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The posting benchmark

Olé on Facebook, beside its peers

How Olé's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers in Latin America with 3m to 30m followers.

Country
Argentina
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Argentina

Olé: 166 a day

Median in Argentina: 166 a day

Place the dots by

Posts a day6th/14Photos and video7th/14Evening postsWeekend day
Engagement per post3rd/14Engagement a day2nd/14Per 1,000 followers5th/14Comments per post5th/14Comments a day3rd/14

Olé, Argentina

6thof 14

Rank among its peers, highest first, posts a day

Olé posted 166 times a day to Facebook. The median of its 13 peers: 134.

The comments its posts draw

29,677 comments a day, 1.7 times the median of its peers. What it would take

Peers: 13 news publishers in Latin America with 3m to 30m followers, 12 weeks to 20 September 2026.

See all nine measures

Olé's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Olé beside 13 peers

Olé and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1666th of 14134
Photos and video43%7th of 1436.7%
Evening posts40%No rankToo few peers
Weekend day107%No rankToo few peers
Engagement per post1043rd of 1443
Engagement a day338,2602nd of 1466,789
Engagement per 1,000 followers0.0135th of 140.0094
Comments per post1795th of 1474
Comments a day29,6773rd of 1417,598

The comments

The comments its posts draw

29,677comments a day

on its Facebook posts, 1.7 times the median of its peers (17,598)

Spread evenly over 24 hours, that is 1,237 an hour, about 21 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Olé beside its 13 peers

  • Olé: 29,677 a day
  • Median of its peers: 17,598
  • 90th percentile of its peers: 38,359
  • Middle half of its peers: 6,388 to 19,175
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • Too few of its peers have a figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Olé's.

Type its name, then choose it.

Or one of its peers

Day by day

How Olé posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Olé
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Olé, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayOléMedian of its peers
Monday 29 June168170
Tuesday 30 June173155
Wednesday 1 July145172
Thursday 2 July144167
Friday 3 July205165
Saturday 4 July204125
Sunday 5 July163130
Monday 6 July196146
Tuesday 7 July226153
Wednesday 8 July139141
Thursday 9 July133145
Friday 10 July165151
Saturday 11 July140126
Sunday 12 July218115
Monday 13 July160137
Tuesday 14 July174160
Wednesday 15 July216148
Thursday 16 July162156
Friday 17 July168140
Saturday 18 July188120
Sunday 19 July211121
Monday 20 July195149
Tuesday 21 July131148
Wednesday 22 July129148
Thursday 23 July137143
Friday 24 July185146
Saturday 25 July160123
Sunday 26 July140122
Monday 27 July160155
Tuesday 28 July134157
Wednesday 29 July161191
Thursday 30 July154161
Friday 31 July191147
Saturday 1 August121105
Sunday 2 August162122
Monday 3 August156138
Tuesday 4 August153157
Wednesday 5 August161155
Thursday 6 August172150
Friday 7 August149160
Saturday 8 August189122
Sunday 9 August170120
Monday 10 August168167
Tuesday 11 August170137
Wednesday 12 August196137
Thursday 13 August146143
Friday 14 August152132
Saturday 15 August176103
Sunday 16 August178110
Monday 17 August144118
Tuesday 18 August185160
Wednesday 19 August170154
Thursday 20 August147147
Friday 21 August166130
Saturday 22 August12677
Sunday 23 August17174
Monday 24 August186136
Tuesday 25 August149130
Wednesday 26 August131191
Thursday 27 August182167
Friday 28 August160123
Saturday 29 August17681
Sunday 30 August19587
Monday 31 August204109
Tuesday 1 September169169
Wednesday 2 September168130
Thursday 3 September184147
Friday 4 September145154
Saturday 5 September160119
Sunday 6 September16098
Monday 7 September156111
Tuesday 8 September129146
Wednesday 9 September167138
Thursday 10 September122154
Friday 11 September142175
Saturday 12 September169141
Sunday 13 September148143
Monday 14 September165155
Tuesday 15 September164189
Wednesday 16 September195144
Thursday 17 September168152
Friday 18 September166178
Saturday 19 September151105
Sunday 20 September216110

Share of posts by local hour

Show the figures as a table
Share of posts by Olé in each local hour, beside the median of its peers.
Local hourOlé
00:001.8%
01:000.9%
02:000.7%
03:000.5%
04:000.4%
05:000.3%
06:000.3%
07:001.3%
08:002.6%
09:003.3%
10:004.3%
11:004.6%
12:005.5%
13:005.7%
14:005.7%
15:006.8%
16:007.2%
17:008.1%
18:007.9%
19:007.5%
20:007.4%
21:006.9%
22:005.4%
23:004.9%

Posts a day by weekday

Show the figures as a table
Posts a day by Olé on each local weekday, beside the median of its peers.
WeekdayOlé
Monday162
Tuesday172
Wednesday160
Thursday157
Friday164
Saturday168
Sunday179

What it posted

Show the figures as a table
Share of each format among posts by Olé, and the median across its peers.
FormatOléIts peers, median
Photo13%20%
Video or reel18%7%
Album12%1%
Link56%73%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Olé, 18:00 to midnight: 40%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Olé's peers are 13 news publishers in Latin America with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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