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The posting benchmark

The Washington Post on Facebook, beside its peers

How The Washington Post's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United States

The Washington Post: 45.2 a day

Median in United States: at least 26.6 a day

That is 18.6 more a day than the median in United States.

Place the dots by

Posts a day23rd/26Photos and video20th/26Evening postsWeekend day
Engagement per post4th/26Engagement a day14th/26Per 1,000 followers2nd/26Comments per post4th/26Comments a day14th/26

The Washington Post, United States

23rdof 26

Rank among its peers, highest first, posts a day

The Washington Post posted 45.2 times a day to Facebook, 62% less than the median of 25 news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: posts a day

72.8 more posts a day would reach its peers' median. What it would take

See all nine measures

The Washington Post's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Washington Post beside 25 peers

The Washington Post and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day45.223rd of 26118
Photos and video20%20th of 2643%
Evening postsNot countedNo rank29%
Weekend dayNot countedNo rank73%
Engagement per post2514th of 2667
Engagement a day62,52214th of 2663,610
Engagement per 1,000 followers0.0322nd of 260.011
Comments per post2154th of 26130
Comments a day9,74614th of 2612,582

What it would take

What would reaching the median of its peers take?

72.8more posts a day

510 a week, to reach the median of its peers: 118 a day, against 45.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    20% of its posts; the median of its peers 43%

    75 more of its 316 posts a week as photos or video: 62 now, 137 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Washington Post's posts drew 9,746 comments a day. The median of its peers: 12,582.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Washington Post's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Washington Post posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Washington Post
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Washington Post, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Washington PostMedian of its peers
Monday 29 June43141
Tuesday 30 June48147
Wednesday 1 July47145
Thursday 2 July54138
Friday 3 July34141
Saturday 4 July30109
Sunday 5 July30104
Monday 6 July46129
Tuesday 7 July60103
Wednesday 8 July52130
Thursday 9 July41103
Friday 10 July45109
Saturday 11 July3490
Sunday 12 July3679
Monday 13 July48119
Tuesday 14 July53126
Wednesday 15 July46148
Thursday 16 July60143
Friday 17 July50119
Saturday 18 July3088
Sunday 19 July3479
Monday 20 July45124
Tuesday 21 July45131
Wednesday 22 July53129
Thursday 23 July51137
Friday 24 July51132
Saturday 25 July4284
Sunday 26 July3179
Monday 27 July43150
Tuesday 28 July46134
Wednesday 29 July51149
Thursday 30 July53154
Friday 31 July48140
Saturday 1 August2985
Sunday 2 August2677
Monday 3 August39135
Tuesday 4 August44144
Wednesday 5 August60141
Thursday 6 August45142
Friday 7 August52148
Saturday 8 August3884
Sunday 9 August3179
Monday 10 August36153
Tuesday 11 August51131
Wednesday 12 August56105
Thursday 13 August51137
Friday 14 August47112
Saturday 15 August3382
Sunday 16 August3073
Monday 17 August38105
Tuesday 18 August50115
Wednesday 19 August56127
Thursday 20 August5493
Friday 21 August47101
Saturday 22 August3277
Sunday 23 August2872
Monday 24 August3499
Tuesday 25 August43117
Wednesday 26 August58106
Thursday 27 August5890
Friday 28 August5194
Saturday 29 August4081
Sunday 30 August3086
Monday 31 August50104
Tuesday 1 September57123
Wednesday 2 September61120
Thursday 3 September59132
Friday 4 September56130
Saturday 5 September35105
Sunday 6 September2796
Monday 7 September3896
Tuesday 8 September42107
Wednesday 9 September63120
Thursday 10 September58108
Friday 11 September54130
Saturday 12 September32110
Sunday 13 September3087
Monday 14 September54128
Tuesday 15 September65156
Wednesday 16 September60120
Thursday 17 September61120
Friday 18 September56127
Saturday 19 September4585
Sunday 20 September2972

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Washington Post, and the median across its peers.
FormatThe Washington PostIts peers, median
Photo11%33%
Video or reel8%7%
Album1%1%
Link80%60%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 29%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Washington Post's peers are 25 news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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