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The posting benchmark

The Business Times on Facebook, beside its peers

How The Business Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 30 peers: news publishers, digital-native newsrooms and news agencies in Asia with 100k to 1m followers.

Country
Singapore
Sub-region
South-East Asia
Region
Asia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Singapore

The Business Times: 24 a day

No median is printed for Singapore.

Place the dots by

Posts a day20th/31Photos and video25th/31Evening posts12th/26Weekend day17th/26
Engagement per post16th/31Engagement a day15th/31Per 1,000 followers15th/31Comments per post14th/31Comments a day14th/31

The Business Times, Singapore

20thof 31

Rank among its peers, highest first, posts a day

The Business Times posted 24 times a day to Facebook. The median of its 30 peers: 30.9.

Its first gap: photos and video

69 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 30 news publishers, digital-native newsrooms and news agencies in Asia with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

The Business Times's 30 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Business Times beside 30 peers

The Business Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2420th of 3130.9
Photos and video9%25th of 3150%
Evening posts28%12th of 2626%
Weekend day48%17th of 2665%
Engagement per post6.516th of 316.5
Engagement a day1,22415th of 311,080
Engagement per 1,000 followers0.02115th of 310.016
Comments per post4.914th of 314.4
Comments a day11714th of 3180

What it would take

What would reaching the median of its peers take?

The Business Times's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

69more posts a week

as photos or video, of its 168 a week: 15 now, 84 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 168 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    24 now; the median of its peers 30.9

    6.9 more a day, 49 a week

  • Weekend day

    A weekend day: 48% of a weekday's posts; the median of its peers 65%

    10 more posts a weekend: 6 on Saturday and 4 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Business Times's posts drew 117 comments a day, 1.5 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Business Times's.

Type its name, then choose it.

Or one of its peers

Day by day

How The Business Times posted, beside its peers

Its own posts beside its 30 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Business Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Business Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Business TimesMedian of its peers
Monday 29 June3025
Tuesday 30 June3028
Wednesday 1 July3129
Thursday 2 July2928
Friday 3 July2626
Saturday 4 July1520
Sunday 5 July2018
Monday 6 July3129.5
Tuesday 7 July3529.5
Wednesday 8 July3533
Thursday 9 July2530.5
Friday 10 July2530.5
Saturday 11 July921
Sunday 12 July817
Monday 13 July3134
Tuesday 14 July3335.5
Wednesday 15 July3540.5
Thursday 16 July3133.5
Friday 17 July2830
Saturday 18 July1527
Sunday 19 July2112
Monday 20 July2929.5
Tuesday 21 July3036.5
Wednesday 22 July3228
Thursday 23 July3237.5
Friday 24 July3831.5
Saturday 25 July1925
Sunday 26 July2316
Monday 27 July3032
Tuesday 28 July3234
Wednesday 29 July3130.5
Thursday 30 July2931.5
Friday 31 July2630.5
Saturday 1 August1226.5
Sunday 2 August514.5
Monday 3 August2833
Tuesday 4 August2534
Wednesday 5 August2534
Thursday 6 August2630.5
Friday 7 August2635
Saturday 8 August1529.5
Sunday 9 August1516
Monday 10 August1630.5
Tuesday 11 August2937
Wednesday 12 August2735.5
Thursday 13 August2633.5
Friday 14 August2236.5
Saturday 15 August728.5
Sunday 16 August718
Monday 17 August2536.5
Tuesday 18 August2435.5
Wednesday 19 August2336
Thursday 20 August2635
Friday 21 August2633.5
Saturday 22 August728.5
Sunday 23 August2120.5
Monday 24 August2840
Tuesday 25 August2738
Wednesday 26 August2930
Thursday 27 August2635
Friday 28 August2532.5
Saturday 29 August720.5
Sunday 30 August1217
Monday 31 August2934
Tuesday 1 September3341
Wednesday 2 September2530.5
Thursday 3 September1632
Friday 4 September2132.5
Saturday 5 September1526
Sunday 6 September1718
Monday 7 September2938.5
Tuesday 8 September3235.5
Wednesday 9 September2738
Thursday 10 September3035.5
Friday 11 September2538
Saturday 12 September1325
Sunday 13 September1914
Monday 14 September3232.5
Tuesday 15 September2835.5
Wednesday 16 September2737
Thursday 17 September2736
Friday 18 September3035
Saturday 19 September1523.5
Sunday 20 September1717

Share of posts by local hour

Show the figures as a table
Share of posts by The Business Times in each local hour, beside the median of its peers.
Local hourThe Business TimesMedian of its peers
00:000%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000.1%0.2%
07:002.3%2.9%
08:006.6%3.7%
09:006.9%6.3%
10:006.8%8%
11:007.1%7.3%
12:007.1%7.6%
13:007.4%7.4%
14:006.9%7.1%
15:007.1%9.9%
16:007%8.1%
17:006.9%6.9%
18:006.8%6.1%
19:007.7%5.6%
20:007%5%
21:004.8%3.9%
22:001.5%2.7%
23:000%1%

Posts a day by weekday

Show the figures as a table
Posts a day by The Business Times on each local weekday, beside the median of its peers.
WeekdayThe Business TimesMedian of its peers
Monday28.335.4
Tuesday3034.5
Wednesday29.135.3
Thursday26.534.4
Friday27.334.3
Saturday12.424.3
Sunday14.517.1

What it posted

Show the figures as a table
Share of each format among posts by The Business Times, and the median across its peers.
FormatThe Business TimesIts peers, median
Photo2%25%
Video or reel6%10%
Album0%1%
Link91%63%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Business Times, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, The Business Times posted 48% of a weekday's posts. The median of its peers: 65%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Business Times's peers are 30 news publishers, digital-native newsrooms and news agencies in Asia with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 30 peers, A to Z.

The peers

Its 30 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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