Skip to content

The posting benchmark

The Wall Street Journal on Facebook, beside its peers

How The Wall Street Journal's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United States

The Wall Street Journal: 46.2 a day

Median in United States: at least 26.6 a day

That is 19.6 more a day than the median in United States.

Place the dots by

Posts a day22nd/26Photos and video14th/26Evening postsWeekend day
Engagement per post7th/26Engagement a day18th/26Per 1,000 followers7th/26Comments per post9th/26Comments a day16th/26

The Wall Street Journal, United States

22ndof 26

Rank among its peers, highest first, posts a day

The Wall Street Journal posted 46.2 times a day to Facebook, 61% less than the median of 25 news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: posts a day

71.8 more posts a day would reach its peers' median. What it would take

See all nine measures

The Wall Street Journal's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Wall Street Journal beside 25 peers

The Wall Street Journal and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day46.222nd of 26118
Photos and video38%14th of 2643%
Evening postsNot countedNo rank29%
Weekend dayNot countedNo rank73%
Engagement per post1107th of 2667
Engagement a day34,06218th of 2663,610
Engagement per 1,000 followers0.0147th of 260.011
Comments per post1569th of 26130
Comments a day7,20016th of 2612,582

What it would take

What would reaching the median of its peers take?

71.8more posts a day

503 a week, to reach the median of its peers: 118 a day, against 46.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    38% of its posts; the median of its peers 43%

    18 more of its 323 posts a week as photos or video: 122 now, 140 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Wall Street Journal's posts drew 7,200 comments a day. The median of its peers: 12,582.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Wall Street Journal's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Wall Street Journal posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Wall Street Journal
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Wall Street Journal, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Wall Street JournalMedian of its peers
Monday 29 June49141
Tuesday 30 June51147
Wednesday 1 July67145
Thursday 2 July78138
Friday 3 July58141
Saturday 4 July29109
Sunday 5 July23104
Monday 6 July61129
Tuesday 7 July77103
Wednesday 8 July64130
Thursday 9 July73103
Friday 10 July69109
Saturday 11 July4890
Sunday 12 July3879
Monday 13 July67119
Tuesday 14 July70126
Wednesday 15 July72148
Thursday 16 July66143
Friday 17 July68119
Saturday 18 July5688
Sunday 19 July3779
Monday 20 July96124
Tuesday 21 July49131
Wednesday 22 July77129
Thursday 23 July55137
Friday 24 July65132
Saturday 25 July6084
Sunday 26 July3279
Monday 27 July79150
Tuesday 28 July55134
Wednesday 29 July58149
Thursday 30 July57154
Friday 31 July57140
Saturday 1 August3585
Sunday 2 August2577
Monday 3 August74135
Tuesday 4 August45144
Wednesday 5 August62141
Thursday 6 August53142
Friday 7 August40148
Saturday 8 August2784
Sunday 9 August1179
Monday 10 August41153
Tuesday 11 August40131
Wednesday 12 August37105
Thursday 13 August25137
Friday 14 August33112
Saturday 15 August3182
Sunday 16 August1173
Monday 17 August29105
Tuesday 18 August37115
Wednesday 19 August37127
Thursday 20 August3393
Friday 21 August36101
Saturday 22 August3077
Sunday 23 August2772
Monday 24 August3199
Tuesday 25 August35117
Wednesday 26 August37106
Thursday 27 August4390
Friday 28 August3494
Saturday 29 August3481
Sunday 30 August2786
Monday 31 August32104
Tuesday 1 September47123
Wednesday 2 September37120
Thursday 3 September27132
Friday 4 September46130
Saturday 5 September47105
Sunday 6 September3896
Monday 7 September4796
Tuesday 8 September46107
Wednesday 9 September58120
Thursday 10 September37108
Friday 11 September55130
Saturday 12 September35110
Sunday 13 September3687
Monday 14 September51128
Tuesday 15 September40156
Wednesday 16 September35120
Thursday 17 September35120
Friday 18 September48127
Saturday 19 September3285
Sunday 20 September2772

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Wall Street Journal, and the median across its peers.
FormatThe Wall Street JournalIts peers, median
Photo30%32%
Video or reel5%8%
Album2%1%
Link62%59%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 29%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Wall Street Journal's peers are 25 news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us