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The posting benchmark

LA NACION on Facebook, beside its peers

How LA NACION's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Latin America with 2m to 20m followers.

Country
Argentina
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Argentina

LA NACION: 205 a day

Median in Argentina: 166 a day

That is 39 more a day than the median in Argentina.

Place the dots by

Posts a day4th/21Photos and video16th/21Evening posts2nd/12Weekend day11th/12
Engagement per post15th/21Engagement a day7th/21Per 1,000 followers19th/21Comments per post13th/21Comments a day10th/21

LA NACION, Argentina

4thof 21

Rank among its peers, highest first, posts a day

LA NACION posted 205 times a day to Facebook, 77% more than the median of 20 news publishers in Latin America with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

57 more posts a weekend would reach its peers' median. What it would take

See all nine measures

LA NACION's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

LA NACION beside 20 peers

LA NACION and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2054th of 21116
Photos and video17%16th of 2160%
Evening posts34%2nd of 1227%
Weekend day70%11th of 1283%
Engagement per post1715th of 2160
Engagement a day80,1227th of 2165,200
Engagement per 1,000 followers0.002619th of 210.010
Comments per post6113th of 2192
Comments a day12,58210th of 219,795

What it would take

What would reaching the median of its peers take?

LA NACION's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

57more posts a weekend

25 on Saturday and 32 on Sunday, to bring each to the median of its peers

On a weekend day, LA NACION posts 70% of a weekday's posts. The median of its peers: 83%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • LA NACION
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
LA NACIONA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday2090
Tuesday2350
Wednesday2240
Thursday2400
Friday2130
Saturday161185.925
Sunday154185.932

The other measures, in posts

  • Photos and video

    17% of its posts; the median of its peers 60%

    623 more of its 1,435 posts a week as photos or video: 238 now, 861 at the median
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

LA NACION's posts drew 12,582 comments a day, 1.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside LA NACION's.

Type its name, then choose it.

Or one of its peers

Day by day

How LA NACION posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • LA NACION
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by LA NACION, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLA NACIONMedian of its peers
Monday 29 June199125
Tuesday 30 June235137
Wednesday 1 July242134
Thursday 2 July254125
Friday 3 July216133
Saturday 4 July199115
Sunday 5 July178108
Monday 6 July198134
Tuesday 7 July256132
Wednesday 8 July249127
Thursday 9 July219105
Friday 10 July187110
Saturday 11 July17186
Sunday 12 July19899.5
Monday 13 July216108
Tuesday 14 July237136
Wednesday 15 July261138
Thursday 16 July244120
Friday 17 July214122
Saturday 18 July21399.5
Sunday 19 July207114
Monday 20 July217126
Tuesday 21 July216146
Wednesday 22 July225132
Thursday 23 July234135
Friday 24 July192127
Saturday 25 July16696
Sunday 26 July13486.5
Monday 27 July186122
Tuesday 28 July216135
Wednesday 29 July207147
Thursday 30 July228138
Friday 31 July219132
Saturday 1 August15389
Sunday 2 August13078.5
Monday 3 August183129
Tuesday 4 August212137
Wednesday 5 August245135
Thursday 6 August244140
Friday 7 August216137
Saturday 8 August16988
Sunday 9 August16790.5
Monday 10 August202138
Tuesday 11 August231119
Wednesday 12 August48131
Thursday 13 August172125
Friday 14 August247110
Saturday 15 August15883.5
Sunday 16 August14579
Monday 17 August174103
Tuesday 18 August215141
Wednesday 19 August241122
Thursday 20 August254111
Friday 21 August208101
Saturday 22 August16177.5
Sunday 23 August14474.5
Monday 24 August20298
Tuesday 25 August228123
Wednesday 26 August253118
Thursday 27 August252111
Friday 28 August19894.5
Saturday 29 August16881
Sunday 30 August15785
Monday 31 August211105
Tuesday 1 September281132
Wednesday 2 September239125
Thursday 3 September244129
Friday 4 September210134
Saturday 5 September176110
Sunday 6 September15597
Monday 7 September19798.5
Tuesday 8 September251120
Wednesday 9 September243123
Thursday 10 September226110
Friday 11 September223125
Saturday 12 September141123
Sunday 13 September15493
Monday 14 September206122
Tuesday 15 September245161
Wednesday 16 September238120
Thursday 17 September225118
Friday 18 September214118
Saturday 19 September17190.5
Sunday 20 September16689

Share of posts by local hour

Show the figures as a table
Share of posts by LA NACION in each local hour, beside the median of its peers.
Local hourLA NACIONMedian of its peers
00:003.6%1.1%
01:002.1%0.9%
02:001.8%0.7%
03:002%0.7%
04:001.5%0.7%
05:001%1.1%
06:001.7%2.2%
07:002.8%4.6%
08:003.2%5.3%
09:003.8%6%
10:004.4%6.7%
11:005.1%6.7%
12:005.6%6.5%
13:005%5.8%
14:004.9%5.8%
15:005.5%6.1%
16:005.9%6.1%
17:006.4%6.1%
18:006.4%5.8%
19:006.2%5.6%
20:006.2%5%
21:005.7%4.2%
22:005.1%3.4%
23:004.1%2.9%

Posts a day by weekday

Show the figures as a table
Posts a day by LA NACION on each local weekday, beside the median of its peers.
WeekdayLA NACIONMedian of its peers
Monday209152
Tuesday235172
Wednesday224160
Thursday240157
Friday213143
Saturday161122
Sunday154125

What it posted

Show the figures as a table
Share of each format among posts by LA NACION, and the median across its peers.
FormatLA NACIONIts peers, median
Photo10%33%
Video or reel6%13%
Album1%1%
Link84%52%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • LA NACION, 18:00 to midnight: 34%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, LA NACION posted 70% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

LA NACION's peers are 20 news publishers in Latin America with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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