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The posting benchmark

Milenio on Facebook, beside its peers

How Milenio's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in Latin America with 3m to 30m followers.

Country
Mexico
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Mexico

Milenio: 306 a day

Median in Mexico: 41.7 a day

That is 264 more a day than the median in Mexico.

Place the dots by

Posts a day1st/15Photos and video2nd/15Evening postsWeekend day
Engagement per post5th/15Engagement a day4th/15Per 1,000 followers8th/15Comments per post8th/15Comments a day4th/15

Milenio, Mexico

1stof 15

Rank among its peers, highest first, posts a day

Milenio posted 306 times a day to Facebook, 2.2 times the median of 14 news publishers in Latin America with 3m to 30m followers, 29 June to 20 September 2026.

The comments its posts draw

27,058 comments a day, 1.5 times the median of its peers. What it would take

See all nine measures

Milenio's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Milenio beside 14 peers

Milenio and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3061st of 15141
Photos and video97%2nd of 1540%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post795th of 1548
Engagement a day280,0304th of 1568,355
Engagement per 1,000 followers0.00998th of 150.010
Comments per post888th of 15102
Comments a day27,0584th of 1517,833

The comments

The comments its posts draw

27,058comments a day

on its Facebook posts, 1.5 times the median of its peers (17,833)

Spread evenly over 24 hours, that is 1,127 an hour, about 19 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Milenio beside its 14 peers

  • Milenio: 27,058 a day
  • Median of its peers: 17,833
  • 90th percentile of its peers: 37,732
  • Middle half of its peers: 6,784 to 19,227
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Milenio's.

Type its name, then choose it.

Or one of its peers

Day by day

How Milenio posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Milenio
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Milenio, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMilenioMedian of its peers
Monday 29 June305161
Tuesday 30 June385160
Wednesday 1 July371167
Thursday 2 July366153
Friday 3 July305163
Saturday 4 July306123
Sunday 5 July280122
Monday 6 July375149
Tuesday 7 July360166
Wednesday 8 July313140
Thursday 9 July411139
Friday 10 July330131
Saturday 11 July292124
Sunday 12 July232114
Monday 13 July308136
Tuesday 14 July303167
Wednesday 15 July426157
Thursday 16 July406159
Friday 17 July362143
Saturday 18 July289123
Sunday 19 July325136
Monday 20 July287142
Tuesday 21 July323148
Wednesday 22 July365148
Thursday 23 July357142
Friday 24 July322148
Saturday 25 July289117
Sunday 26 July241114
Monday 27 July308158
Tuesday 28 July363152
Wednesday 29 July369176
Thursday 30 July368159
Friday 31 July283149
Saturday 1 August275102
Sunday 2 August247116
Monday 3 August310144
Tuesday 4 August315155
Wednesday 5 August369156
Thursday 6 August361161
Friday 7 August333155
Saturday 8 August310127
Sunday 9 August226121
Monday 10 August316164
Tuesday 11 August319139
Wednesday 12 August397156
Thursday 13 August382145
Friday 14 August317142
Saturday 15 August264106
Sunday 16 August251112
Monday 17 August274131
Tuesday 18 August318161
Wednesday 19 August327158
Thursday 20 August392147
Friday 21 August277140
Saturday 22 August29294
Sunday 23 August238107
Monday 24 August246137
Tuesday 25 August360140
Wednesday 26 August341157
Thursday 27 August351172
Friday 28 August276132
Saturday 29 August28393
Sunday 30 August298103
Monday 31 August299126
Tuesday 1 September329169
Wednesday 2 September353149
Thursday 3 September403153
Friday 4 September350150
Saturday 5 September194127
Sunday 6 September98136
Monday 7 September111130
Tuesday 8 September74138
Wednesday 9 September192137
Thursday 10 September302130
Friday 11 September279140
Saturday 12 September234137
Sunday 13 September195123
Monday 14 September258149
Tuesday 15 September312167
Wednesday 16 September388138
Thursday 17 September336149
Friday 18 September304156
Saturday 19 September28098
Sunday 20 September240106

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Milenio, and the median across its peers.
FormatMilenioIts peers, median
Photo16%21.2%
Video or reel21.2%7%
Album60%1%
Link2%70%
Text only1%0%
Other1%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place Milenio's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Milenio's peers are 14 news publishers in Latin America with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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