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The posting benchmark

The Epoch Times on Facebook, beside its peers

How The Epoch Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United States

The Epoch Times: 38.5 a day

Median in United States: at least 26.6 a day

That is 11.9 more a day than the median in United States.

Place the dots by

Posts a day25th/26Photos and video12th/26Evening posts4th/13Weekend day12th/13
Engagement per post11th/26Engagement a day20th/26Per 1,000 followers15th/26Comments per post15th/26Comments a day21st/26

The Epoch Times, United States

25thof 26

Rank among its peers, highest first, posts a day

The Epoch Times posted 38.5 times a day to Facebook, 67% less than the median of 25 news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: posts a day

79.5 more posts a day would reach its peers' median. What it would take

See all nine measures

The Epoch Times's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Epoch Times beside 25 peers

The Epoch Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day38.525th of 26118
Photos and video48%12th of 2638%
Evening posts30%4th of 1328%
Weekend day62%12th of 1377%
Engagement per post9111th of 2667
Engagement a day21,57320th of 2663,610
Engagement per 1,000 followers0.01115th of 260.011
Comments per post10515th of 26131
Comments a day4,03021st of 2612,582

What it would take

What would reaching the median of its peers take?

79.5more posts a day

557 a week, to reach the median of its peers: 118 a day, against 38.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 62% of a weekday's posts; the median of its peers 77%

    13 more posts a weekend: 4 on Saturday and 9 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Epoch Times's Facebook posts drew 4,030 comments a day, 68% less than the median of 25 news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Epoch Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Epoch Times posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Epoch Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Epoch Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Epoch TimesMedian of its peers
Monday 29 June47141
Tuesday 30 June43147
Wednesday 1 July30145
Thursday 2 July44138
Friday 3 July45141
Saturday 4 July30109
Sunday 5 July27104
Monday 6 July35129
Tuesday 7 July41103
Wednesday 8 July42130
Thursday 9 July42103
Friday 10 July40109
Saturday 11 July3090
Sunday 12 July2779
Monday 13 July40119
Tuesday 14 July48126
Wednesday 15 July46148
Thursday 16 July43143
Friday 17 July52119
Saturday 18 July3388
Sunday 19 July1979
Monday 20 July33124
Tuesday 21 July42131
Wednesday 22 July47129
Thursday 23 July42137
Friday 24 July38132
Saturday 25 July2684
Sunday 26 July2279
Monday 27 July28150
Tuesday 28 July41134
Wednesday 29 July45149
Thursday 30 July52154
Friday 31 July30140
Saturday 1 August085
Sunday 2 August3077
Monday 3 August42135
Tuesday 4 August47144
Wednesday 5 August49141
Thursday 6 August53142
Friday 7 August45148
Saturday 8 August3584
Sunday 9 August2579
Monday 10 August39153
Tuesday 11 August44131
Wednesday 12 August51105
Thursday 13 August36137
Friday 14 August44112
Saturday 15 August3482
Sunday 16 August2873
Monday 17 August36105
Tuesday 18 August43115
Wednesday 19 August49127
Thursday 20 August4293
Friday 21 August44101
Saturday 22 August3577
Sunday 23 August2472
Monday 24 August3399
Tuesday 25 August47117
Wednesday 26 August46106
Thursday 27 August4190
Friday 28 August4794
Saturday 29 August3381
Sunday 30 August2186
Monday 31 August32104
Tuesday 1 September44123
Wednesday 2 September46120
Thursday 3 September51132
Friday 4 September40130
Saturday 5 September40105
Sunday 6 September2696
Monday 7 September3496
Tuesday 8 September44107
Wednesday 9 September44120
Thursday 10 September47108
Friday 11 September44130
Saturday 12 September41110
Sunday 13 September2087
Monday 14 September34128
Tuesday 15 September48156
Wednesday 16 September52120
Thursday 17 September47120
Friday 18 September48127
Saturday 19 September3785
Sunday 20 September2572

Share of posts by local hour

Show the figures as a table
Share of posts by The Epoch Times in each local hour, beside the median of its peers.
Local hourThe Epoch TimesMedian of its peers
00:002.8%1.5%
01:002.1%1.1%
02:001.9%0.9%
03:001.9%1%
04:001.1%1.1%
05:001.4%1.3%
06:002.4%2.1%
07:004.2%4.2%
08:004.1%4.8%
09:004.3%5.5%
10:004.7%5.8%
11:005.4%6.2%
12:005%6%
13:005.7%5.7%
14:005.4%5.8%
15:005.1%6%
16:005.6%5.9%
17:006.7%6.1%
18:005.6%5.7%
19:005%5.6%
20:005%5.3%
21:005.1%4.9%
22:005%4.3%
23:004.5%3.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The Epoch Times on each local weekday, beside the median of its peers.
WeekdayThe Epoch TimesMedian of its peers
Monday39.5157
Tuesday45.1178
Wednesday45.5173
Thursday44.1164
Friday41.9154
Saturday29.2130
Sunday24.5144

What it posted

Show the figures as a table
Share of each format among posts by The Epoch Times, and the median across its peers.
FormatThe Epoch TimesIts peers, median
Photo35%31%
Video or reel13%6%
Album0%1%
Link0%62%
Text only51%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Epoch Times, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, The Epoch Times posted 62% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Epoch Times's peers are 25 news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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