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The posting benchmark

The Hankook Ilbo on Facebook, beside its peers

How The Hankook Ilbo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 35 peers: news publishers, digital-native newsrooms and news agencies in Asia with 100k to 1m followers.

Country
South Korea
Sub-region
East Asia
Region
Asia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within South Korea

The Hankook Ilbo: 17.6 a day

Median in South Korea: 17.6 a day

Place the dots by

Posts a day29th/36Photos and video6th/36Evening posts25th/31Weekend day29th/31
Engagement per post22nd/36Engagement a day27th/36Per 1,000 followers21st/36Comments per post14th/36Comments a day17th/36

The Hankook Ilbo, South Korea

29thof 36

Rank among its peers, highest first, posts a day

The Hankook Ilbo posted 17.6 times a day to Facebook, at least 44% less than the median of 35 news publishers, digital-native newsrooms and news agencies in Asia with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

13.7 more posts a day would reach its peers' median. What it would take

See all nine measures

The Hankook Ilbo's 35 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Hankook Ilbo beside 35 peers

The Hankook Ilbo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day17.629th of 3631.3
Photos and video95%6th of 3647%
Evening posts15%25th of 3127%
Weekend day15%29th of 3166%
Engagement per post522nd of 367
Engagement a day64427th of 362,117
Engagement per 1,000 followers0.01721st of 360.023
Comments per post7.714th of 364.8
Comments a day13617th of 36110

What it would take

What would reaching the median of its peers take?

13.7more posts a day

96 a week, to reach the median of its peers: 31.3 a day, against 17.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 15% of its posts; the median of its peers 27%

    16 more of its 123 posts a week between 18:00 and midnight: 18 now, 34 at the median

  • Weekend day

    A weekend day: 15% of a weekday's posts; the median of its peers 66%

    25 more posts a weekend: 12 on Saturday and 13 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Hankook Ilbo's posts drew 136 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Hankook Ilbo's.

Type its name, then choose it.

Or one of its peers

Day by day

How The Hankook Ilbo posted, beside its peers

Its own posts beside its 35 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Hankook Ilbo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Hankook Ilbo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Hankook IlboMedian of its peers
Monday 29 June2527
Tuesday 30 June2728
Wednesday 1 July2830
Thursday 2 July2528
Friday 3 July2426
Saturday 4 July422
Sunday 5 July320
Monday 6 July3029
Tuesday 7 July2632
Wednesday 8 July2635
Thursday 9 July2731
Friday 10 July2630
Saturday 11 July421
Sunday 12 July322
Monday 13 July2933
Tuesday 14 July2736
Wednesday 15 July2339
Thursday 16 July2434
Friday 17 July231
Saturday 18 July323
Sunday 19 July319
Monday 20 July2131
Tuesday 21 July2038
Wednesday 22 July2130
Thursday 23 July2139
Friday 24 July2134
Saturday 25 July424
Sunday 26 July419
Monday 27 July2033
Tuesday 28 July2139
Wednesday 29 July2632
Thursday 30 July2129
Friday 31 July1835
Saturday 1 August428
Sunday 2 August317
Monday 3 August2133
Tuesday 4 August2334
Wednesday 5 August2136
Thursday 6 August2130
Friday 7 August1535
Saturday 8 August427
Sunday 9 August419
Monday 10 August2228
Tuesday 11 August2136
Wednesday 12 August2335
Thursday 13 August2035
Friday 14 August1935
Saturday 15 August528
Sunday 16 August321
Monday 17 August536
Tuesday 18 August2335
Wednesday 19 August1934
Thursday 20 August2335
Friday 21 August2233
Saturday 22 August427
Sunday 23 August424
Monday 24 August2940
Tuesday 25 August2437
Wednesday 26 August2331
Thursday 27 August2835
Friday 28 August1735
Saturday 29 August420
Sunday 30 August421
Monday 31 August2434
Tuesday 1 September2840
Wednesday 2 September2330
Thursday 3 September2132
Friday 4 September2233
Saturday 5 September424
Sunday 6 September421
Monday 7 September2740
Tuesday 8 September2540
Wednesday 9 September2439
Thursday 10 September2436
Friday 11 September2239
Saturday 12 September420
Sunday 13 September419
Monday 14 September2234
Tuesday 15 September3834
Wednesday 16 September3239
Thursday 17 September3437
Friday 18 September2735
Saturday 19 September424
Sunday 20 September419

Share of posts by local hour

Show the figures as a table
Share of posts by The Hankook Ilbo in each local hour, beside the median of its peers.
Local hourThe Hankook IlboMedian of its peers
00:000%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000%0.3%
07:006.7%2.6%
08:000.3%3.7%
09:009.6%5.9%
10:0011.7%7.3%
11:008.2%6.9%
12:001.4%7.6%
13:008.6%7.2%
14:006.5%7.2%
15:0011.1%8.9%
16:007%8.1%
17:0013.8%7.2%
18:000.7%6.3%
19:005.7%5.8%
20:000.1%5.5%
21:004.7%4.5%
22:000%3.7%
23:003.9%1%

Posts a day by weekday

Show the figures as a table
Posts a day by The Hankook Ilbo on each local weekday, beside the median of its peers.
WeekdayThe Hankook IlboMedian of its peers
Monday21.534.7
Tuesday25.236.1
Wednesday24.236
Thursday24.134.6
Friday21.635.4
Saturday423.1
Sunday320.9

What it posted

Show the figures as a table
Share of each format among posts by The Hankook Ilbo, and the median across its peers.
FormatThe Hankook IlboIts peers, median
Photo77%16%
Video or reel12%11%
Album6%2%
Link5%71%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Hankook Ilbo, 18:00 to midnight: 15%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, The Hankook Ilbo posted 15% of a weekday's posts. The median of its peers: 66%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Hankook Ilbo's peers are 35 news publishers, digital-native newsrooms and news agencies in Asia with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 35 peers, A to Z.

The peers

Its 35 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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