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The posting benchmark

UOL on Facebook, beside its peers

How UOL's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 16 peers: news publishers and digital-native newsrooms in Latin America with 3m to 30m followers.

Country
Brazil
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Brazil

UOL: 238 a day

Median in Brazil: 41.3 a day

That is 197 more a day than the median in Brazil.

Place the dots by

Posts a day4th/17Photos and video17th/17Evening postsWeekend day
Engagement per post15th/17Engagement a day15th/17Per 1,000 followers16th/17Comments per post15th/17Comments a day14th/17

UOL, Brazil

4thof 17

Rank among its peers, highest first, posts a day

UOL posted 238 times a day to Facebook, 60% more than the median of 16 news publishers and digital-native newsrooms in Latin America with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: photos and video

914 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

UOL's 16 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

UOL beside 16 peers

UOL and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2384th of 17149
Photos and videounder 1%17th of 1755%
Evening postsNot countedNo rank28%
Weekend dayNot countedNo rank81%
Engagement per post1115th of 1760
Engagement a day14,46815th of 1775,022
Engagement per 1,000 followers0.001416th of 170.010
Comments per post2315th of 17109
Comments a day5,52314th of 1718,359

What it would take

What would reaching the median of its peers take?

UOL's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

914more posts a week

as photos or video, of its 1,666 a week: 3 now, 917 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 1,666 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

UOL's Facebook posts drew 5,523 comments a day, 70% less than the median of 16 news publishers and digital-native newsrooms in Latin America with 3m to 30m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside UOL's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How UOL posted, beside its peers

Its own posts beside its 16 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • UOL
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by UOL, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayUOLMedian of its peers
Monday 29 June260169
Tuesday 30 June324166
Wednesday 1 July301185
Thursday 2 July284164
Friday 3 July293173
Saturday 4 July196136
Sunday 5 July200132
Monday 6 July282174
Tuesday 7 July281188
Wednesday 8 July247151
Thursday 9 July184146
Friday 10 July184152
Saturday 11 July152130
Sunday 12 July167125
Monday 13 July231149
Tuesday 14 July276182
Wednesday 15 July274173
Thursday 16 July230164
Friday 17 July235149
Saturday 18 July172127
Sunday 19 July148162
Monday 20 July203152
Tuesday 21 July191150
Wednesday 22 July235162
Thursday 23 July240145
Friday 24 July217148
Saturday 25 July159117
Sunday 26 July148125
Monday 27 July228160
Tuesday 28 July246161
Wednesday 29 July246191
Thursday 30 July226162
Friday 31 July219149
Saturday 1 August131102
Sunday 2 August125126
Monday 3 August227153
Tuesday 4 August257159
Wednesday 5 August283159
Thursday 6 August273173
Friday 7 August266161
Saturday 8 August140127
Sunday 9 August164121
Monday 10 August239167
Tuesday 11 August273155
Wednesday 12 August304176
Thursday 13 August318148
Friday 14 August321150
Saturday 15 August141106
Sunday 16 August153126
Monday 17 August289150
Tuesday 18 August268174
Wednesday 19 August264166
Thursday 20 August298148
Friday 21 August314152
Saturday 22 August153112
Sunday 23 August167141
Monday 24 August184143
Tuesday 25 August235162
Wednesday 26 August279187
Thursday 27 August294179
Friday 28 August293145
Saturday 29 August174102
Sunday 30 August179126
Monday 31 August291138
Tuesday 1 September310172
Wednesday 2 September297177
Thursday 3 September305171
Friday 4 September251162
Saturday 5 September183127
Sunday 6 September185123
Monday 7 September168130
Tuesday 8 September300138
Wednesday 9 September329146
Thursday 10 September286146
Friday 11 September287159
Saturday 12 September193147
Sunday 13 September171137
Monday 14 September258160
Tuesday 15 September350179
Wednesday 16 September337170
Thursday 17 September343160
Friday 18 September288172
Saturday 19 September179119
Sunday 20 September196118

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by UOL, and the median across its peers.
FormatUOLIts peers, median
Photo0%26%
Video or reel0%9%
Album0%2%
Link100%64%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 28%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

UOL's peers are 16 news publishers and digital-native newsrooms in Latin America with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 16 peers, A to Z.

The peers

Its 16 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us