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The posting benchmark

Daily Mail on Facebook, beside its peers

How Daily Mail's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers, digital-native newsrooms and news agencies worldwide with 10m to 100m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Over 10m

Within United Kingdom

Daily Mail: 176 a day

Median in United Kingdom: 40.7 a day

That is 135 more a day than the median in United Kingdom.

Place the dots by

Posts a day4th/14Photos and video2nd/14Evening postsWeekend day
Engagement per post7th/14Engagement a day7th/14Per 1,000 followers10th/14Comments per post5th/14Comments a day5th/14

Daily Mail, United Kingdom

4thof 14

Rank among its peers, highest first, posts a day

Daily Mail posted 176 times a day to Facebook, 50% more than the median of 13 news publishers, digital-native newsrooms and news agencies worldwide with 10m to 100m followers, 29 June to 20 September 2026.

The comments its posts draw

34,867 comments a day, 1.8 times the median of its peers. What it would take

See all nine measures

Daily Mail's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Daily Mail beside 13 peers

Daily Mail and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1764th of 14118
Photos and video99%2nd of 1477%
Evening posts23%No rankToo few peers
Weekend day85%No rankToo few peers
Engagement per post1727th of 14158
Engagement a day164,7207th of 14162,760
Engagement per 1,000 followers0.007510th of 140.014
Comments per post1985th of 14145
Comments a day34,8675th of 1419,684

The comments

The comments its posts draw

34,867comments a day

on its Facebook posts, 1.8 times the median of its peers (19,684)

Spread evenly over 24 hours, that is 1,453 an hour, about 24 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Daily Mail beside its 13 peers

  • Daily Mail: 34,867 a day
  • Median of its peers: 19,684
  • 90th percentile of its peers: 49,383
  • Middle half of its peers: 6,975 to 35,556
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • Too few of its peers have a figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Daily Mail's.

Type its name, then choose it.

Or one of its peers

Day by day

How Daily Mail posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Daily Mail
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Daily Mail, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDaily MailMedian of its peers
Monday 29 June174125
Tuesday 30 June177131
Wednesday 1 July195136
Thursday 2 July180124
Friday 3 July206124
Saturday 4 July159120
Sunday 5 July14497
Monday 6 July187126
Tuesday 7 July171122
Wednesday 8 July168118
Thursday 9 July188113
Friday 10 July157109
Saturday 11 July14490
Sunday 12 July14894
Monday 13 July177124
Tuesday 14 July183128
Wednesday 15 July192121
Thursday 16 July180125
Friday 17 July176120
Saturday 18 July148101
Sunday 19 July148102
Monday 20 July182131
Tuesday 21 July169109
Wednesday 22 July178108
Thursday 23 July183118
Friday 24 July172106
Saturday 25 July15098
Sunday 26 July16292
Monday 27 July176119
Tuesday 28 July178128
Wednesday 29 July184117
Thursday 30 July176125
Friday 31 July177112
Saturday 1 August15994
Sunday 2 August143101
Monday 3 August166125
Tuesday 4 August182112
Wednesday 5 August181127
Thursday 6 August182112
Friday 7 August188121
Saturday 8 August15694
Sunday 9 August14991
Monday 10 August192120
Tuesday 11 August189124
Wednesday 12 August187113
Thursday 13 August184121
Friday 14 August180112
Saturday 15 August17197
Sunday 16 August157100
Monday 17 August194122
Tuesday 18 August184115
Wednesday 19 August176129
Thursday 20 August174125
Friday 21 August185120
Saturday 22 August16593
Sunday 23 August15896
Monday 24 August184129
Tuesday 25 August193125
Wednesday 26 August199104
Thursday 27 August188117
Friday 28 August192114
Saturday 29 August15594
Sunday 30 August150100
Monday 31 August181114
Tuesday 1 September192118
Wednesday 2 September183128
Thursday 3 September195131
Friday 4 September190118
Saturday 5 September161103
Sunday 6 September15694
Monday 7 September188115
Tuesday 8 September199129
Wednesday 9 September188130
Thursday 10 September198140
Friday 11 September193107
Saturday 12 September156110
Sunday 13 September184101
Monday 14 September177129
Tuesday 15 September203120
Wednesday 16 September198121
Thursday 17 September182128
Friday 18 September186121
Saturday 19 September173106
Sunday 20 September163102

Share of posts by local hour

Show the figures as a table
Share of posts by Daily Mail in each local hour, beside the median of its peers.
Local hourDaily Mail
00:002.7%
01:002.5%
02:002.6%
03:002.5%
04:002.4%
05:002.5%
06:002.5%
07:004.2%
08:005%
09:005.5%
10:005.9%
11:005.9%
12:006.1%
13:005.9%
14:006%
15:005.7%
16:005.2%
17:004.4%
18:004.1%
19:004.1%
20:003.9%
21:003.7%
22:003.5%
23:003.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Daily Mail on each local weekday, beside the median of its peers.
WeekdayDaily Mail
Monday182
Tuesday185
Wednesday186
Thursday184
Friday184
Saturday157
Sunday156

What it posted

Show the figures as a table
Share of each format among posts by Daily Mail, and the median across its peers.
FormatDaily MailIts peers, median
Photo85%54%
Video or reel11%18%
Album3%1%
Link1%28%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Daily Mail, 18:00 to midnight: 23%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Daily Mail's peers are 13 news publishers, digital-native newsrooms and news agencies worldwide with 10m to 100m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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