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The posting benchmark

g1 on Facebook, beside its peers

How g1's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers and digital-native newsrooms in Latin America with 5m to 50m followers.

Country
Brazil
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Over 10m

Within Brazil

g1: 134 a day

Median in Brazil: 41.3 a day

That is 92.8 more a day than the median in Brazil.

Place the dots by

Posts a day9th/11Photos and video4th/11Evening postsWeekend day
Engagement per post2nd/11Engagement a day1st/11Per 1,000 followers2nd/11Comments per post2nd/11Comments a day1st/11

g1, Brazil

9thof 11

Rank among its peers, highest first, posts a day

g1 posted 134 times a day to Facebook, 39% less than the median of 10 news publishers and digital-native newsrooms in Latin America with 5m to 50m followers, 29 June to 20 September 2026.

Its first gap: posts a day

86 more posts a day would reach its peers' median. What it would take

See all nine measures

g1's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

g1 beside 10 peers

g1 and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1349th of 11220
Photos and video77%4th of 1155%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post2732nd of 1166
Engagement a day352,4201st of 11100,416
Engagement per 1,000 followers0.0202nd of 110.0097
Comments per post3472nd of 11109
Comments a day46,4921st of 1119,210

What it would take

What would reaching the median of its peers take?

86more posts a day

602 a week, to reach the median of its peers: 220 a day, against 134 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

g1's Facebook posts drew 46,492 comments a day, 2.4 times the median of 10 news publishers and digital-native newsrooms in Latin America with 5m to 50m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside g1's.

Type its name, then choose it.

Or one of its peers

Day by day

How g1 posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • g1
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by g1, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Dayg1Median of its peers
Monday 29 June175191
Tuesday 30 June147267
Wednesday 1 July172242
Thursday 2 July167258
Friday 3 July181225
Saturday 4 July120201
Sunday 5 July50185
Monday 6 July146219
Tuesday 7 July77259
Wednesday 8 July130248
Thursday 9 July85202
Friday 10 July109186
Saturday 11 July60162
Sunday 12 July66208
Monday 13 July169196
Tuesday 14 July160257
Wednesday 15 July148268
Thursday 16 July173237
Friday 17 July140225
Saturday 18 July88201
Sunday 19 July38206
Monday 20 July149199
Tuesday 21 July148204
Wednesday 22 July188230
Thursday 23 July146215
Friday 24 July146189
Saturday 25 July129160
Sunday 26 July54144
Monday 27 July155207
Tuesday 28 July164215
Wednesday 29 July219215
Thursday 30 July171217
Friday 31 July140205
Saturday 1 August49132
Sunday 2 August43132
Monday 3 August138205
Tuesday 4 August163210
Wednesday 5 August141232
Thursday 6 August222221
Friday 7 August130204
Saturday 8 August64158
Sunday 9 August79166
Monday 10 August160234
Tuesday 11 August140221
Wednesday 12 August177205
Thursday 13 August149200
Friday 14 August112203
Saturday 15 August59150
Sunday 16 August110162
Monday 17 August105177
Tuesday 18 August162226
Wednesday 19 August154247
Thursday 20 August149237
Friday 21 August195205
Saturday 22 August64140
Sunday 23 August74169
Monday 24 August137187
Tuesday 25 August240232
Wednesday 26 August251246
Thursday 27 August209250
Friday 28 August123188
Saturday 29 August81171
Sunday 30 August87168
Monday 31 August109208
Tuesday 1 September177281
Wednesday 2 September227236
Thursday 3 September158251
Friday 4 September169194
Saturday 5 September119168
Sunday 6 September78148
Monday 7 September87162
Tuesday 8 September160179
Wednesday 9 September136210
Thursday 10 September154217
Friday 11 September231221
Saturday 12 September133168
Sunday 13 September73163
Monday 14 September142201
Tuesday 15 September169238
Wednesday 16 September131235
Thursday 17 September145218
Friday 18 September146216
Saturday 19 September72162
Sunday 20 September52178

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by g1, and the median across its peers.
Formatg1Its peers, median
Photo31%24%
Video or reel45%9%
Album0%3%
Link23%64%
Text only0%1%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place g1's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

g1's peers are 10 news publishers and digital-native newsrooms in Latin America with 5m to 50m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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