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The posting benchmark

Reuters on Facebook, beside its peers

How Reuters's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers and digital-native newsrooms in the Americas with 3m to 30m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Over 10m

Within United States

Reuters: 141 a day

Median in United States: at least 26.6 a day

That is 114 more a day than the median in United States.

Place the dots by

Posts a day11th/26Photos and video3rd/26Evening postsWeekend day
Engagement per post5th/26Engagement a day6th/26Per 1,000 followers5th/26Comments per post10th/26Comments a day6th/26

Reuters, United States

11thof 26

Rank among its peers, highest first, posts a day

Reuters posted 141 times a day to Facebook. The median of its 25 peers: 103.

The comments its posts draw

20,676 comments a day, 2.1 times the median of its peers. What it would take

Peers: 25 news publishers and digital-native newsrooms in the Americas with 3m to 30m followers, 12 weeks to 20 September 2026.

See all nine measures

Reuters's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Reuters beside 25 peers

Reuters and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day14111th of 26103
Photos and video96%3rd of 2638%
Evening postsNot countedNo rank29%
Weekend dayNot countedNo rank73%
Engagement per post1585th of 2667
Engagement a day173,5306th of 2662,522
Engagement per 1,000 followers0.0145th of 260.011
Comments per post14610th of 26130
Comments a day20,6766th of 269,746

The comments

The comments its posts draw

20,676comments a day

on its Facebook posts, 2.1 times the median of its peers (9,746)

Spread evenly over 24 hours, that is 862 an hour, about 14 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Reuters beside its 25 peers

  • Reuters: 20,676 a day
  • Median of its peers: 9,746
  • 90th percentile of its peers: 30,435
  • Middle half of its peers: 4,555 to 19,244
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Reuters's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Reuters posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Reuters
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Reuters, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayReutersMedian of its peers
Monday 29 June171128
Tuesday 30 June173107
Wednesday 1 July159102
Thursday 2 July168112
Friday 3 July15999
Saturday 4 July13588
Sunday 5 July11288
Monday 6 July167104
Tuesday 7 July17292
Wednesday 8 July179103
Thursday 9 July18590
Friday 10 July17795
Saturday 11 July12570
Sunday 12 July11166
Monday 13 July17184
Tuesday 14 July18998
Wednesday 15 July179111
Thursday 16 July177105
Friday 17 July170105
Saturday 18 July13286
Sunday 19 July12476
Monday 20 July16998
Tuesday 21 July16196
Wednesday 22 July181115
Thursday 23 July164107
Friday 24 July156105
Saturday 25 July11882
Sunday 26 July12375
Monday 27 July15097
Tuesday 28 July163105
Wednesday 29 July149148
Thursday 30 July170149
Friday 31 July160135
Saturday 1 August11283
Sunday 2 August10975
Monday 3 August151134
Tuesday 4 August153141
Wednesday 5 August151131
Thursday 6 August142139
Friday 7 August148130
Saturday 8 August11174
Sunday 9 August9168
Monday 10 August153107
Tuesday 11 August155103
Wednesday 12 August15891
Thursday 13 August145107
Friday 14 August137108
Saturday 15 August9778
Sunday 16 August10373
Monday 17 August136100
Tuesday 18 August115103
Wednesday 19 August13090
Thursday 20 August12791
Friday 21 August11887
Saturday 22 August10074
Sunday 23 August9671
Monday 24 August12988
Tuesday 25 August13196
Wednesday 26 August153104
Thursday 27 August14689
Friday 28 August15291
Saturday 29 August10581
Sunday 30 August10375
Monday 31 August134101
Tuesday 1 September152102
Wednesday 2 September156118
Thursday 3 September151124
Friday 4 September130125
Saturday 5 September103105
Sunday 6 September10380
Monday 7 September14087
Tuesday 8 September131101
Wednesday 9 September147114
Thursday 10 September15099
Friday 11 September147117
Saturday 12 September11094
Sunday 13 September10373
Monday 14 September155107
Tuesday 15 September156102
Wednesday 16 September149112
Thursday 17 September153115
Friday 18 September137109
Saturday 19 September10780
Sunday 20 September10169

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Reuters, and the median across its peers.
FormatReutersIts peers, median
Photo67%31%
Video or reel29%6%
Album0%1%
Link4%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 29%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Reuters's peers are 25 news publishers and digital-native newsrooms in the Americas with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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