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The posting benchmark

Daily Record on Facebook, beside its peers

How Daily Record's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 85 peers: news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United Kingdom

Daily Record: 91 a day

Median in United Kingdom: 40.7 a day

That is 50.4 more a day than the median in United Kingdom.

Place the dots by

Posts a day11th/86Photos and video32nd/86Evening posts64th/86Weekend day31st/86
Engagement per post38th/86Engagement a day11th/86Per 1,000 followers47th/86Comments per post31st/86Comments a day11th/86

Daily Record, United Kingdom

11thof 86

Rank among its peers, highest first, posts a day

Daily Record posted 91 times a day to Facebook, 2.1 times the median of 85 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers, 29 June to 20 September 2026.

The comments its posts draw

10,160 comments a day, 3.5 times the median of its peers. What it would take

See all nine measures

Daily Record's 85 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Daily Record beside 85 peers

Daily Record and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day9111th of 8644.2
Photos and video89%32nd of 8651%
Evening posts26%64th of 8628%
Weekend day89%31st of 8683%
Engagement per post7538th of 8661
Engagement a day45,58111th of 8613,177
Engagement per 1,000 followers0.08247th of 860.091
Comments per post11231st of 8671
Comments a day10,16011th of 862,913

The comments

The comments its posts draw

10,160comments a day

on its Facebook posts, 3.5 times the median of its peers (2,913)

Spread evenly over 24 hours, that is 423 an hour, about 7 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Daily Record beside its 85 peers

  • Daily Record: 10,160 a day
  • Median of its peers: 2,913
  • 90th percentile of its peers: 11,051
  • Middle half of its peers: 1,532 to 7,074
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Evening posts

    18:00 to midnight: 26% of its posts; the median of its peers 28%

    19 more of its 637 posts a week between 18:00 and midnight: 162 now, 181 at the median
  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Daily Record's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Daily Record posted, beside its peers

Its own posts beside its 85 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Daily Record
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Daily Record, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDaily RecordMedian of its peers
Monday 29 June9446
Tuesday 30 June9448
Wednesday 1 July9048
Thursday 2 July9346
Friday 3 July8850
Saturday 4 July7338
Sunday 5 July7639
Monday 6 July9347
Tuesday 7 July9549
Wednesday 8 July9744
Thursday 9 July9547
Friday 10 July7948
Saturday 11 July8941
Sunday 12 July7740
Monday 13 July8948
Tuesday 14 July9445
Wednesday 15 July10049
Thursday 16 July10347
Friday 17 July10148
Saturday 18 July6939
Sunday 19 July6840
Monday 20 July10046
Tuesday 21 July9744
Wednesday 22 July9147
Thursday 23 July9646
Friday 24 July8446
Saturday 25 July7238
Sunday 26 July7636
Monday 27 July9541
Tuesday 28 July9143
Wednesday 29 July8544
Thursday 30 July8646
Friday 31 July8946
Saturday 1 August7739
Sunday 2 August8038
Monday 3 August10042
Tuesday 4 August10343
Wednesday 5 August9345
Thursday 6 August9343
Friday 7 August9043
Saturday 8 August8238
Sunday 9 August7734
Monday 10 August8445
Tuesday 11 August9342
Wednesday 12 August9646
Thursday 13 August8446
Friday 14 August8746
Saturday 15 August8839
Sunday 16 August10138
Monday 17 August10641
Tuesday 18 August9842
Wednesday 19 August8843
Thursday 20 August9143
Friday 21 August9443
Saturday 22 August9937
Sunday 23 August9937
Monday 24 August10042
Tuesday 25 August9944
Wednesday 26 August9646
Thursday 27 August8446
Friday 28 August8946
Saturday 29 August9040
Sunday 30 August7737
Monday 31 August9543
Tuesday 1 September9943
Wednesday 2 September10044
Thursday 3 September8646
Friday 4 September9345
Saturday 5 September8341
Sunday 6 September8039
Monday 7 September10045
Tuesday 8 September10045
Wednesday 9 September8849
Thursday 10 September10145
Friday 11 September10347
Saturday 12 September10041
Sunday 13 September9938
Monday 14 September10546
Tuesday 15 September9345
Wednesday 16 September10148
Thursday 17 September9646
Friday 18 September9346
Saturday 19 September8438
Sunday 20 September8835

Share of posts by local hour

Show the figures as a table
Share of posts by Daily Record in each local hour, beside the median of its peers.
Local hourDaily RecordMedian of its peers
00:000.8%1.1%
01:000.4%1%
02:000.1%0.3%
03:000.5%0.6%
04:002%0.1%
05:003.4%1%
06:003.6%2.6%
07:006.3%4.2%
08:006.8%5.2%
09:005.9%5.7%
10:005.5%6.1%
11:005.9%6.1%
12:006.1%6.2%
13:005.6%6.2%
14:004.8%6.1%
15:005.1%6%
16:005.5%5.9%
17:006.1%5.9%
18:006%5.8%
19:006.2%5.9%
20:005.7%5.5%
21:004%5.4%
22:002.4%4.3%
23:001.3%2.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Daily Record on each local weekday, beside the median of its peers.
WeekdayDaily RecordMedian of its peers
Monday96.845
Tuesday96.345.8
Wednesday93.645.2
Thursday92.945.3
Friday90.746.3
Saturday83.638.8
Sunday83.138.2

What it posted

Show the figures as a table
Share of each format among posts by Daily Record, and the median across its peers.
FormatDaily RecordIts peers, median
Photo71%44%
Video or reel3%7%
Album14%0%
Link0%49%
Text only11%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Daily Record, 18:00 to midnight: 26%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Daily Record posted 89% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Daily Record's peers are 85 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 85 peers, A to Z.

The peers

Its 85 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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