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The posting benchmark

The New York Times on Facebook, beside its peers

How The New York Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 19 peers: news publishers, digital-native newsrooms and news agencies in the Americas with 5m to 50m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
Over 10m

Within United States

The New York Times: 77.8 a day

Median in United States: at least 26.6 a day

That is 51.2 more a day than the median in United States.

Place the dots by

Posts a day14th/20Photos and video13th/20Evening postsWeekend day
Engagement per post2nd/20Engagement a day7th/20Per 1,000 followers5th/20Comments per post3rd/20Comments a day7th/20

The New York Times, United States

14thof 20

Rank among its peers, highest first, posts a day

The New York Times posted 77.8 times a day to Facebook. The median of its 19 peers: 134.

Its first gap: posts a day

56.2 more posts a day would reach its peers' median. What it would take

Peers: 19 news publishers, digital-native newsrooms and news agencies in the Americas with 5m to 50m followers, 12 weeks to 20 September 2026.

See all nine measures

The New York Times's 19 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The New York Times beside 19 peers

The New York Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day77.814th of 20134
Photos and video36.8%13th of 2048%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post3082nd of 2091
Engagement a day131,7707th of 2063,610
Engagement per 1,000 followers0.0145th of 200.011
Comments per post2533rd of 20131
Comments a day19,6847th of 2018,068

What it would take

What would reaching the median of its peers take?

56.2more posts a day

394 a week, to reach the median of its peers: 134 a day, against 77.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    36.8% of its posts; the median of its peers 48.2%

    62 more of its 545 posts a week as photos or video: 201 now, 263 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The New York Times's posts drew 19,684 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The New York Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The New York Times posted, beside its peers

Its own posts beside its 19 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The New York Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The New York Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe New York TimesMedian of its peers
Monday 29 June81154
Tuesday 30 June102155
Wednesday 1 July95159
Thursday 2 July101144
Friday 3 July85159
Saturday 4 July75120
Sunday 5 July71112
Monday 6 July64146
Tuesday 7 July90153
Wednesday 8 July95139
Thursday 9 July90133
Friday 10 July84111
Saturday 11 July90121
Sunday 12 July52111
Monday 13 July79134
Tuesday 14 July93160
Wednesday 15 July83148
Thursday 16 July101162
Friday 17 July75146
Saturday 18 July86127
Sunday 19 July57121
Monday 20 July75134
Tuesday 21 July87148
Wednesday 22 July80147
Thursday 23 July83141
Friday 24 July81146
Saturday 25 July73111
Sunday 26 July55106
Monday 27 July89155
Tuesday 28 July74157
Wednesday 29 July77151
Thursday 30 July77162
Friday 31 July86147
Saturday 1 August8393
Sunday 2 August53109
Monday 3 August46138
Tuesday 4 August86153
Wednesday 5 August73151
Thursday 6 August70150
Friday 7 August86149
Saturday 8 August72105
Sunday 9 August4091
Monday 10 August74156
Tuesday 11 August100140
Wednesday 12 August90137
Thursday 13 August87145
Friday 14 August85132
Saturday 15 August8291
Sunday 16 August50103
Monday 17 August73118
Tuesday 18 August80160
Wednesday 19 August87130
Thursday 20 August93127
Friday 21 August87118
Saturday 22 August8474
Sunday 23 August5974
Monday 24 August70129
Tuesday 25 August84131
Wednesday 26 August104131
Thursday 27 August89146
Friday 28 August91123
Saturday 29 August8381
Sunday 30 August6287
Monday 31 August71109
Tuesday 1 September89152
Wednesday 2 September90156
Thursday 3 September91151
Friday 4 September65143
Saturday 5 September76115
Sunday 6 September4998
Monday 7 September51111
Tuesday 8 September65112
Wednesday 9 September85120
Thursday 10 September79108
Friday 11 September80142
Saturday 12 September56110
Sunday 13 September5187
Monday 14 September63142
Tuesday 15 September94156
Wednesday 16 September90131
Thursday 17 September80145
Friday 18 September89137
Saturday 19 September6291
Sunday 20 September4969

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The New York Times, and the median across its peers.
FormatThe New York TimesIts peers, median
Photo28%38%
Video or reel9%9%
Album0%1%
Link63%52%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place The New York Times's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The New York Times's peers are 19 news publishers, digital-native newsrooms and news agencies in the Americas with 5m to 50m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 19 peers, A to Z.

The peers

Its 19 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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