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The posting benchmark

The Asahi Shimbun (Asahi Shimbun Digital) on Facebook, beside its peers

How The Asahi Shimbun (Asahi Shimbun Digital)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 34 peers: news publishers, digital-native newsrooms and news agencies in Asia with 100k to 1m followers.

Country
Japan
Sub-region
East Asia
Region
Asia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Japan

The Asahi Shimbun (Asahi Shimbun Digital): 12 a day

Median in Japan: at least 12 a day

Place the dots by

Posts a day32nd/35Photos and video32nd/35Evening posts2nd/30Weekend day16th/30
Engagement per post8th/35Engagement a day26th/35Per 1,000 followers6th/35Comments per post16th/35Comments a day22nd/35

The Asahi Shimbun (Asahi Shimbun Digital), Japan

32ndof 35

Rank among its peers, highest first, posts a day

The Asahi Shimbun (Asahi Shimbun Digital) posted 12 times a day to Facebook, at least 62% less than the median of 34 news publishers, digital-native newsrooms and news agencies in Asia with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

19.6 more posts a day would reach its peers' median. What it would take

See all nine measures

The Asahi Shimbun (Asahi Shimbun Digital)'s 34 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Asahi Shimbun (Asahi Shimbun Digital) beside 34 peers

The Asahi Shimbun (Asahi Shimbun Digital) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1232nd of 3531.6
Photos and video5%32nd of 3549%
Evening posts44%2nd of 3026%
Weekend day65%16th of 3067%
Engagement per post318th of 356.8
Engagement a day68326th of 352,465
Engagement per 1,000 followers0.1006th of 350.022
Comments per post5.616th of 354.9
Comments a day6722nd of 35127

What it would take

What would reaching the median of its peers take?

19.6more posts a day

138 a week, to reach the median of its peers: 31.6 a day, against 12 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    5% of its posts; the median of its peers 49%

    37 more of its 84 posts a week as photos or video: 4 now, 41 at the median

  • Weekend day

    A weekend day: 65% of a weekday's posts; the median of its peers 67%

    2 more posts a weekend, all on Saturday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Asahi Shimbun (Asahi Shimbun Digital)'s posts drew 67 comments a day. The median of its peers: 127.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Asahi Shimbun (Asahi Shimbun Digital)'s.

Type its name, then choose it.

Or one of its peers

Day by day

How The Asahi Shimbun (Asahi Shimbun Digital) posted, beside its peers

Its own posts beside its 34 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Asahi Shimbun (Asahi Shimbun Digital)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Asahi Shimbun (Asahi Shimbun Digital), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Asahi Shimbun (Asahi Shimbun Digital)Median of its peers
Monday 29 June628.5
Tuesday 30 June728
Wednesday 1 July630.5
Thursday 2 July1828.5
Friday 3 July826.5
Saturday 4 July623.5
Sunday 5 July1821
Monday 6 July1230.5
Tuesday 7 July933.5
Wednesday 8 July1835
Thursday 9 July2331.5
Friday 10 July1930.5
Saturday 11 July1822
Sunday 12 July1622
Monday 13 July1834
Tuesday 14 July1636
Wednesday 15 July1140
Thursday 16 July1834.5
Friday 17 July731
Saturday 18 July827.5
Sunday 19 July1020
Monday 20 July031
Tuesday 21 July738.5
Wednesday 22 July2131
Thursday 23 July1340.5
Friday 24 July1334
Saturday 25 July824.5
Sunday 26 July1420
Monday 27 July833
Tuesday 28 July939.5
Wednesday 29 July1335.5
Thursday 30 July1831.5
Friday 31 July835
Saturday 1 August728.5
Sunday 2 August1117
Monday 3 August1033.5
Tuesday 4 August1334
Wednesday 5 August1036
Thursday 6 August2330.5
Friday 7 August2235.5
Saturday 8 August128
Sunday 9 August1419.5
Monday 10 August2029.5
Tuesday 11 August737
Wednesday 12 August835
Thursday 13 August935.5
Friday 14 August736
Saturday 15 August1028.5
Sunday 16 August1121.5
Monday 17 August2436.5
Tuesday 18 August935.5
Wednesday 19 August2034.5
Thursday 20 August2736
Friday 21 August933.5
Saturday 22 August1427.5
Sunday 23 August125
Monday 24 August2740
Tuesday 25 August3438
Wednesday 26 August1034.5
Thursday 27 August1735.5
Friday 28 August836
Saturday 29 August1120.5
Sunday 30 August923.5
Monday 31 August2835.5
Tuesday 1 September3041
Wednesday 2 September1430.5
Thursday 3 September1932.5
Friday 4 September733.5
Saturday 5 September024.5
Sunday 6 September022.5
Monday 7 September141
Tuesday 8 September240
Wednesday 9 September1739.5
Thursday 10 September1037
Friday 11 September939.5
Saturday 12 September022.5
Sunday 13 September819
Monday 14 September734.5
Tuesday 15 September636.5
Wednesday 16 September740
Thursday 17 September1137
Friday 18 September1336
Saturday 19 September1226
Sunday 20 September020

Share of posts by local hour

Show the figures as a table
Share of posts by The Asahi Shimbun (Asahi Shimbun Digital) in each local hour, beside the median of its peers.
Local hourThe Asahi Shimbun (Asahi Shimbun Digital)Median of its peers
00:000%0.3%
01:000%0%
02:000.1%0%
03:000%0%
04:000%0%
05:000%0%
06:000%0.3%
07:000.6%2.6%
08:000.5%3.8%
09:000.6%6.3%
10:001.2%7.7%
11:002.2%6.8%
12:006.6%7.3%
13:001.9%7.3%
14:0010.2%7%
15:009.8%8.8%
16:0010.3%8%
17:0012.4%7%
18:0010.6%6.1%
19:009.3%5.9%
20:008.9%5%
21:007.8%5.1%
22:006.8%3.1%
23:000.2%1.6%

Posts a day by weekday

Show the figures as a table
Posts a day by The Asahi Shimbun (Asahi Shimbun Digital) on each local weekday, beside the median of its peers.
WeekdayThe Asahi Shimbun (Asahi Shimbun Digital)Median of its peers
Monday13.335.4
Tuesday12.437.7
Wednesday12.836.8
Thursday17.434.8
Friday10.936.5
Saturday7.6724.3
Sunday9.5821

What it posted

Show the figures as a table
Share of each format among posts by The Asahi Shimbun (Asahi Shimbun Digital), and the median across its peers.
FormatThe Asahi Shimbun (Asahi Shimbun Digital)Its peers, median
Photo4%19%
Video or reel1%12%
Album0%3%
Link95%67%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Asahi Shimbun (Asahi Shimbun Digital), 18:00 to midnight: 44%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, The Asahi Shimbun (Asahi Shimbun Digital) posted 65% of a weekday's posts. The median of its peers: 67%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Asahi Shimbun (Asahi Shimbun Digital)'s peers are 34 news publishers, digital-native newsrooms and news agencies in Asia with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 34 peers, A to Z.

The peers

Its 34 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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