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The posting benchmark

Son on Facebook, beside its peers

How Son's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in Africa with 200k to 2m followers.

Country
South Africa
Region
Africa
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within South Africa

Son: 14.3 a day

Median in South Africa: 18.3 a day

That is 4 fewer a day than the median in South Africa.

Place the dots by

Posts a day14th/15Photos and video10th/15Evening posts8th/15Weekend day8th/15
Engagement per post3rd/15Engagement a day4th/15Per 1,000 followers3rd/15Comments per post6th/15Comments a day10th/15

Son, South Africa

14thof 15

Rank among its peers, highest first, posts a day

Son posted 14.3 times a day to Facebook, 44% less than the median of 14 news publishers in Africa with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

11.2 more posts a day would reach its peers' median. What it would take

See all nine measures

Son's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Son beside 14 peers

Son and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day14.314th of 1525.5
Photos and video27%10th of 1541%
Evening posts20%8th of 1520%
Weekend day57%8th of 1556%
Engagement per post1173rd of 1515
Engagement a day6,7534th of 152,977
Engagement per 1,000 followers0.183rd of 150.032
Comments per post436th of 1535
Comments a day61510th of 15675

What it would take

What would reaching the median of its peers take?

11.2more posts a day

79 a week, to reach the median of its peers: 25.5 a day, against 14.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    27% of its posts; the median of its peers 41%

    15 more of its 100 posts a week as photos or video: 27 now, 42 at the median
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Son's posts drew 615 comments a day. The median of its peers: 675.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Son's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Son posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Son
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Son, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySonMedian of its peers
Monday 29 June1232
Tuesday 30 June1347.5
Wednesday 1 July1326
Thursday 2 July1429.5
Friday 3 July2224
Saturday 4 July1316.5
Sunday 5 July720.5
Monday 6 July919
Tuesday 7 July827.5
Wednesday 8 July1122
Thursday 9 July1929.5
Friday 10 July3321
Saturday 11 July1218
Sunday 12 July419.5
Monday 13 July922
Tuesday 14 July826.5
Wednesday 15 July1323
Thursday 16 July1925.5
Friday 17 July3516.5
Saturday 18 July1219.5
Sunday 19 July612
Monday 20 July1318
Tuesday 21 July1221.5
Wednesday 22 July1622.5
Thursday 23 July2120
Friday 24 July2520.5
Saturday 25 July1618
Sunday 26 July614.5
Monday 27 July1022
Tuesday 28 July1220
Wednesday 29 July1624
Thursday 30 July1423
Friday 31 July2819
Saturday 1 August1319
Sunday 2 August514.5
Monday 3 August1231
Tuesday 4 August1133.5
Wednesday 5 August1729
Thursday 6 August1628.5
Friday 7 August3228.5
Saturday 8 August1423.5
Sunday 9 August521.5
Monday 10 August1523.5
Tuesday 11 August825.5
Wednesday 12 August1129
Thursday 13 August2025
Friday 14 August2926
Saturday 15 August1224
Sunday 16 August724
Monday 17 August1129.5
Tuesday 18 August1325
Wednesday 19 August1330
Thursday 20 August1735
Friday 21 August3030
Saturday 22 August1421
Sunday 23 August516
Monday 24 August1534.5
Tuesday 25 August1428.5
Wednesday 26 August1835.5
Thursday 27 August1628
Friday 28 August2621.5
Saturday 29 August1114.5
Sunday 30 August518
Monday 31 August1026.5
Tuesday 1 September1128
Wednesday 2 September928.5
Thursday 3 September2128
Friday 4 September3123
Saturday 5 September1218.5
Sunday 6 September518
Monday 7 September1329.5
Tuesday 8 September726
Wednesday 9 September1227
Thursday 10 September1529.5
Friday 11 September1922.5
Saturday 12 September1421.5
Sunday 13 September616.5
Monday 14 September1234.5
Tuesday 15 September835.5
Wednesday 16 September1033.5
Thursday 17 September1434
Friday 18 September3426
Saturday 19 September1516
Sunday 20 September419.5

Share of posts by local hour

Show the figures as a table
Share of posts by Son in each local hour, beside the median of its peers.
Local hourSonMedian of its peers
00:000%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0.1%
05:000%1.2%
06:000%3.1%
07:000.7%4.9%
08:002.7%5.7%
09:008.5%6.1%
10:008.3%7.5%
11:008.8%8.2%
12:0010.4%7.9%
13:009.2%8%
14:008.9%7.4%
15:008.1%7%
16:007.9%6.6%
17:006.6%5.8%
18:007.3%5.2%
19:005.9%4.9%
20:005%4.4%
21:001.6%2.8%
22:000.1%2.3%
23:000%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Son on each local weekday, beside the median of its peers.
WeekdaySonMedian of its peers
Monday11.826.3
Tuesday10.428.5
Wednesday13.328.8
Thursday17.228
Friday28.720
Saturday13.219.9
Sunday5.4218.8

What it posted

Show the figures as a table
Share of each format among posts by Son, and the median across its peers.
FormatSonIts peers, median
Photo26%28%
Video or reel1%8%
Album0%2%
Link73%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Son, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 20%
  • On a weekend day, Son posted 57% of a weekday's posts. The median of its peers: 56%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Son's peers are 14 news publishers in Africa with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us