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The posting benchmark

NewsDay (Zimbabwe) on Facebook, beside its peers

How NewsDay (Zimbabwe)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Africa with 300k to 3m followers.

Country
Zimbabwe
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Zimbabwe

NewsDay (Zimbabwe): 16.3 a day

No median is printed for Zimbabwe.

Place the dots by

Posts a day10th/16Photos and video3rd/16Evening posts12th/16Weekend day14th/16
Engagement per post13th/16Engagement a day12th/16Per 1,000 followers12th/16Comments per post3rd/16Comments a day8th/16

NewsDay (Zimbabwe), Zimbabwe

10thof 16

Rank among its peers, highest first, posts a day

NewsDay (Zimbabwe) posted 16.3 times a day to Facebook. The median of its 15 peers: 24.5.

Its first gap: a weekend day

4 more posts a weekend would reach its peers' median. What it would take

Peers: 15 news publishers in Africa with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

NewsDay (Zimbabwe)'s 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

NewsDay (Zimbabwe) beside 15 peers

NewsDay (Zimbabwe) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.310th of 1624.5
Photos and video81%3rd of 1641%
Evening posts18%12th of 1623%
Weekend day45%14th of 1652%
Engagement per post1413th of 1649
Engagement a day3,61612th of 166,235
Engagement per 1,000 followers0.01412th of 160.071
Comments per post553rd of 1643
Comments a day9018th of 16704

What it would take

What would reaching the median of its peers take?

NewsDay (Zimbabwe)'s posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

4more posts a weekend

2 on Saturday and 2 on Sunday, to bring each to the median of its peers

On a weekend day, NewsDay (Zimbabwe) posts 45% of a weekday's posts. The median of its peers: 52%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • NewsDay (Zimbabwe)
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
NewsDay (Zimbabwe)A weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday16.60
Tuesday19.40
Wednesday210
Thursday19.80
Friday20.30
Saturday8.910.12
Sunday8.310.12

The other measures, in posts

  • Posts a day

    16.3 now; the median of its peers 24.5

    8.2 more a day, 58 a week

  • Evening posts

    18:00 to midnight: 18% of its posts; the median of its peers 23%

    6 more of its 114 posts a week between 18:00 and midnight: 21 now, 27 at the median
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

NewsDay (Zimbabwe)'s posts drew 901 comments a day, 1.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside NewsDay (Zimbabwe)'s.

Type its name, then choose it.

Or one of its peers

Day by day

How NewsDay (Zimbabwe) posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • NewsDay (Zimbabwe)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by NewsDay (Zimbabwe), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNewsDay (Zimbabwe)Median of its peers
Monday 29 June1831
Tuesday 30 June1945
Wednesday 1 July2526
Thursday 2 July3123
Friday 3 July2523
Saturday 4 July514
Sunday 5 July315
Monday 6 July821
Tuesday 7 July2123
Wednesday 8 July1426
Thursday 9 July2524
Friday 10 July1923
Saturday 11 July1017
Sunday 12 July117
Monday 13 July2419
Tuesday 14 July1220
Wednesday 15 July1022
Thursday 16 July1224
Friday 17 July1228
Saturday 18 July814
Sunday 19 July318
Monday 20 July1519
Tuesday 21 July2420
Wednesday 22 July3018
Thursday 23 July1121
Friday 24 July2223
Saturday 25 July1012
Sunday 26 July312
Monday 27 July2717
Tuesday 28 July919
Wednesday 29 July1318
Thursday 30 July1922
Friday 31 July1623
Saturday 1 August315
Sunday 2 August211
Monday 3 August822
Tuesday 4 August1221
Wednesday 5 August1622
Thursday 6 August1025
Friday 7 August1231
Saturday 8 August518
Sunday 9 August115
Monday 10 August2223
Tuesday 11 August1922
Wednesday 12 August1527
Thursday 13 August1925
Friday 14 August2626
Saturday 15 August1422
Sunday 16 August417
Monday 17 August1323
Tuesday 18 August2724
Wednesday 19 August2527
Thursday 20 August2630
Friday 21 August3927
Saturday 22 August414
Sunday 23 August1313
Monday 24 August1431
Tuesday 25 August2328
Wednesday 26 August2334
Thursday 27 August2327
Friday 28 August1826
Saturday 29 August812
Sunday 30 August1717
Monday 31 August925
Tuesday 1 September1524
Wednesday 2 September2823
Thursday 3 September1623
Friday 4 September626
Saturday 5 September1514
Sunday 6 September1816
Monday 7 September2226
Tuesday 8 September2824
Wednesday 9 September1824
Thursday 10 September1725
Friday 11 September2123
Saturday 12 September1114
Sunday 13 September1113
Monday 14 September1926
Tuesday 15 September2426
Wednesday 16 September3530
Thursday 17 September2930
Friday 18 September2624
Saturday 19 September1412
Sunday 20 September2415

Share of posts by local hour

Show the figures as a table
Share of posts by NewsDay (Zimbabwe) in each local hour, beside the median of its peers.
Local hourNewsDay (Zimbabwe)Median of its peers
00:000.1%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000.1%0%
05:000%0.4%
06:000.4%4.3%
07:001.7%5.3%
08:002.8%4.3%
09:004.9%6.1%
10:009.1%7.2%
11:0012.9%7.5%
12:008.1%7.6%
13:008.4%7.6%
14:0010.7%7.8%
15:0010.4%7%
16:008%6.9%
17:004.4%6%
18:004.1%5.4%
19:005.8%5.2%
20:004.7%4.3%
21:001.7%4%
22:001.1%2.6%
23:000.6%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by NewsDay (Zimbabwe) on each local weekday, beside the median of its peers.
WeekdayNewsDay (Zimbabwe)Median of its peers
Monday16.623.5
Tuesday19.426.3
Wednesday2128.4
Thursday19.826.4
Friday20.326.8
Saturday8.9215.9
Sunday8.3316.2

What it posted

Show the figures as a table
Share of each format among posts by NewsDay (Zimbabwe), and the median across its peers.
FormatNewsDay (Zimbabwe)Its peers, median
Photo53%27%
Video or reel20.9%9%
Album7%2%
Link18%62%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • NewsDay (Zimbabwe), 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, NewsDay (Zimbabwe) posted 45% of a weekday's posts. The median of its peers: 52%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

NewsDay (Zimbabwe)'s peers are 15 news publishers in Africa with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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