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The posting benchmark

USA TODAY on Facebook, beside its peers

How USA TODAY's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Over 10m

Within United States

USA TODAY: 53 a day

Median in United States: at least 26.6 a day

That is 26.4 more a day than the median in United States.

Place the dots by

Posts a day20th/26Photos and video4th/26Evening postsWeekend day
Engagement per post6th/26Engagement a day16th/26Per 1,000 followers12th/26Comments per post12th/26Comments a day17th/26

USA TODAY, United States

20thof 26

Rank among its peers, highest first, posts a day

USA TODAY posted 53 times a day to Facebook, 55% less than the median of 25 news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: posts a day

65 more posts a day would reach its peers' median. What it would take

See all nine measures

USA TODAY's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

USA TODAY beside 25 peers

USA TODAY and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day5320th of 26118
Photos and video85%4th of 2638%
Evening postsNot countedNo rank29%
Weekend dayNot countedNo rank73%
Engagement per post1236th of 2667
Engagement a day52,91416th of 2663,610
Engagement per 1,000 followers0.01212th of 260.011
Comments per post13212th of 26130
Comments a day6,97517th of 2612,582

What it would take

What would reaching the median of its peers take?

65more posts a day

455 a week, to reach the median of its peers: 118 a day, against 53 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

USA TODAY's posts drew 6,975 comments a day. The median of its peers: 12,582.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside USA TODAY's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How USA TODAY posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • USA TODAY
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by USA TODAY, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayUSA TODAYMedian of its peers
Monday 29 June54141
Tuesday 30 June60147
Wednesday 1 July51145
Thursday 2 July57138
Friday 3 July56141
Saturday 4 July58109
Sunday 5 July60104
Monday 6 July58129
Tuesday 7 July68103
Wednesday 8 July55130
Thursday 9 July57103
Friday 10 July56109
Saturday 11 July5290
Sunday 12 July5279
Monday 13 July49119
Tuesday 14 July64126
Wednesday 15 July56148
Thursday 16 July55143
Friday 17 July58119
Saturday 18 July5088
Sunday 19 July4979
Monday 20 July48124
Tuesday 21 July54131
Wednesday 22 July55129
Thursday 23 July57137
Friday 24 July59132
Saturday 25 July4984
Sunday 26 July4879
Monday 27 July59150
Tuesday 28 July51134
Wednesday 29 July59149
Thursday 30 July56154
Friday 31 July58140
Saturday 1 August4885
Sunday 2 August5177
Monday 3 August49135
Tuesday 4 August49144
Wednesday 5 August49141
Thursday 6 August55142
Friday 7 August58148
Saturday 8 August4984
Sunday 9 August4979
Monday 10 August49153
Tuesday 11 August54131
Wednesday 12 August60105
Thursday 13 August54137
Friday 14 August53112
Saturday 15 August4882
Sunday 16 August4373
Monday 17 August53105
Tuesday 18 August56115
Wednesday 19 August51127
Thursday 20 August5193
Friday 21 August50101
Saturday 22 August4377
Sunday 23 August4472
Monday 24 August5199
Tuesday 25 August65117
Wednesday 26 August63106
Thursday 27 August5890
Friday 28 August5794
Saturday 29 August4781
Sunday 30 August4186
Monday 31 August54104
Tuesday 1 September53123
Wednesday 2 September57120
Thursday 3 September54132
Friday 4 September54130
Saturday 5 September47105
Sunday 6 September4596
Monday 7 September4796
Tuesday 8 September51107
Wednesday 9 September55120
Thursday 10 September52108
Friday 11 September49130
Saturday 12 September42110
Sunday 13 September4387
Monday 14 September59128
Tuesday 15 September52156
Wednesday 16 September54120
Thursday 17 September57120
Friday 18 September58127
Saturday 19 September5185
Sunday 20 September4572

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by USA TODAY, and the median across its peers.
FormatUSA TODAYIts peers, median
Photo69%31%
Video or reel14%6%
Album2%1%
Link15%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 29%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

USA TODAY's peers are 25 news publishers, digital-native newsrooms and news agencies in the Americas with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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