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The posting benchmark

Bloomberg (Bloomberg News / Businessweek) on Facebook, beside its peers

How Bloomberg (Bloomberg News / Businessweek)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: news publishers, digital-native newsrooms and news agencies in North America with 2m to 20m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United States

Bloomberg (Bloomberg News / Businessweek): 43.5 a day

Median in United States: at least 26.6 a day

That is 16.9 more a day than the median in United States.

Place the dots by

Posts a day8th/12Photos and video3rd/12Evening postsWeekend day
Engagement per post8th/12Engagement a day10th/12Per 1,000 followers8th/12Comments per post10th/12Comments a day10th/12

Bloomberg (Bloomberg News / Businessweek), United States

8thof 12

Rank among its peers, highest first, posts a day

Bloomberg (Bloomberg News / Businessweek) posted 43.5 times a day to Facebook. The median of its 11 peers: 46.2.

Its first gap: posts a day

2.7 more posts a day would reach its peers' median. What it would take

Peers: 11 news publishers, digital-native newsrooms and news agencies in North America with 2m to 20m followers, 12 weeks to 20 September 2026.

See all nine measures

Bloomberg (Bloomberg News / Businessweek)'s 11 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Bloomberg (Bloomberg News / Businessweek) beside 11 peers

Bloomberg (Bloomberg News / Businessweek) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day43.58th of 1246.2
Photos and video58%3rd of 1237.0%
Evening posts25%No rankToo few peers
Weekend day55%No rankToo few peers
Engagement per post558th of 1291
Engagement a day14,72110th of 1234,062
Engagement per 1,000 followers0.0118th of 120.013
Comments per post4510th of 12116
Comments a day1,96610th of 124,662

What it would take

What would reaching the median of its peers take?

2.7more posts a day

19 a week, to reach the median of its peers: 46.2 a day, against 43.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • Too few of its peers have a figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Bloomberg (Bloomberg News / Businessweek)'s Facebook posts drew 1,966 comments a day, 58% less than the median of 11 news publishers, digital-native newsrooms and news agencies in North America with 2m to 20m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Bloomberg (Bloomberg News / Businessweek)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Bloomberg (Bloomberg News / Businessweek) posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Bloomberg (Bloomberg News / Businessweek)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Bloomberg (Bloomberg News / Businessweek), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBloomberg (Bloomberg News / Businessweek)Median of its peers
Monday 29 June6149
Tuesday 30 June6451
Wednesday 1 July5151
Thursday 2 July4857
Friday 3 July4745
Saturday 4 July2832
Sunday 5 July2534
Monday 6 July4658
Tuesday 7 July5168
Wednesday 8 July4855
Thursday 9 July6057
Friday 10 July5456
Saturday 11 July2748
Sunday 12 July2838
Monday 13 July4249
Tuesday 14 July5161
Wednesday 15 July5156
Thursday 16 July6260
Friday 17 July5958
Saturday 18 July3249
Sunday 19 July2437
Monday 20 July4748
Tuesday 21 July5149
Wednesday 22 July5155
Thursday 23 July5055
Friday 24 July6459
Saturday 25 July3946
Sunday 26 July3136
Monday 27 July5559
Tuesday 28 July5451
Wednesday 29 July5158
Thursday 30 July5856
Friday 31 July6355
Saturday 1 August2835
Sunday 2 August2432
Monday 3 August4649
Tuesday 4 August4947
Wednesday 5 August4360
Thursday 6 August4053
Friday 7 August5452
Saturday 8 August2438
Sunday 9 August1931
Monday 10 August4141
Tuesday 11 August4851
Wednesday 12 August5056
Thursday 13 August5051
Friday 14 August5747
Saturday 15 August2734
Sunday 16 August2130
Monday 17 August4141
Tuesday 18 August4350
Wednesday 19 August4352
Thursday 20 August5251
Friday 21 August5149
Saturday 22 August3435
Sunday 23 August3128
Monday 24 August4436
Tuesday 25 August4947
Wednesday 26 August5358
Thursday 27 August4358
Friday 28 August5251
Saturday 29 August3042
Sunday 30 August1930
Monday 31 August3750
Tuesday 1 September4955
Wednesday 2 September4757
Thursday 3 September4658
Friday 4 September5954
Saturday 5 September3543
Sunday 6 September3338
Monday 7 September4038
Tuesday 8 September4651
Wednesday 9 September4758
Thursday 10 September3852
Friday 11 September4655
Saturday 12 September2441
Sunday 13 September2136
Monday 14 September5454
Tuesday 15 September5458
Wednesday 16 September5054
Thursday 17 September5457
Friday 18 September5256
Saturday 19 September2237
Sunday 20 September2531

Share of posts by local hour

Show the figures as a table
Share of posts by Bloomberg (Bloomberg News / Businessweek) in each local hour, beside the median of its peers.
Local hourBloomberg (Bloomberg News / Businessweek)
00:003.2%
01:003.3%
02:002.6%
03:003.1%
04:004.5%
05:004.5%
06:004.5%
07:004.3%
08:004.1%
09:004.6%
10:004.5%
11:005%
12:004.9%
13:004.4%
14:003.8%
15:004.1%
16:004.4%
17:005%
18:004.2%
19:004.2%
20:004.7%
21:003.9%
22:004.1%
23:004.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Bloomberg (Bloomberg News / Businessweek) on each local weekday, beside the median of its peers.
WeekdayBloomberg (Bloomberg News / Businessweek)
Monday47.8
Tuesday51.1
Wednesday49.3
Thursday49.2
Friday52.5
Saturday27.3
Sunday27.8

What it posted

Show the figures as a table
Share of each format among posts by Bloomberg (Bloomberg News / Businessweek), and the median across its peers.
FormatBloomberg (Bloomberg News / Businessweek)Its peers, median
Photo42%31%
Video or reel16%7%
Album0%0%
Link42%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Bloomberg (Bloomberg News / Businessweek), 18:00 to midnight: 25%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Bloomberg (Bloomberg News / Businessweek)'s peers are 11 news publishers, digital-native newsrooms and news agencies in North America with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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