The posting benchmark
The Associated Press on Facebook, beside its peers
How The Associated Press's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: news publishers and digital-native newsrooms in the United States with 500k to 5m followers.
- Country
- United States
- Sub-region
- North America
- Region
- Americas
- Kind
- Publisher, digital-native or agency
- Followers
- 1m to 10m
Within United States
The Associated Press: 39.9 a day
Median in United States: at least 26.6 a day
That is 13.3 more a day than the median in United States.
Place the dots by
The Associated Press, United States
8thof 25
Rank among its peers, highest first, posts a day
The Associated Press posted 39.9 times a day to Facebook. The median of its 24 peers: 33.6.
Its first gap: photos and video
166 more of its posts a week as photos or video would reach its peers' median. What it would take
Peers: 24 news publishers and digital-native newsrooms in the United States with 500k to 5m followers, 12 weeks to 20 September 2026.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
The Associated Press beside 24 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 39.9 | 8th of 25 | 33.6 |
| Photos and video | 26% | 20th of 25 | 85% |
| Evening posts | Not counted | No rank | Too few peers |
| Weekend day | Not counted | No rank | Too few peers |
| Engagement per post | 181 | 7th of 25 | 63 |
| Engagement a day | 43,113 | 3rd of 25 | 15,461 |
| Engagement per 1,000 followers | 0.084 | 13th of 25 | 0.082 |
| Comments per post | 116 | 13th of 25 | 113 |
| Comments a day | 4,650 | 6th of 25 | 3,501 |
What it would take
What would reaching the median of its peers take?
The Associated Press's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.
166more posts a week
as photos or video, of its 279 a week: 71 now, 237 at the median of its peers
Arithmetic on the figures above, rounded up. It isn't a forecast.
Its 279 posts a week: photos and video now, and at the median of its peers
- Photos and video now
- The rest of the way to the median
- Its other posts
The other measures, in posts
- At or above the median of its peers on posts a day.
- No local-time figure for evening posts and a weekend day.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
Comments
The comments that come with them
The Associated Press's Facebook posts drew 4,650 comments a day, 33% more than the median of 24 news publishers and digital-native newsrooms in the United States with 500k to 5m followers, 29 June to 20 September 2026.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Associated Press's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How The Associated Press posted, beside its peers
Posts each day
- The Associated Press
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | The Associated Press | Median of its peers |
|---|---|---|
| Monday 29 June | 40 | 32.5 |
| Tuesday 30 June | 42 | 36 |
| Wednesday 1 July | 41 | 38.5 |
| Thursday 2 July | 40 | 35.5 |
| Friday 3 July | 36 | 31.5 |
| Saturday 4 July | 32 | 26.5 |
| Sunday 5 July | 34 | 25 |
| Monday 6 July | 45 | 33 |
| Tuesday 7 July | 51 | 38 |
| Wednesday 8 July | 45 | 39.5 |
| Thursday 9 July | 40 | 40 |
| Friday 10 July | 42 | 39 |
| Saturday 11 July | 30 | 25 |
| Sunday 12 July | 34 | 23 |
| Monday 13 July | 40 | 31.5 |
| Tuesday 14 July | 48 | 36.5 |
| Wednesday 15 July | 51 | 41 |
| Thursday 16 July | 44 | 39 |
| Friday 17 July | 46 | 38.5 |
| Saturday 18 July | 32 | 27 |
| Sunday 19 July | 31 | 24.5 |
| Monday 20 July | 44 | 33 |
| Tuesday 21 July | 35 | 35.5 |
| Wednesday 22 July | 39 | 40 |
| Thursday 23 July | 35 | 38 |
| Friday 24 July | 50 | 36.5 |
| Saturday 25 July | 31 | 23.5 |
| Sunday 26 July | 36 | 24.5 |
| Monday 27 July | 45 | 35.5 |
| Tuesday 28 July | 47 | 37.5 |
| Wednesday 29 July | 45 | 37.5 |
| Thursday 30 July | 49 | 37.5 |
| Friday 31 July | 46 | 38 |
| Saturday 1 August | 27 | 25.5 |
| Sunday 2 August | 32 | 19.5 |
| Monday 3 August | 33 | 31.5 |
| Tuesday 4 August | 46 | 36.5 |
| Wednesday 5 August | 49 | 37.5 |
| Thursday 6 August | 39 | 38.5 |
| Friday 7 August | 37 | 36.5 |
| Saturday 8 August | 25 | 26.5 |
| Sunday 9 August | 24 | 20 |
| Monday 10 August | 35 | 34 |
| Tuesday 11 August | 40 | 37 |
| Wednesday 12 August | 47 | 40.5 |
| Thursday 13 August | 44 | 39 |
| Friday 14 August | 40 | 36 |
| Saturday 15 August | 28 | 31 |
| Sunday 16 August | 29 | 24 |
| Monday 17 August | 41 | 34 |
| Tuesday 18 August | 46 | 39.5 |
| Wednesday 19 August | 52 | 41 |
| Thursday 20 August | 42 | 42 |
| Friday 21 August | 49 | 39 |
| Saturday 22 August | 33 | 27.5 |
| Sunday 23 August | 24 | 20.5 |
| Monday 24 August | 36 | 34.5 |
| Tuesday 25 August | 41 | 37.5 |
| Wednesday 26 August | 51 | 42.5 |
| Thursday 27 August | 36 | 40.5 |
| Friday 28 August | 43 | 36 |
| Saturday 29 August | 31 | 29.5 |
| Sunday 30 August | 29 | 22 |
| Monday 31 August | 35 | 38 |
| Tuesday 1 September | 55 | 40 |
| Wednesday 2 September | 48 | 45.5 |
| Thursday 3 September | 47 | 41 |
| Friday 4 September | 49 | 42 |
| Saturday 5 September | 41 | 30.5 |
| Sunday 6 September | 28 | 23 |
| Monday 7 September | 35 | 28 |
| Tuesday 8 September | 55 | 35.5 |
| Wednesday 9 September | 41 | 39.5 |
| Thursday 10 September | 47 | 41 |
| Friday 11 September | 40 | 42 |
| Saturday 12 September | 24 | 30 |
| Sunday 13 September | 28 | 32 |
| Monday 14 September | 46 | 34 |
| Tuesday 15 September | 58 | 41 |
| Wednesday 16 September | 53 | 38 |
| Thursday 17 September | 48 | 39 |
| Friday 18 September | 38 | 38 |
| Saturday 19 September | 29 | 27.5 |
| Sunday 20 September | 33 | 22 |
Its local time zone is unknown, so its hours and weekdays aren't shown.
What it posted
Show the figures as a table
| Format | The Associated Press | Its peers, median |
|---|---|---|
| Photo | 1% | 80% |
| Video or reel | 24% | 7% |
| Album | 0% | 1% |
| Link | 74% | 13% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
We can't place The Associated Press's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.
Who is it compared with?Where each of its peers is based, and every one of them by name.
The Associated Press's peers are 24 news publishers and digital-native newsrooms in the United States with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.
The peers
Its 24 peers, A to Z
- AL.comUnited States
- Boston.comUnited States
- Chicago TribuneUnited States
- ChronUnited States
- cleveland.com / The Plain DealerUnited States
- Detroit Free PressUnited States
- Investor's Business DailyUnited States
- MarketWatchUnited States
- MLiveUnited States
- MySAUnited States
- New York Daily NewsUnited States
- NewsdayUnited States
- NJ.comUnited States
- PennLiveUnited States
- Raw StoryUnited States
- SFGATEUnited States
- SlateUnited States
- syracuse.com / The Post-StandardUnited States
- The Arizona Republic / azcentralUnited States
- The Atlanta Journal-ConstitutionUnited States
- The Boston GlobeUnited States
- The Dallas Morning NewsUnited States
- The HillUnited States
- The Oregonian / OregonLiveUnited States
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