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The posting benchmark

The Herald (Gqeberha) on Facebook, beside its peers

How The Herald (Gqeberha)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in Africa with 200k to 2m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within South Africa

The Herald (Gqeberha): 25.5 a day

Median in South Africa: 18.3 a day

That is 7.3 more a day than the median in South Africa.

Place the dots by

Posts a day5th/16Photos and video16th/16Evening posts2nd/16Weekend day9th/16
Engagement per post12th/16Engagement a day13th/16Per 1,000 followers12th/16Comments per post12th/16Comments a day12th/16

The Herald (Gqeberha), South Africa

5thof 16

Rank among its peers, highest first, posts a day

The Herald (Gqeberha) posted 25.5 times a day to Facebook. The median of its 15 peers: 16.3.

Its first gap: photos and video

63 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 15 news publishers in Africa with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

The Herald (Gqeberha)'s 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Herald (Gqeberha) beside 15 peers

The Herald (Gqeberha) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day25.55th of 1616.3
Photos and video19%16th of 1654%
Evening posts31%2nd of 1622%
Weekend day48%9th of 1653%
Engagement per post1712th of 1662
Engagement a day2,33113th of 163,838
Engagement per 1,000 followers0.03612th of 160.11
Comments per post1912th of 1644
Comments a day48812th of 16684

What it would take

What would reaching the median of its peers take?

The Herald (Gqeberha)'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

63more posts a week

as photos or video, of its 179 a week: 34 now, 97 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 179 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 48% of a weekday's posts; the median of its peers 53%

    6 more posts a weekend, all on Saturday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Herald (Gqeberha)'s posts drew 488 comments a day. The median of its peers: 684.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Herald (Gqeberha)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Herald (Gqeberha) posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Herald (Gqeberha)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Herald (Gqeberha), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Herald (Gqeberha)Median of its peers
Monday 29 June5018
Tuesday 30 June9119
Wednesday 1 July5124
Thursday 2 July4818
Friday 3 July3622
Saturday 4 July147
Sunday 5 July3114
Monday 6 July6316
Tuesday 7 July4519
Wednesday 8 July5618
Thursday 9 July5021
Friday 10 July5219
Saturday 11 July2410
Sunday 12 July3416
Monday 13 July4219
Tuesday 14 July4116
Wednesday 15 July4315
Thursday 16 July4219
Friday 17 July2816
Saturday 18 July1011
Sunday 19 July412
Monday 20 July1318
Tuesday 21 July1420
Wednesday 22 July1718
Thursday 23 July2019
Friday 24 July722
Saturday 25 July312
Sunday 26 July714
Monday 27 July1317
Tuesday 28 July616
Wednesday 29 July817
Thursday 30 July621
Friday 31 July420
Saturday 1 August013
Sunday 2 August711
Monday 3 August1918
Tuesday 4 August1120
Wednesday 5 August1719
Thursday 6 August2920
Friday 7 August2722
Saturday 8 August2414
Sunday 9 August2115
Monday 10 August2520
Tuesday 11 August2718
Wednesday 12 August2916
Thursday 13 August2520
Friday 14 August2425
Saturday 15 August2214
Sunday 16 August2615
Monday 17 August3219
Tuesday 18 August2621
Wednesday 19 August3223
Thursday 20 August3921
Friday 21 August1127
Saturday 22 August810
Sunday 23 August1913
Monday 24 August3619
Tuesday 25 August2923
Wednesday 26 August3423
Thursday 27 August2823
Friday 28 August1119
Saturday 29 August89
Sunday 30 August2216
Monday 31 August2817
Tuesday 1 September2721
Wednesday 2 September3421
Thursday 3 September3320
Friday 4 September1320
Saturday 5 September912
Sunday 6 September1816
Monday 7 September3422
Tuesday 8 September3023
Wednesday 9 September3119
Thursday 10 September3418
Friday 11 September1621
Saturday 12 September513
Sunday 13 September2111
Monday 14 September3919
Tuesday 15 September3822
Wednesday 16 September3720
Thursday 17 September3825
Friday 18 September624
Saturday 19 September112
Sunday 20 September616

Share of posts by local hour

Show the figures as a table
Share of posts by The Herald (Gqeberha) in each local hour, beside the median of its peers.
Local hourThe Herald (Gqeberha)Median of its peers
00:000.2%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000.1%0%
05:004.3%0.4%
06:002.9%4.4%
07:002.8%5.9%
08:004%3.6%
09:004.8%7%
10:006.9%6.7%
11:005.6%8.1%
12:005.3%7.6%
13:007.7%6.9%
14:007%7.9%
15:006.1%7.1%
16:005.5%7%
17:005.7%5.1%
18:005.1%6%
19:008.8%6.2%
20:006.6%4.4%
21:003.8%3%
22:005%2.2%
23:001.8%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by The Herald (Gqeberha) on each local weekday, beside the median of its peers.
WeekdayThe Herald (Gqeberha)Median of its peers
Monday32.718.3
Tuesday32.219.4
Wednesday32.521
Thursday32.619.8
Friday19.720.3
Saturday10.713.2
Sunday1815

What it posted

Show the figures as a table
Share of each format among posts by The Herald (Gqeberha), and the median across its peers.
FormatThe Herald (Gqeberha)Its peers, median
Photo15%35%
Video or reel2%12%
Album2%2%
Link81%51%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Herald (Gqeberha), 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 22%
  • On a weekend day, The Herald (Gqeberha) posted 48% of a weekday's posts. The median of its peers: 53%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Herald (Gqeberha)'s peers are 15 news publishers in Africa with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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