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The posting benchmark

El Comercio on Facebook, beside its peers

How El Comercio's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 17 peers: news publishers in Latin America with 2m to 20m followers.

Country
Peru
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Peru

El Comercio: 246 a day

No median is printed for Peru.

Place the dots by

Posts a day3rd/18Photos and video16th/18Evening postsWeekend day
Engagement per post15th/18Engagement a day14th/18Per 1,000 followers16th/18Comments per post15th/18Comments a day13th/18

El Comercio, Peru

3rdof 18

Rank among its peers, highest first, posts a day

El Comercio posted 246 times a day to Facebook, 2.2 times the median of 17 news publishers in Latin America with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: photos and video

925 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

El Comercio's 17 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El Comercio beside 17 peers

El Comercio and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2463rd of 18113
Photos and video13%16th of 1867%
Evening posts29%No rankToo few peers
Weekend day85%No rankToo few peers
Engagement per post1715th of 1875
Engagement a day37,97514th of 1873,248
Engagement per 1,000 followers0.002916th of 180.012
Comments per post3215th of 18130
Comments a day7,97413th of 1817,598

What it would take

What would reaching the median of its peers take?

El Comercio's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

925more posts a week

as photos or video, of its 1,722 a week: 229 now, 1,154 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 1,722 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day.
  • Too few of its peers have a figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El Comercio's posts drew 7,974 comments a day. The median of its peers: 17,598.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El Comercio's.

Type its name, then choose it.

Or one of its peers

Day by day

How El Comercio posted, beside its peers

Its own posts beside its 17 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • El Comercio
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by El Comercio, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEl ComercioMedian of its peers
Monday 29 June276128
Tuesday 30 June307127
Wednesday 1 July333121
Thursday 2 July261112
Friday 3 July234125
Saturday 4 July206109
Sunday 5 July216104
Monday 6 July247129
Tuesday 7 July261103
Wednesday 8 July253123
Thursday 9 July285103
Friday 10 July232109
Saturday 11 July20770
Sunday 12 July23597
Monday 13 July25396
Tuesday 14 July287126
Wednesday 15 July297127
Thursday 16 July248105
Friday 17 July235119
Saturday 18 July21588
Sunday 19 July28382
Monday 20 July257124
Tuesday 21 July259144
Wednesday 22 July281129
Thursday 23 July258133
Friday 24 July221109
Saturday 25 July22490
Sunday 26 July25079
Monday 27 July271115
Tuesday 28 July338134
Wednesday 29 July304148
Thursday 30 July250154
Friday 31 July240135
Saturday 1 August22985
Sunday 2 August24477
Monday 3 August230134
Tuesday 4 August285141
Wednesday 5 August298134
Thursday 6 August233139
Friday 7 August232130
Saturday 8 August21584
Sunday 9 August24690
Monday 10 August249128
Tuesday 11 August284106
Wednesday 12 August292105
Thursday 13 August242113
Friday 14 August222108
Saturday 15 August20078
Sunday 16 August23873
Monday 17 August234100
Tuesday 18 August277127
Wednesday 19 August288117
Thursday 20 August252104
Friday 21 August237101
Saturday 22 August20677
Sunday 23 August21972
Monday 24 August25297
Tuesday 25 August266117
Wednesday 26 August312106
Thursday 27 August273107
Friday 28 August22494
Saturday 29 August20681
Sunday 30 August23284
Monday 31 August250104
Tuesday 1 September282123
Wednesday 2 September285120
Thursday 3 September273125
Friday 4 September256125
Saturday 5 September232105
Sunday 6 September23096
Monday 7 September23998
Tuesday 8 September279116
Wednesday 9 September296120
Thursday 10 September228108
Friday 11 September175119
Saturday 12 September166112
Sunday 13 September18989
Monday 14 September195115
Tuesday 15 September189163
Wednesday 16 September232120
Thursday 17 September200115
Friday 18 September196109
Saturday 19 September17490
Sunday 20 September17277

Share of posts by local hour

Show the figures as a table
Share of posts by El Comercio in each local hour, beside the median of its peers.
Local hourEl Comercio
00:001.1%
01:001%
02:000.9%
03:001.2%
04:001.1%
05:001.1%
06:001.7%
07:003.6%
08:004.7%
09:005.3%
10:005.7%
11:006.1%
12:006.3%
13:007.1%
14:006.3%
15:006%
16:005.9%
17:005.9%
18:005.7%
19:005.5%
20:005.1%
21:005.1%
22:004.8%
23:002.8%

Posts a day by weekday

Show the figures as a table
Posts a day by El Comercio on each local weekday, beside the median of its peers.
WeekdayEl Comercio
Monday250
Tuesday300
Wednesday291
Thursday222
Friday225
Saturday208
Sunday228

What it posted

Show the figures as a table
Share of each format among posts by El Comercio, and the median across its peers.
FormatEl ComercioIts peers, median
Photo8%39%
Video or reel5%17%
Album0%3%
Link78%41%
Text only9%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • El Comercio, 18:00 to midnight: 29%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El Comercio's peers are 17 news publishers in Latin America with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 17 peers, A to Z.

The peers

Its 17 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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