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The posting benchmark

Folha de S.Paulo on Facebook, beside its peers

How Folha de S.Paulo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Latin America with 2m to 20m followers.

Country
Brazil
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Brazil

Folha de S.Paulo: 94.1 a day

Median in Brazil: 41.3 a day

That is 52.9 more a day than the median in Brazil.

Place the dots by

Posts a day14th/21Photos and video13th/21Evening postsWeekend day
Engagement per post11th/21Engagement a day12th/21Per 1,000 followers12th/21Comments per post4th/21Comments a day6th/21

Folha de S.Paulo, Brazil

14thof 21

Rank among its peers, highest first, posts a day

Folha de S.Paulo posted 94.1 times a day to Facebook. The median of its 20 peers: 126.

The comments its posts draw

19,175 comments a day, 2.0 times the median of its peers. What it would take

Peers: 20 news publishers in Latin America with 2m to 20m followers, 12 weeks to 20 September 2026.

See all nine measures

Folha de S.Paulo's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Folha de S.Paulo beside 20 peers

Folha de S.Paulo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day94.114th of 21126
Photos and video36.7%13th of 2160%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank82%
Engagement per post5311th of 2155
Engagement a day63,61012th of 2168,355
Engagement per 1,000 followers0.009412th of 210.010
Comments per post2044th of 2181
Comments a day19,1756th of 219,795

The comments

The comments its posts draw

19,175comments a day

on its Facebook posts, 2.0 times the median of its peers (9,795)

Spread evenly over 24 hours, that is 799 an hour, about 13 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Folha de S.Paulo beside its 20 peers

  • Folha de S.Paulo: 19,175 a day
  • Median of its peers: 9,795
  • 90th percentile of its peers: 30,828
  • Middle half of its peers: 3,905 to 18,799
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    94.1 now; the median of its peers 126

    31.9 more a day, 224 a week

  • Photos and video

    36.7% of its posts; the median of its peers 60.0%

    154 more of its 659 posts a week as photos or video: 242 now, 396 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Folha de S.Paulo's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Folha de S.Paulo posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Folha de S.Paulo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Folha de S.Paulo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayFolha de S.PauloMedian of its peers
Monday 29 June65135
Tuesday 30 June87151
Wednesday 1 July91149
Thursday 2 July81141
Friday 3 July53150
Saturday 4 July88123
Sunday 5 July104113
Monday 6 July99140
Tuesday 7 July73153
Wednesday 8 July89135
Thursday 9 July84120
Friday 10 July73116
Saturday 11 July70109
Sunday 12 July59108
Monday 13 July62127
Tuesday 14 July75153
Wednesday 15 July60148
Thursday 16 July74139
Friday 17 July61132
Saturday 18 July66116
Sunday 19 July71129
Monday 20 July80131
Tuesday 21 July86148
Wednesday 22 July68141
Thursday 23 July100139
Friday 24 July90145
Saturday 25 July90106
Sunday 26 July72100
Monday 27 July68140
Tuesday 28 July87141
Wednesday 29 July80150
Thursday 30 July86152
Friday 31 July82138
Saturday 1 August8596
Sunday 2 August7591
Monday 3 August81135
Tuesday 4 August86143
Wednesday 5 August94138
Thursday 6 August74143
Friday 7 August76146
Saturday 8 August61107
Sunday 9 August5898
Monday 10 August72152
Tuesday 11 August91134
Wednesday 12 August88131
Thursday 13 August89140
Friday 14 August77122
Saturday 15 August6996
Sunday 16 August6897.5
Monday 17 August62112
Tuesday 18 August99158
Wednesday 19 August80141
Thursday 20 August66132
Friday 21 August75116
Saturday 22 August6884.5
Sunday 23 August6383.5
Monday 24 August73118
Tuesday 25 August77129
Wednesday 26 August71131
Thursday 27 August64137
Friday 28 August75109
Saturday 29 August6289.5
Sunday 30 August6386.5
Monday 31 August77108
Tuesday 1 September94155
Wednesday 2 September82130
Thursday 3 September87140
Friday 4 September64144
Saturday 5 September71117
Sunday 6 September72107
Monday 7 September74105
Tuesday 8 September72124
Wednesday 9 September79131
Thursday 10 September84117
Friday 11 September222125
Saturday 12 September208123
Sunday 13 September20593
Monday 14 September223122
Tuesday 15 September363161
Wednesday 16 September303120
Thursday 17 September294118
Friday 18 September268118
Saturday 19 September9194
Sunday 20 September55104

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Folha de S.Paulo, and the median across its peers.
FormatFolha de S.PauloIts peers, median
Photo17%33%
Video or reel17%13%
Album3%1%
Link63%53%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Folha de S.Paulo's peers are 20 news publishers in Latin America with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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