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The posting benchmark

Drogheda Independent on Facebook, beside its peers

How Drogheda Independent's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 145 peers: news publishers and digital-native newsrooms in Europe with 10k to 100k followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Ireland

Drogheda Independent: 6.1 a day

Median in Ireland: 9.5 a day

That is 3.4 fewer a day than the median in Ireland.

Place the dots by

Posts a day98th/146Photos and video72nd/146Evening posts118th/146Weekend day129th/144
Engagement per post96th/146Engagement a day109th/146Per 1,000 followers79th/146Comments per post91st/146Comments a day109th/146

Drogheda Independent, Ireland

98thof 146

Rank among its peers, highest first, posts a day

Drogheda Independent posted 6.1 times a day to Facebook, at least 31% less than the median of 145 news publishers and digital-native newsrooms in Europe with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: a weekend day

6 more posts a weekend would reach its peers' median. What it would take

See all nine measures

Drogheda Independent's 145 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Drogheda Independent beside 145 peers

Drogheda Independent and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6.198th of 1469
Photos and video27%72nd of 14626%
Evening posts15%118th of 14625%
Weekend day45%129th of 14476%
Engagement per post7.596th of 14612
Engagement a day256109th of 146567
Engagement per 1,000 followers0.2979th of 1460.32
Comments per post791st of 1469.8
Comments a day43109th of 14685

What it would take

What would reaching the median of its peers take?

Drogheda Independent's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

6more posts a weekend

3 on Saturday and 3 on Sunday, to bring each to the median of its peers

On a weekend day, Drogheda Independent posts 45% of a weekday's posts. The median of its peers: 76%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Drogheda Independent
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Drogheda IndependentA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday7.50
Tuesday80
Wednesday7.60
Thursday6.80
Friday6.50
Saturday3.35.53
Sunday3.35.53

The other measures, in posts

  • Posts a day

    6.1 now; the median of its peers 9

    2.9 more a day, 20 a week

  • Evening posts

    18:00 to midnight: 15% of its posts; the median of its peers 25%

    5 more of its 43 posts a week between 18:00 and midnight: 6 now, 11 at the median
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Drogheda Independent's Facebook posts drew 43 comments a day, at least 50% less than the median of 145 news publishers and digital-native newsrooms in Europe with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Drogheda Independent's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Drogheda Independent posted, beside its peers

Its own posts beside its 145 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Drogheda Independent
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Drogheda Independent, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDrogheda IndependentMedian of its peers
Monday 29 June1010
Tuesday 30 June810
Wednesday 1 July710
Thursday 2 July510
Friday 3 July611
Saturday 4 July28
Sunday 5 July28
Monday 6 July710
Tuesday 7 July610
Wednesday 8 July79
Thursday 9 July79
Friday 10 July89
Saturday 11 July57
Sunday 12 July28
Monday 13 July79
Tuesday 14 July710
Wednesday 15 July79
Thursday 16 July79
Friday 17 July710
Saturday 18 July37
Sunday 19 July47
Monday 20 July59
Tuesday 21 July79
Wednesday 22 July510
Thursday 23 July39
Friday 24 July49
Saturday 25 July37
Sunday 26 July27
Monday 27 July79
Tuesday 28 July1010
Wednesday 29 July79
Thursday 30 July810
Friday 31 July69
Saturday 1 August48
Sunday 2 August37
Monday 3 August48
Tuesday 4 August710
Wednesday 5 August710
Thursday 6 August79
Friday 7 August69
Saturday 8 August37
Sunday 9 August37
Monday 10 August710
Tuesday 11 August1110
Wednesday 12 August1011
Thursday 13 August910
Friday 14 August910
Saturday 15 August49
Sunday 16 August57
Monday 17 August1010
Tuesday 18 August811
Wednesday 19 August810
Thursday 20 August710
Friday 21 August910
Saturday 22 August17
Sunday 23 August47
Monday 24 August810
Tuesday 25 August710
Wednesday 26 August910
Thursday 27 August710
Friday 28 August611
Saturday 29 August48
Sunday 30 August57
Monday 31 August810
Tuesday 1 September910
Wednesday 2 September910
Thursday 3 September810
Friday 4 September610
Saturday 5 September38
Sunday 6 September38
Monday 7 September911
Tuesday 8 September89
Wednesday 9 September810
Thursday 10 September710
Friday 11 September610
Saturday 12 September48
Sunday 13 September37
Monday 14 September810
Tuesday 15 September811
Wednesday 16 September710
Thursday 17 September710
Friday 18 September510
Saturday 19 September37
Sunday 20 September47

Share of posts by local hour

Show the figures as a table
Share of posts by Drogheda Independent in each local hour, beside the median of its peers.
Local hourDrogheda IndependentMedian of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:0010.9%3.4%
07:002.1%5.2%
08:0012.8%6.6%
09:002.1%6.5%
10:0010.5%6.4%
11:002.1%6.8%
12:0014.1%6.9%
13:003.7%6.5%
14:001.6%6.6%
15:009.1%6.4%
16:001.7%6.6%
17:0014.1%6.4%
18:003.9%7.1%
19:0010.3%7.2%
20:000.8%5.9%
21:000.2%3.5%
22:000%1.5%
23:000%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Drogheda Independent on each local weekday, beside the median of its peers.
WeekdayDrogheda IndependentMedian of its peers
Monday7.59.67
Tuesday89.5
Wednesday7.5810.1
Thursday6.839.83
Friday6.59.75
Saturday3.257.75
Sunday3.337.25

What it posted

Show the figures as a table
Share of each format among posts by Drogheda Independent, and the median across its peers.
FormatDrogheda IndependentIts peers, median
Photo27%16%
Video or reel0%3%
Album0%0%
Link73%81%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Drogheda Independent, 18:00 to midnight: 15%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, Drogheda Independent posted 45% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Drogheda Independent's peers are 145 news publishers and digital-native newsrooms in Europe with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 145 peers, A to Z.

The peers

Its 145 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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