/89Per 1,000 followers44th/89Comments per post36th/89Comments a day52nd/89

Irish Independent, Ireland

74thof 89

Rank among its peers, highest first, posts a day

Irish Independent posted 25.6 times a day to Facebook, 44% less than the median of 88 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

20.5 more posts a day would reach its peers' median. What it would take

See all nine measures

Irish Independent's 88 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Irish Independent beside 88 peers

Irish Independent and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day25.674th of 8946.1
Photos and video50%50th of 8967%
Evening posts28%45th of 8929%
Weekend day90%34th of 8985%
Engagement per post8336th of 8961
Engagement a day16,78842nd of 8914,075
Engagement per 1,000 followers0.08644th of 890.084
Comments per post10036th of 8977
Comments a day2,56052nd of 893,405

What it would take

What would reaching the median of its peers take?

20.5more posts a day

144 a week, to reach the median of its peers: 46.1 a day, against 25.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    50% of its posts; the median of its peers 67%

    31 more of its 179 posts a week as photos or video: 89 now, 120 at the median

  • Evening posts

    18:00 to midnight: 28% of its posts; the median of its peers 29%

    1 more of its 179 posts a week between 18:00 and midnight: 51 now, 52 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Irish Independent's posts drew 2,560 comments a day. The median of its peers: 3,405.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Irish Independent's.

Type its name, then choose it.

Or one of its peers

Day by day

How Irish Independent posted, beside its peers

Its own posts beside its 88 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Irish Independent
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Irish Independent, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIrish IndependentMedian of its peers
Monday 29 June2750
Tuesday 30 June2151
Wednesday 1 July2652.5
Thursday 2 July2149
Friday 3 July2651.5
Saturday 4 July2244.5
Sunday 5 July2240.5
Monday 6 July2549.5
Tuesday 7 July2952
Wednesday 8 July2547
Thursday 9 July2351
Friday 10 July2351.5
Saturday 11 July2543
Sunday 12 July2341
Monday 13 July2652.5
Tuesday 14 July2951
Wednesday 15 July2651
Thursday 16 July2549.5
Friday 17 July2749
Saturday 18 July2544
Sunday 19 July2844
Monday 20 July3150
Tuesday 21 July2649
Wednesday 22 July2749
Thursday 23 July2649
Friday 24 July2747.5
Saturday 25 July2240.5
Sunday 26 July2439
Monday 27 July2345.5
Tuesday 28 July2648.5
Wednesday 29 July2846.5
Thursday 30 July2950.5
Friday 31 July2549
Saturday 1 August2143
Sunday 2 August2041
Monday 3 August2147
Tuesday 4 August2448.5
Wednesday 5 August2847.5
Thursday 6 August2546.5
Friday 7 August2149
Saturday 8 August2441
Sunday 9 August2440.5
Monday 10 August2846.5
Tuesday 11 August2845.5
Wednesday 12 August2748.5
Thursday 13 August2948.5
Friday 14 August2648
Saturday 15 August2442.5
Sunday 16 August2241.5
Monday 17 August2745
Tuesday 18 August2544
Wednesday 19 August2445
Thursday 20 August2546.5
Friday 21 August2545
Saturday 22 August2240
Sunday 23 August2140
Monday 24 August2346
Tuesday 25 August2848
Wednesday 26 August3047
Thursday 27 August2946.5
Friday 28 August3248
Saturday 29 August2542.5
Sunday 30 August2239.5
Monday 31 August2548
Tuesday 1 September2547
Wednesday 2 September2948
Thursday 3 September2549
Friday 4 September2848
Saturday 5 September2843.5
Sunday 6 September2142.5
Monday 7 September2650
Tuesday 8 September3048
Wednesday 9 September3052.5
Thursday 10 September2847
Friday 11 September3051
Saturday 12 September2643
Sunday 13 September2842
Monday 14 September2851.5
Tuesday 15 September2946
Wednesday 16 September2652
Thursday 17 September2750.5
Friday 18 September3148.5
Saturday 19 September2141
Sunday 20 September2239.5

Share of posts by local hour

Show the figures as a table
Share of posts by Irish Independent in each local hour, beside the median of its peers.
Local hourIrish IndependentMedian of its peers
00:003.3%1%
01:003.6%0.9%
02:003.2%0.3%
03:002.7%0.5%
04:000.4%0.1%
05:000.4%1.3%
06:003.2%2.8%
07:003.8%4.3%
08:004.8%5.3%
09:004.1%5.7%
10:004.6%6%
11:004.6%6.1%
12:004.9%6.2%
13:007%6.1%
14:005%5.8%
15:006.1%6%
16:005.3%5.9%
17:004.6%5.9%
18:004.5%5.8%
19:006.3%5.9%
20:003.8%5.5%
21:005.2%5.4%
22:004.6%4.4%
23:004%2.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Irish Independent on each local weekday, beside the median of its peers.
WeekdayIrish IndependentMedian of its peers
Monday25.648
Tuesday26.948.2
Wednesday26.848.4
Thursday25.848.7
Friday26.849.2
Saturday24.142.1
Sunday23.340.8

What it posted

Show the figures as a table
Share of each format among posts by Irish Independent, and the median across its peers.
FormatIrish IndependentIts peers, median
Photo39%59%
Video or reel10%7%
Album1%0%
Link38%34%
Text only12%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Irish Independent, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Irish Independent posted 90% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Irish Independent's peers are 88 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 88 peers, A to Z.

The peers

Its 88 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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