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The posting benchmark

TimesLIVE on Facebook, beside its peers

How TimesLIVE's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers and digital-native newsrooms in Africa with 1m to 10m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within South Africa

TimesLIVE: 85.7 a day

Median in South Africa: 18.3 a day

That is 67.5 more a day than the median in South Africa.

Place the dots by

Posts a day7th/15Photos and video15th/15Evening posts13th/15Weekend day4th/15
Engagement per post13th/15Engagement a day10th/15Per 1,000 followers12th/15Comments per post8th/15Comments a day8th/15

TimesLIVE, South Africa

7thof 15

Rank among its peers, highest first, posts a day

TimesLIVE posted 85.7 times a day to Facebook. The median of its 14 peers: 53.1.

Its first gap: photos and video

230 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 14 news publishers and digital-native newsrooms in Africa with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

TimesLIVE's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

TimesLIVE beside 14 peers

TimesLIVE and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day85.77th of 1553.1
Photos and video16%15th of 1554%
Evening posts14%13th of 1521.2%
Weekend day71.6%4th of 1556%
Engagement per post1813th of 1569
Engagement a day20,37610th of 1530,878
Engagement per 1,000 followers0.007912th of 150.017
Comments per post508th of 1549
Comments a day4,3108th of 154,462

What it would take

What would reaching the median of its peers take?

TimesLIVE's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

230more posts a week

as photos or video, of its 600 a week: 94 now, 324 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 600 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Evening posts

    18:00 to midnight: 13.7% of its posts; the median of its peers 21.2%

    46 more of its 600 posts a week between 18:00 and midnight: 82 now, 128 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

TimesLIVE's posts drew 4,310 comments a day. The median of its peers: 4,462.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside TimesLIVE's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How TimesLIVE posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • TimesLIVE
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by TimesLIVE, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTimesLIVEMedian of its peers
Monday 29 June9955.5
Tuesday 30 June16773
Wednesday 1 July10463.5
Thursday 2 July8661
Friday 3 July7054.5
Saturday 4 July4139.5
Sunday 5 July6823
Monday 6 July8944
Tuesday 7 July8462
Wednesday 8 July8267.5
Thursday 9 July9267
Friday 10 July7659.5
Saturday 11 July5030
Sunday 12 July8526
Monday 13 July7464
Tuesday 14 July8256.5
Wednesday 15 July9462.5
Thursday 16 July8860.5
Friday 17 July8956
Saturday 18 July7134
Sunday 19 July7729
Monday 20 July8863
Tuesday 21 July9867.5
Wednesday 22 July8862
Thursday 23 July11765.5
Friday 24 July8547
Saturday 25 July4631.5
Sunday 26 July9133.5
Monday 27 July8968
Tuesday 28 July11271
Wednesday 29 July11574
Thursday 30 July9367.5
Friday 31 July8665
Saturday 1 August4830.5
Sunday 2 August8926
Monday 3 August8751.5
Tuesday 4 August9577
Wednesday 5 August9573.5
Thursday 6 August10984
Friday 7 August8257.5
Saturday 8 August6027
Sunday 9 August8225
Monday 10 August5748
Tuesday 11 August10176
Wednesday 12 August9593
Thursday 13 August9687.5
Friday 14 August8472
Saturday 15 August3045
Sunday 16 August9040
Monday 17 August10183.5
Tuesday 18 August10486
Wednesday 19 August11085
Thursday 20 August9983.5
Friday 21 August7872
Saturday 22 August5129
Sunday 23 August9432.5
Monday 24 August9066.5
Tuesday 25 August8967
Wednesday 26 August9380
Thursday 27 August9688.5
Friday 28 August7478
Saturday 29 August5534
Sunday 30 August6738
Monday 31 August8779.5
Tuesday 1 September9577
Wednesday 2 September9395
Thursday 3 September9665
Friday 4 September5853
Saturday 5 September4329
Sunday 6 September9038.5
Monday 7 September9057
Tuesday 8 September10067
Wednesday 9 September11174.5
Thursday 10 September8661
Friday 11 September8358
Saturday 12 September5028
Sunday 13 September8432.5
Monday 14 September11361.5
Tuesday 15 September10880.5
Wednesday 16 September10778
Thursday 17 September11383
Friday 18 September7591.5
Saturday 19 September5435
Sunday 20 September8933

Share of posts by local hour

Show the figures as a table
Share of posts by TimesLIVE in each local hour, beside the median of its peers.
Local hourTimesLIVEMedian of its peers
00:000%0.6%
01:000%0.5%
02:000%0.2%
03:000%0.1%
04:000%0.1%
05:003.5%0.4%
06:004.7%1.7%
07:004.5%4%
08:004.5%5.1%
09:004.8%7.1%
10:006.9%7.4%
11:006.5%7.8%
12:006.9%8.3%
13:009.8%7.5%
14:0010.5%7.7%
15:009.4%7.6%
16:008.1%7.2%
17:006.2%6.5%
18:004.9%5.3%
19:003.7%4.3%
20:003.7%3.9%
21:001.3%3.2%
22:000.1%2.3%
23:000%1.2%

Posts a day by weekday

Show the figures as a table
Posts a day by TimesLIVE on each local weekday, beside the median of its peers.
WeekdayTimesLIVEMedian of its peers
Monday88.756.3
Tuesday10366.5
Wednesday98.969.6
Thursday97.667.7
Friday78.358.4
Saturday49.931.9
Sunday83.825.7

What it posted

Show the figures as a table
Share of each format among posts by TimesLIVE, and the median across its peers.
FormatTimesLIVEIts peers, median
Photo9%40%
Video or reel6%13%
Album0%6%
Link84%41%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • TimesLIVE, 18:00 to midnight: 14%
  • Median of its peers, 18:00 to midnight: 21.2%
  • On a weekend day, TimesLIVE posted 71.6% of a weekday's posts. The median of its peers: 56%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

TimesLIVE's peers are 14 news publishers and digital-native newsrooms in Africa with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us