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The posting benchmark

The Sligo Champion on Facebook, beside its peers

How The Sligo Champion's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 145 peers: news publishers and digital-native newsrooms in Europe with 10k to 100k followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Ireland

The Sligo Champion: 6.1 a day

Median in Ireland: 9.5 a day

That is 3.5 fewer a day than the median in Ireland.

Place the dots by

Posts a day99th/146Photos and video66th/146Evening posts107th/146Weekend day129th/144
Engagement per post77th/146Engagement a day98th/146Per 1,000 followers65th/146Comments per post89th/146Comments a day107th/146

The Sligo Champion, Ireland

99thof 146

Rank among its peers, highest first, posts a day

The Sligo Champion posted 6.1 times a day to Facebook, at least 32% less than the median of 145 news publishers and digital-native newsrooms in Europe with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: a weekend day

6 more posts a weekend would reach its peers' median. What it would take

See all nine measures

The Sligo Champion's 145 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Sligo Champion beside 145 peers

The Sligo Champion and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6.199th of 1469
Photos and video35%66th of 14626%
Evening posts18%107th of 14625%
Weekend day46%129th of 14476%
Engagement per post1177th of 14612
Engagement a day35798th of 146567
Engagement per 1,000 followers0.4065th of 1460.32
Comments per post7.289th of 1469.8
Comments a day43107th of 14685

What it would take

What would reaching the median of its peers take?

The Sligo Champion's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

6more posts a weekend

3 on Saturday and 3 on Sunday, to bring each to the median of its peers

On a weekend day, The Sligo Champion posts 46% of a weekday's posts. The median of its peers: 76%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • The Sligo Champion
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
The Sligo ChampionA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday6.80
Tuesday7.50
Wednesday7.40
Thursday7.30
Friday6.90
Saturday3.25.43
Sunday3.45.43

The other measures, in posts

  • Posts a day

    6.1 now; the median of its peers 9

    2.9 more a day, 21 a week

  • Evening posts

    18:00 to midnight: 18% of its posts; the median of its peers 25%

    3 more of its 42 posts a week between 18:00 and midnight: 8 now, 11 at the median
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Sligo Champion's Facebook posts drew 43 comments a day, at least 49% less than the median of 145 news publishers and digital-native newsrooms in Europe with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Sligo Champion's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Sligo Champion posted, beside its peers

Its own posts beside its 145 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Sligo Champion
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Sligo Champion, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Sligo ChampionMedian of its peers
Monday 29 June910
Tuesday 30 June810
Wednesday 1 July1010
Thursday 2 July910
Friday 3 July911
Saturday 4 July58
Sunday 5 July58
Monday 6 July710
Tuesday 7 July510
Wednesday 8 July59
Thursday 9 July59
Friday 10 July79
Saturday 11 July37
Sunday 12 July38
Monday 13 July79
Tuesday 14 July710
Wednesday 15 July69
Thursday 16 July99
Friday 17 July610
Saturday 18 July37
Sunday 19 July37
Monday 20 July79
Tuesday 21 July99
Wednesday 22 July910
Thursday 23 July79
Friday 24 July89
Saturday 25 July47
Sunday 26 July47
Monday 27 July79
Tuesday 28 July710
Wednesday 29 July79
Thursday 30 July710
Friday 31 July59
Saturday 1 August18
Sunday 2 August27
Monday 3 August38
Tuesday 4 August710
Wednesday 5 August710
Thursday 6 August79
Friday 7 August49
Saturday 8 August37
Sunday 9 August47
Monday 10 August910
Tuesday 11 August1010
Wednesday 12 August711
Thursday 13 August510
Friday 14 August810
Saturday 15 August39
Sunday 16 August47
Monday 17 August610
Tuesday 18 August811
Wednesday 19 August710
Thursday 20 August710
Friday 21 August510
Saturday 22 August27
Sunday 23 August37
Monday 24 August810
Tuesday 25 August810
Wednesday 26 August1010
Thursday 27 August710
Friday 28 August711
Saturday 29 August38
Sunday 30 August37
Monday 31 August510
Tuesday 1 September610
Wednesday 2 September510
Thursday 3 September610
Friday 4 September810
Saturday 5 September48
Sunday 6 September38
Monday 7 September611
Tuesday 8 September79
Wednesday 9 September810
Thursday 10 September810
Friday 11 September810
Saturday 12 September28
Sunday 13 September27
Monday 14 September710
Tuesday 15 September811
Wednesday 16 September810
Thursday 17 September1010
Friday 18 September810
Saturday 19 September57
Sunday 20 September57

Share of posts by local hour

Show the figures as a table
Share of posts by The Sligo Champion in each local hour, beside the median of its peers.
Local hourThe Sligo ChampionMedian of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:009.6%3.4%
07:001.4%5.2%
08:0014.5%6.6%
09:001.2%6.5%
10:0010.4%6.4%
11:001.6%6.8%
12:0013.7%6.9%
13:002%6.5%
14:001%6.6%
15:009%6.4%
16:001.4%6.6%
17:0015.9%6.4%
18:005.3%7.1%
19:0010.8%7.2%
20:001.2%5.9%
21:001%3.5%
22:000%1.5%
23:000%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by The Sligo Champion on each local weekday, beside the median of its peers.
WeekdayThe Sligo ChampionMedian of its peers
Monday6.759.67
Tuesday7.59.5
Wednesday7.4210.1
Thursday7.259.83
Friday6.929.75
Saturday3.177.75
Sunday3.427.25

What it posted

Show the figures as a table
Share of each format among posts by The Sligo Champion, and the median across its peers.
FormatThe Sligo ChampionIts peers, median
Photo35%16%
Video or reel0%3%
Album0%0%
Link65%81%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Sligo Champion, 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, The Sligo Champion posted 46% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Sligo Champion's peers are 145 news publishers and digital-native newsrooms in Europe with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 145 peers, A to Z.

The peers

Its 145 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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