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The posting benchmark

El Espectador on Facebook, beside its peers

How El Espectador's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Latin America with 2m to 20m followers.

Country
Colombia
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Colombia

El Espectador: 253 a day

Median in Colombia: 75.1 a day

That is 178 more a day than the median in Colombia.

Place the dots by

Posts a day2nd/21Photos and video10th/21Evening posts9th/12Weekend day10th/12
Engagement per post13th/21Engagement a day6th/21Per 1,000 followers14th/21Comments per post12th/21Comments a day7th/21

El Espectador, Colombia

2ndof 21

Rank among its peers, highest first, posts a day

El Espectador posted 253 times a day to Facebook, 2.2 times the median of 20 news publishers in Latin America with 2m to 20m followers, 29 June to 20 September 2026.

The comments its posts draw

18,650 comments a day, 1.9 times the median of its peers. What it would take

See all nine measures

El Espectador's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El Espectador beside 20 peers

El Espectador and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2532nd of 21116
Photos and video67%10th of 2148%
Evening posts24%9th of 1228%
Weekend day73%10th of 1283%
Engagement per post3913th of 2160
Engagement a day97,1526th of 2165,200
Engagement per 1,000 followers0.007114th of 210.010
Comments per post7412th of 2192
Comments a day18,6507th of 219,795

The comments

The comments its posts draw

18,650comments a day

on its Facebook posts, 1.9 times the median of its peers (9,795)

Spread evenly over 24 hours, that is 777 an hour, about 13 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: El Espectador beside its 20 peers

  • El Espectador: 18,650 a day
  • Median of its peers: 9,795
  • 90th percentile of its peers: 30,828
  • Middle half of its peers: 3,905 to 19,192
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 28%

    58 more of its 1,771 posts a week between 18:00 and midnight: 430 now, 488 at the median

  • Weekend day

    A weekend day: 73% of a weekday's posts; the median of its peers 83%

    52 more posts a weekend: 21 on Saturday and 31 on Sunday
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El Espectador's.

Type its name, then choose it.

Or one of its peers

Day by day

How El Espectador posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • El Espectador
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by El Espectador, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEl EspectadorMedian of its peers
Monday 29 June183125
Tuesday 30 June298137
Wednesday 1 July241134
Thursday 2 July315125
Friday 3 July284133
Saturday 4 July203115
Sunday 5 July191108
Monday 6 July239134
Tuesday 7 July283132
Wednesday 8 July267127
Thursday 9 July292105
Friday 10 July285110
Saturday 11 July22286
Sunday 12 July22399.5
Monday 13 July175108
Tuesday 14 July276136
Wednesday 15 July314138
Thursday 16 July294120
Friday 17 July263122
Saturday 18 July21799.5
Sunday 19 July204114
Monday 20 July187126
Tuesday 21 July272146
Wednesday 22 July289132
Thursday 23 July290135
Friday 24 July271127
Saturday 25 July21096
Sunday 26 July18686.5
Monday 27 July248122
Tuesday 28 July286135
Wednesday 29 July284147
Thursday 30 July284138
Friday 31 July263132
Saturday 1 August20289
Sunday 2 August20078.5
Monday 3 August264129
Tuesday 4 August279137
Wednesday 5 August290135
Thursday 6 August286140
Friday 7 August238137
Saturday 8 August22488
Sunday 9 August21190.5
Monday 10 August270138
Tuesday 11 August290119
Wednesday 12 August295115
Thursday 13 August246125
Friday 14 August279110
Saturday 15 August21383.5
Sunday 16 August20179
Monday 17 August180103
Tuesday 18 August255141
Wednesday 19 August290122
Thursday 20 August289111
Friday 21 August303101
Saturday 22 August20277.5
Sunday 23 August20974.5
Monday 24 August26598
Tuesday 25 August296123
Wednesday 26 August278118
Thursday 27 August296111
Friday 28 August28894.5
Saturday 29 August19581
Sunday 30 August20885
Monday 31 August272105
Tuesday 1 September313132
Wednesday 2 September293125
Thursday 3 September321129
Friday 4 September244134
Saturday 5 September200110
Sunday 6 September17397
Monday 7 September24798.5
Tuesday 8 September274120
Wednesday 9 September276123
Thursday 10 September320110
Friday 11 September286125
Saturday 12 September221123
Sunday 13 September21193
Monday 14 September296122
Tuesday 15 September290161
Wednesday 16 September290120
Thursday 17 September212118
Friday 18 September231118
Saturday 19 September19890.5
Sunday 20 September19389

Share of posts by local hour

Show the figures as a table
Share of posts by El Espectador in each local hour, beside the median of its peers.
Local hourEl EspectadorMedian of its peers
00:001.3%1.2%
01:001.1%0.9%
02:000.9%0.7%
03:000.7%0.7%
04:001.1%0.7%
05:001.7%1%
06:004.1%2.1%
07:004.6%4.4%
08:005.6%4.9%
09:005.8%5.7%
10:006.5%6%
11:006.5%6.4%
12:006.3%5.9%
13:005.5%6%
14:005.7%6%
15:005.7%6.2%
16:006.4%6.2%
17:006.1%6.2%
18:006.3%6%
19:006.1%5.8%
20:004.7%5.2%
21:003.8%4.9%
22:002.2%3.6%
23:001.3%3.3%

Posts a day by weekday

Show the figures as a table
Posts a day by El Espectador on each local weekday, beside the median of its peers.
WeekdayEl EspectadorMedian of its peers
Monday248152
Tuesday282172
Wednesday291160
Thursday282157
Friday265143
Saturday206122
Sunday196125

What it posted

Show the figures as a table
Share of each format among posts by El Espectador, and the median across its peers.
FormatEl EspectadorIts peers, median
Photo64%22%
Video or reel2%13%
Album1%1%
Link33%64%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • El Espectador, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, El Espectador posted 73% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El Espectador's peers are 20 news publishers in Latin America with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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