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The posting benchmark

The Citizen (Tanzania) on Facebook, beside its peers

How The Citizen (Tanzania)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 19 peers: news publishers in Africa with 200k to 2m followers.

Country
Tanzania
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Place the dots by

Posts a day7th/20Photos and video13th/20Evening posts14th/20Weekend day8th/20
Engagement per post19th/20Engagement a day18th/20Per 1,000 followers20th/20Comments per post19th/20Comments a day19th/20

The Citizen (Tanzania), Tanzania

7thof 20

Rank among its peers, highest first, posts a day

The Citizen (Tanzania) posted 25.5 times a day to Facebook. The median of its 19 peers: 16.4.

Peers: 19 news publishers in Africa with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

The Citizen (Tanzania)'s 19 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Citizen (Tanzania) beside 19 peers

The Citizen (Tanzania) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day25.57th of 2016.4
Photos and video31%13th of 2043%
Evening posts19%14th of 2022%
Weekend day60%8th of 2052%
Engagement per post319th of 2043
Engagement a day1,15518th of 203,685
Engagement per 1,000 followers0.006320th of 200.074
Comments per post3.919th of 2042
Comments a day10019th of 20666

What it would take

At or above the median of its peers on posts a day

The Citizen (Tanzania) posts at or above the median of its peers: 25.5 a day, against their 16.4.

In posts, measure by measure

  • Photos and video

    30.9% of its posts; the median of its peers 42.6%

    22 more of its 179 posts a week as photos or video: 55 now, 77 at the median

  • Evening posts

    18:00 to midnight: 19% of its posts; the median of its peers 22%

    5 more of its 179 posts a week between 18:00 and midnight: 35 now, 40 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Citizen (Tanzania)'s Facebook posts drew 100 comments a day, 85% less than the median of 19 news publishers in Africa with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Citizen (Tanzania)'s.

Type its name, then choose it.

Or one of its peers

Day by day

How The Citizen (Tanzania) posted, beside its peers

Its own posts beside its 19 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Citizen (Tanzania)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Citizen (Tanzania), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Citizen (Tanzania)Median of its peers
Monday 29 June3118
Tuesday 30 June2324
Wednesday 1 July2723
Thursday 2 July2818
Friday 3 July3722
Saturday 4 July319
Sunday 5 July3014
Monday 6 July2416
Tuesday 7 July3419
Wednesday 8 July3117
Thursday 9 July3419
Friday 10 July2916
Saturday 11 July1711
Sunday 12 July516
Monday 13 July4317
Tuesday 14 July3016
Wednesday 15 July3715
Thursday 16 July2917
Friday 17 July3116
Saturday 18 July2312
Sunday 19 July2012
Monday 20 July2016
Tuesday 21 July2817
Wednesday 22 July2617
Thursday 23 July2219
Friday 24 July2319
Saturday 25 July1912
Sunday 26 July1114
Monday 27 July1617
Tuesday 28 July2016
Wednesday 29 July2617
Thursday 30 July1721
Friday 31 July1120
Saturday 1 August1611
Sunday 2 August812
Monday 3 August3519
Tuesday 4 August3920
Wednesday 5 August4217
Thursday 6 August4024
Friday 7 August3522
Saturday 8 August2718
Sunday 9 August1515
Monday 10 August2420
Tuesday 11 August419
Wednesday 12 August2224
Thursday 13 August2123
Friday 14 August4324
Saturday 15 August3314
Sunday 16 August718
Monday 17 August2919
Tuesday 18 August2124
Wednesday 19 August2326
Thursday 20 August3422
Friday 21 August2722
Saturday 22 August2213
Sunday 23 August1313
Monday 24 August3122
Tuesday 25 August2523
Wednesday 26 August4424
Thursday 27 August2724
Friday 28 August3419
Saturday 29 August912
Sunday 30 August1417
Monday 31 August2917
Tuesday 1 September2922
Wednesday 2 September2121
Thursday 3 September2321
Friday 4 September2620
Saturday 5 September1815
Sunday 6 September1217
Monday 7 September3024
Tuesday 8 September2323
Wednesday 9 September2022
Thursday 10 September3323
Friday 11 September3619
Saturday 12 September1314
Sunday 13 September1013
Monday 14 September3620
Tuesday 15 September3924
Wednesday 16 September3225
Thursday 17 September4627
Friday 18 September2622
Saturday 19 September1114
Sunday 20 September2916

Share of posts by local hour

Show the figures as a table
Share of posts by The Citizen (Tanzania) in each local hour, beside the median of its peers.
Local hourThe Citizen (Tanzania)Median of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.5%
06:001.2%5%
07:002.4%5.8%
08:002.5%4.8%
09:003.7%6.8%
10:008%7.1%
11:0010.7%7.2%
12:009.8%7.7%
13:0010.4%7%
14:007.3%7.9%
15:009.6%6.9%
16:008.3%6.9%
17:006.6%5.2%
18:006%5.5%
19:006.1%5.7%
20:003.4%4.4%
21:002.2%3%
22:001.4%2.3%
23:000.4%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The Citizen (Tanzania) on each local weekday, beside the median of its peers.
WeekdayThe Citizen (Tanzania)Median of its peers
Monday29.118.3
Tuesday26.319.4
Wednesday29.121
Thursday29.719.8
Friday29.818.8
Saturday19.913.2
Sunday14.416.3

What it posted

Show the figures as a table
Share of each format among posts by The Citizen (Tanzania), and the median across its peers.
FormatThe Citizen (Tanzania)Its peers, median
Photo22%31%
Video or reel9%9%
Album1%2%
Link69%59%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Citizen (Tanzania), 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 22%
  • On a weekend day, The Citizen (Tanzania) posted 60% of a weekday's posts. The median of its peers: 52%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Citizen (Tanzania)'s peers are 19 news publishers in Africa with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 19 peers, A to Z.

The peers

Its 19 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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