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The posting benchmark

Postimees (Russian) on Facebook, beside its peers

How Postimees (Russian)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 29 peers: news publishers in southern and eastern Europe with 30k to 300k followers.

Country
Estonia
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Estonia

Postimees (Russian): 43.5 a day

Median in Estonia: at least 6.1 a day

That is 37.4 more a day than the median in Estonia.

Place the dots by

Posts a day7th/30Photos and video11th/30Evening posts14th/30Weekend day2nd/29
Engagement per post5th/30Engagement a day10th/30Per 1,000 followers3rd/30Comments per post7th/30Comments a day7th/30

Postimees (Russian), Estonia

7thof 30

Rank among its peers, highest first, posts a day

Postimees (Russian) posted 43.5 times a day to Facebook. The median of its 29 peers: 32.9.

The comments its posts draw

1,207 comments a day, 3.3 times the median of its peers. What it would take

Peers: 29 news publishers in southern and eastern Europe with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

Postimees (Russian)'s 29 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Postimees (Russian) beside 29 peers

Postimees (Russian) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day43.57th of 3032.9
Photos and video12%11th of 309%
Evening posts29%14th of 3027%
Weekend day95%2nd of 2976%
Engagement per post245th of 3010
Engagement a day3,84010th of 301,875
Engagement per 1,000 followers0.303rd of 300.087
Comments per post287th of 3013
Comments a day1,2077th of 30365

The comments

The comments its posts draw

1,207comments a day

on its Facebook posts, 3.3 times the median of its peers (365)

Spread evenly over 24 hours, that is 50 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Postimees (Russian) beside its 29 peers

  • Postimees (Russian): 1,207 a day
  • Median of its peers: 365
  • 90th percentile of its peers: 1,719
  • Middle half of its peers: 84 to 962
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Postimees (Russian)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Postimees (Russian) posted, beside its peers

Its own posts beside its 29 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Postimees (Russian)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Postimees (Russian), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPostimees (Russian)Median of its peers
Monday 29 June4634
Tuesday 30 June4333
Wednesday 1 July4337
Thursday 2 July4335
Friday 3 July4333
Saturday 4 July4123
Sunday 5 July4224
Monday 6 July4232
Tuesday 7 July4235
Wednesday 8 July3833
Thursday 9 July4233
Friday 10 July4429
Saturday 11 July3921
Sunday 12 July4122
Monday 13 July3634
Tuesday 14 July4539
Wednesday 15 July4134
Thursday 16 July4332
Friday 17 July4230
Saturday 18 July3927
Sunday 19 July4825
Monday 20 July4035
Tuesday 21 July4630
Wednesday 22 July3731
Thursday 23 July4131
Friday 24 July4135
Saturday 25 July4428
Sunday 26 July4626
Monday 27 July4631
Tuesday 28 July4533
Wednesday 29 July4633
Thursday 30 July4632
Friday 31 July3734
Saturday 1 August4327
Sunday 2 August4524
Monday 3 August4333
Tuesday 4 August4534
Wednesday 5 August4236
Thursday 6 August4432
Friday 7 August4629
Saturday 8 August3828
Sunday 9 August3924
Monday 10 August4335
Tuesday 11 August4434
Wednesday 12 August5036
Thursday 13 August4333
Friday 14 August4732
Saturday 15 August3927
Sunday 16 August4620
Monday 17 August4133
Tuesday 18 August5033
Wednesday 19 August4732
Thursday 20 August5230
Friday 21 August4430
Saturday 22 August4628
Sunday 23 August4226
Monday 24 August4031
Tuesday 25 August5032
Wednesday 26 August4434
Thursday 27 August4134
Friday 28 August4332
Saturday 29 August4430
Sunday 30 August4527
Monday 31 August4633
Tuesday 1 September5434
Wednesday 2 September4831
Thursday 3 September4233
Friday 4 September3832
Saturday 5 September3422
Sunday 6 September4124
Monday 7 September4934
Tuesday 8 September4834
Wednesday 9 September4532
Thursday 10 September4435
Friday 11 September4934
Saturday 12 September3926
Sunday 13 September3529
Monday 14 September4538
Tuesday 15 September4236
Wednesday 16 September4835
Thursday 17 September4934
Friday 18 September4236
Saturday 19 September4227
Sunday 20 September4826

Share of posts by local hour

Show the figures as a table
Share of posts by Postimees (Russian) in each local hour, beside the median of its peers.
Local hourPostimees (Russian)Median of its peers
00:000.1%0.2%
01:000.1%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000.2%0.6%
07:005.7%3.5%
08:005.9%6.1%
09:006.9%6.8%
10:006.4%7.1%
11:007%7.1%
12:007.1%7.1%
13:006.7%6.8%
14:006.6%6.6%
15:006.8%6.3%
16:005.9%6.2%
17:006.1%6.4%
18:006.8%6.1%
19:006.5%6.1%
20:006.2%6%
21:006.4%5%
22:002.4%4.3%
23:000.2%1.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Postimees (Russian) on each local weekday, beside the median of its peers.
WeekdayPostimees (Russian)Median of its peers
Monday43.438.1
Tuesday46.136.4
Wednesday44.237
Thursday4434.8
Friday43.131.8
Saturday40.827.2
Sunday42.826.4

What it posted

Show the figures as a table
Share of each format among posts by Postimees (Russian), and the median across its peers.
FormatPostimees (Russian)Its peers, median
Photo5%4%
Video or reel7%3%
Album0%0%
Link88%93%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Postimees (Russian), 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Postimees (Russian) posted 95% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Postimees (Russian)'s peers are 29 news publishers in southern and eastern Europe with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 29 peers, A to Z.

The peers

Its 29 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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