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The posting benchmark

Business Insider on Facebook, beside its peers

How Business Insider's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 19 peers: news publishers, digital-native newsrooms and news agencies in the Americas with 5m to 50m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Over 10m

Within United States

Business Insider: 57.7 a day

Median in United States: at least 26.6 a day

That is 31.1 more a day than the median in United States.

Place the dots by

Posts a day15th/20Photos and video15th/20Evening postsWeekend day
Engagement per post19th/20Engagement a day20th/20Per 1,000 followers20th/20Comments per post19th/20Comments a day20th/20

Business Insider, United States

15thof 20

Rank among its peers, highest first, posts a day

Business Insider posted 57.7 times a day to Facebook, 57% less than the median of 19 news publishers, digital-native newsrooms and news agencies in the Americas with 5m to 50m followers, 29 June to 20 September 2026.

Its first gap: posts a day

76.3 more posts a day would reach its peers' median. What it would take

See all nine measures

Business Insider's 19 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Business Insider beside 19 peers

Business Insider and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day57.715th of 20134
Photos and video36%15th of 2048%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post1519th of 20102
Engagement a day13,64020th of 2080,122
Engagement per 1,000 followers0.0009920th of 200.012
Comments per post2619th of 20132
Comments a day1,50820th of 2018,650

What it would take

What would reaching the median of its peers take?

76.3more posts a day

535 a week, to reach the median of its peers: 134 a day, against 57.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    36% of its posts; the median of its peers 48%

    49 more of its 404 posts a week as photos or video: 146 now, 195 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Business Insider's Facebook posts drew 1,508 comments a day, 92% less than the median of 19 news publishers, digital-native newsrooms and news agencies in the Americas with 5m to 50m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Business Insider's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Business Insider posted, beside its peers

Its own posts beside its 19 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Business Insider
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Business Insider, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBusiness InsiderMedian of its peers
Monday 29 June67154
Tuesday 30 June67155
Wednesday 1 July70159
Thursday 2 July68144
Friday 3 July33159
Saturday 4 July43120
Sunday 5 July51112
Monday 6 July61146
Tuesday 7 July69153
Wednesday 8 July59139
Thursday 9 July62133
Friday 10 July64111
Saturday 11 July51121
Sunday 12 July54111
Monday 13 July65134
Tuesday 14 July61160
Wednesday 15 July62148
Thursday 16 July67162
Friday 17 July65146
Saturday 18 July49127
Sunday 19 July48121
Monday 20 July65134
Tuesday 21 July64148
Wednesday 22 July64147
Thursday 23 July62141
Friday 24 July64146
Saturday 25 July46111
Sunday 26 July54106
Monday 27 July68155
Tuesday 28 July64157
Wednesday 29 July62151
Thursday 30 July58162
Friday 31 July55147
Saturday 1 August4293
Sunday 2 August53109
Monday 3 August60138
Tuesday 4 August63153
Wednesday 5 August64151
Thursday 6 August66150
Friday 7 August62149
Saturday 8 August45105
Sunday 9 August5091
Monday 10 August70156
Tuesday 11 August63140
Wednesday 12 August63137
Thursday 13 August63145
Friday 14 August58132
Saturday 15 August4191
Sunday 16 August46103
Monday 17 August63118
Tuesday 18 August63160
Wednesday 19 August59130
Thursday 20 August66127
Friday 21 August64118
Saturday 22 August5084
Sunday 23 August5174
Monday 24 August66129
Tuesday 25 August59131
Wednesday 26 August64131
Thursday 27 August66146
Friday 28 August64123
Saturday 29 August4783
Sunday 30 August4987
Monday 31 August69109
Tuesday 1 September64152
Wednesday 2 September63156
Thursday 3 September59151
Friday 4 September62143
Saturday 5 September43115
Sunday 6 September5198
Monday 7 September34111
Tuesday 8 September61112
Wednesday 9 September65120
Thursday 10 September63108
Friday 11 September64142
Saturday 12 September44110
Sunday 13 September5187
Monday 14 September65142
Tuesday 15 September65156
Wednesday 16 September63131
Thursday 17 September59145
Friday 18 September59137
Saturday 19 September1791
Sunday 20 September2169

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Business Insider, and the median across its peers.
FormatBusiness InsiderIts peers, median
Photo32%36.8%
Video or reel4%11%
Album0%1%
Link64%51%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Business Insider's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Business Insider's peers are 19 news publishers, digital-native newsrooms and news agencies in the Americas with 5m to 50m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 19 peers, A to Z.

The peers

Its 19 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us